New Guards Group

Last updated
New Guards Group Holding S.p.A.
Company type Società per azioni
Holding company
Industry Fashion
Founded2015;10 years ago (2015) in Milan, Italy
FoundersClaudio Antonioli
Davide De Giglio
Marcelo Burlon
Headquarters
Milan
,
Italy
Area served
Worldwide
Parent Farfetch
Subsidiaries Off-White
Website newguardsgroup.com

New Guards Group is an Italian contemporary luxury fashion production and distribution holding company co-founded in Milan, Italy in 2015 by Claudio Antonioli, Davide De Giglio and Marcelo Burlon. [1] [2]

Contents

History

The company was founded in 2015 by Claudio Antonioli, Davide De Giglio and Marcelo Burlon.

In December 2017, the company acquired an undisclosed stake in knitwear label, Alanui. [3]

In March 2018, Anna Blessmann fashion label, A Plan Application, joined the company with graphic artist Peter Saville. [4]

In March 2019, Peggy Gou joined the roster of labels with her new clothing line, Kirin. [5]

In August 2019, Farfetch purchased the group for a total of US$675 million. [6]

Companies

References

  1. ↑ Eytan, Declan. "How this DJ Went From Creating Milan's Most-Wanted T-Shirts, to Building a Global Streetwear Empire". Forbes . Retrieved 29 March 2018.
  2. 1 2 3 "Marcelo Burlon Launches Milan-Based Production and Distribution Company: New Guards Group". HYPEBEAST. 27 February 2015. Archived from the original on 28 September 2019. Retrieved 2018-06-11.
  3. 1 2 Muret, FashionNetwork.com, Dominique. "New Guards Group acquires stake in emerging knitwear label Alanui, looking for international boost". FashionNetwork.com. Retrieved 29 March 2018.{{cite web}}: CS1 maint: multiple names: authors list (link)
  4. 1 2 Diderich, Joelle (4 March 2018). "A Plan Application RTW Fall 2018". WWD . Retrieved 29 March 2018.
  5. 1 2 "Meet Kirin's Peggy Gou: The DJ Turned Designer Mixing Fashion and Club Culture". Vogue . Archived from the original on 27 August 2019. Retrieved 5 March 2019.
  6. ↑ Fernandez, Chantal (8 August 2019). "Why Farfetch Bought New Guards Group". Business of Fashion . Retrieved 9 August 2019.
  7. 1 2 3 "Marcelo Burlon is the DJ/designer making his mark on Milan". Dazed. 2017-09-01. Retrieved 2018-06-11.
  8. ↑ Fernandez, Chantal (13 January 2020). "Opening Ceremony Acquired by Off-White Backer New Guards Group". Business of Fashion. Retrieved 18 February 2020.
  9. ↑ "Off-White™ Backer New Guards Group Takes Majority Stake in AMBUSH".
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