Neem-Coated Urea is a fertilizer and an agriculture scheme supported by the Government of India to boost the growth of wheat and paddy, [1] and curb the black market and hoarding of urea. [2] Urea that is coated with neem tree seed oil is called neem-coated urea. In January 2015, the urea manufacturers were mandated by the government to increase their production from 35 percent to 75 percent of their subsidised amounts of neem-coated urea. [3]
In her 2019 budget presentation, finance minister Nirmala Sitharaman spoke about increased promotion of neem coated urea among farmers which will help to reduce the cost of cultivation. [4]
Benefits of Neem Coated Urea include; Increase of Crop-specific yields by 15-30% on average along with higher levels of soil fertility.
The patent for Neem Coated Urea is owned by Aditya Birla Nuvo Ltd and its assignees are the Aditya Birla Nuvo Ltd. & Aditya Birla Science and Technology co. ltd. under the guidance of Dr. Prashant Puri, who is the primary innovator in this area. [5]
Azadirachta indica, commonly known as neem, margosa, nimtree or Indian lilac, is a tree in the mahogany family Meliaceae. It is one of the two species in the genus Azadirachta. It is native to the Indian subcontinent and to parts of Southeast Asia, but is naturalized and grown around the world in tropical and subtropical areas. Its fruits and seeds are the source of neem oil. Nim is a Hindustani noun derived from Sanskrit nimba (निंब).
Birla Corporation Limited is an Indian-based company of the M.P Birla Group, founded by Ghanshyam Das Birla in the late 1910s and carried on by Madhav Prasad Birla.
Sun Life Financial Inc. is a Canadian financial services company. It is primarily known as a life insurance company.
Aditya Birla Group is an Indian multinational conglomerate, headquartered in Mumbai, India. The group's business interests include metals, cement, fashion and retail, financial services, renewables, fibre, textiles, chemicals, real estate, trading, mining, and entertainment. The group has a presence in 36 nations and a combined annual revenue of US$75 billion, over 50% of which is derived from its overseas operations.
Hegannahalli Narayana Shastry Ananth Kumar was an Indian politician affiliated with Bharatiya Janata Party (BJP). He was the Minister of Chemicals and Fertilizers, Parliamentary Affairs of India from 2014 until his death in 2018. Ananth Kumar was an MP from South Bangalore 6 times, Minister of Chemicals and fertilizers from 26 May 2014, and Parliamentary affairs from 2016. He was a member of the Parliament for over two decades, having been elected to the Lok Sabha, the lower house, from Bangalore South, from 1996 until his death. He also served as Minister for Civil Aviation, Tourism, Sports, Urban Development, and Poverty Alleviation.
Kumar Mangalam Birla is an Indian billionaire industrialist, philanthropist, and the chairman of the Aditya Birla Group, one of the largest conglomerates in India. He is the chancellor of the Birla Institute of Technology & Science, Pilani and ex-chairman of Indian Institute of Management Ahmedabad. According to Forbes, he has an estimated net worth of US$23 billion, as of March 2024 making him the 6th richest person in India.
National Fertilizers Limited (NFL) is an Indian central public sector undertaking and the largest government-owned-Urea fertilizer-producer in India. It is a Navratna company, with the Government of India owning a majority stake.
Aditya Birla Fashion and Retail Limited (ABFRL) is an Indian fashion retail company headquartered in Mumbai. It emerged after the consolidation of the branded apparel businesses of Aditya Birla Group, comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL), in May 2015. Post consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd.
Grasim Industries Limited is an Indian manufacturing company based in Mumbai. Since its inception in 1947 as a textile manufacturer, Grasim has diversified into textile raw materials like viscose staple fiber (VSF) and viscose filament yarn, chemicals and insulators, along with cement and financial services through its subsidiaries UltraTech Cement and Aditya Birla Capital respectively. The company is a part of the Aditya Birla Group.
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Trendin.com was the online arm of Madura Fashion & Lifestyle (MFL)., a subsidiary of Aditya Birla Nuvo Limited (amalgamated), now a part of Aditya Birla Fashion and Retail Limited. The website offered online apparel and accessories collection for men, women and children from brands distributed by MFL.
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Aditya Birla Sun Life Asset Management Company Ltd. (ABSLAMC), formerly known as Birla Sun Life Asset Management Company Limited, is an investment managing company registered under the Securities and Exchange Board of India. It is a joint venture between the Aditya Birla Capital of India and the Sun Life Financial Inc. of Canada. The company offers sector-specific equity schemes, fund of fund schemes, hybrid and monthly income funds, debt and treasury products and offshore funds.
Aditya Birla Payments Bank Limited (ABPB) was a payments bank started as a joint venture by Aditya Birla Nuvo Ltd. and Idea Cellular. Launched on 22 February 2018, it is the fourth payments bank to begin operations since issuance of licenses to 11 firms by the Reserve Bank of India in August 2015.
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The Pradhan Mantri Matsya Sampada Yojana (PMMSY)(http://pmmsy.dof.gov.in/) is an initiative launched by the Government of India to establish a comprehensive framework and reduce infrastructural gaps in the fisheries sector. The scheme was announced by the Finance Minister, Nirmala Sitharaman during her speech in the parliament of India while presenting the Union budget for 2019–20 on 5 July 2019. The government intends to place India in the first place in Fish production and processing by implementing Neeli Kranti (transl. Blue Revolution). This scheme is in line with governments aim to double the farmers' income by 2022–23.