Company type | Private |
---|---|
Industry | retail, software, SaaS, cloud computing, mobile commerce, e-commerce |
Founded | 2015 |
Founder | Stephan Schambach |
Headquarters | Boston, MA, United States |
Area served | Worldwide |
Key people |
Hendrik Hoppe (Executive Vice President of Customer Experience) Rebecca MacVittie (General Counsel) Ben Hoskins (Chief Technology Officer) Joel Abdinoor (Chief Financial Officer)Contents |
Number of employees | ~ 200 (2023) |
Website | newstore.com |
NewStore, Inc. provides Omnichannel-as-a-Service for enterprise retail brands worldwide. Its mobile-first, modular cloud platform includes point of sale (POS), order management (OMS), inventory, store fulfillment, clienteling, and native consumer app solutions.
The company was founded in 2015 by Stephan Schambach, who also founded Intershop Communications and Demandware, which was acquired by Salesforce in 2016 for US$2.8 billion. It is headquartered in Boston, USA with offices in Berlin, Germany and Utrecht, Netherlands. It received a Series A investment of US$38M in September 2015 and Series B investment of US$50M in July 2017. Additionally, the company raised US$45M in Series B-1 financing in July 2021, a strategic investment to accelerate company growth.
Funding Round | Amount | Led By |
---|---|---|
Series B-1 | $45M | N/A |
Strategic | $20M | Salesforce Ventures |
Series B | $50M | Activant Capital |
Series A | $38.4M | General Catalyst |
Founded in 2015 by Stephan Schambach, NewStore, Inc. has established itself as a leader in Omnichannel-as-a-Service (OaaS) for global retail brands. The company's mobile-first, modular cloud platform empowers retailers with a comprehensive suite of solutions including point of sale (POS), order management (OMS), inventory management, store fulfillment, clienteling, and native consumer apps. [10] In April 2024, NewStore appointed Mike DeSimone as CEO with Stephan Schambach transitioning to Chairman of the Board. [11] Notably, in January 2024, NewStore released its 10th annual Omnichannel Leadership Report, assessing the omnichannel capabilities of nearly 700 retailers across 10 countries and highlighting the significant opportunity for improvement in omnichannel adoption.
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Clienteling is a technique used by retail sales associates to establish long-term relationships with key customers based on data about their preferences, behaviors and purchases. Clienteling is intended to guide associates to provide more personal and informed customer service that may influence customer behavior related to shopping frequency, lift in average transaction value, and other retail key performance indicators. From the customer's perspective, clienteling "could add a layer of personal touch" to the shopping experience.
Adore Me is a direct-to-consumer women's intimate apparel brand based in New York City. The company was started by Morgan Hermand-Waiche in 2010 while he was an MBA student at Harvard Business School and is a Certified B Corporation.
Stephan Schambach is a German entrepreneur and commerce pioneer having created the first standard software for online shopping in 1995 (Intershop). In addition to being the founder of Intershop Communications, Schambach also founded Demandware and NewStore.
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Magazine Luiza S.A., also known as Magazine Luiza, or simply as Magalu, is a Brazilian retail company, along with GPA, Viavarejo, Lojas Americanas and others. The current chairperson is Luiza Trajano and the current CEO is her son Frederico Trajano.
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Demos Parneros is an American businessman who was previously the chief executive officer of Barnes & Noble and president of North American retail and online at Staples Inc.
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