 | |
| Formerly | PYREX VISION |
|---|---|
| Company type | Società a responsabilità limitata |
| Industry | Fashion |
| Founded | 2013 in Milan, Italy |
| Founder | Virgil Abloh |
| Headquarters | Milan , Italy |
Number of locations | 59 (as of 2024) [1] |
Area served | Worldwide |
| Products | Clothing, shoes, accessories, branding |
| Owner | |
| Website | www |
Off-White (stylized as Off-White c/o Virgil Abloh) is an Italian luxury fashion house founded by American designer Virgil Abloh. The company was incorporated in Milan in 2013. [2] [3]
The company was first founded as "PYREX VISION" by Virgil Abloh in Milan, Italy in 2012. [3] Abloh then rebranded the company as Off-White in 2013, which he described as "the grey area between black and white as the color off-white" to the fashion world. [4] It has shown collections at Paris Fashion Week shows, and is sold in boutiques in Hong Kong, Tokyo, Milan, London, and New York City. [4]
In August 2019, the British e-commerce company Farfetch, purchased Off-White's parent organization New Guards Group for US$675 million. [5]
In July 2021, LVMH announced it would be taking a 60% stake in Off-White, with Farfetch retaining the remaining 40%. [6] [7] [8] However Abloh owns the trademark for Off-White [9] [10]
Ib Kamara was appointed Art & Image Director for Off-White on April 30, 2022. [11]
Off-White has collaborated with brands such as, Nike, Levi, Rimowa, Jimmy Choo, IKEA, Moncler, Browns, Warby Parker, SSENSE, Sunglass Hut, Champion, Evian, Converse, Dr. Martens, Barneys New York, Umbro, Timberland, Byredo, Le Bon Marché, Chrome Hearts, and A.C. Milan. They have also collaborated musicians and designers such as Takashi Murakami, Heron Preston, ASAP Rocky, Boys Noize, Asspizza, and Kerwin Frost. [12] [13]
In Fall 2016, and Winter 2017, the company collaborated with Levi's main line, Made & Crafted, and released twelve pieces, six of which were unisex. [12]
In early 2017, the company collaborated with Nike and worked on a project named "The Ten", which is a sneaker collection featuring Air Jordans, Converse, Nike Air Max, Nike Air Force One, and Nike Blazers shoes. [14] The collaborations shoe line was divided into two categories, the "Revealing" and "Ghosting". [15] [16] The Off-White and Nike designers had an updated take on Nineties-style shoes, with various patterns and different types of material such as plastic and tulle. [12]
In 2017, the company collaborated with Champion developing sixteen items of clothing, including tracksuits, hoodies, fleeces, and t-shirts. [12] In August 2017, the company also collaborated with ASAP Rocky with his label AWGE. [17] In 2018, the company partnered with Jimmy Choo to create a Summer/Spring collection inspired by Lady Diana, former Princess of Wales. [12]
In April 2018, the company collaborated with IKEA on furniture targeted towards millennials. [18] In Fall 2018 and Winter 2019, the company collaborated with Sunglass Hut on a unisex line of sunglasses called "For Your Eyes Only". [12] In March 2019, the company collaborated with SSENSE on a range of workout clothes. [19] On June 5, 2018, the company released its collaboration with Rimowa, a transparent suitcase in limited edition. [20] Following the success of the collaboration, a second collection including two RIMOWA x Off-White transparent suitcases (a white version and a black version) is launched in October 2018. [21]
In June 2019, the company collaborated with the Museum of Contemporary Art in Chicago, to create a new "University Blue" color of the Nike Air Force One. [22]
Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925 by Edoardo Fendi and Adele Casagrande, Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the “Fashion & Leather Goods” division of the French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana.
Louis Vuitton Malletier, commonly known as Louis Vuitton, is a French luxury fashion house and company founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury bags and leather goods to ready-to-wear, shoes, perfumes, watches, jewellery, accessories, sunglasses and books. Louis Vuitton is one of the world's leading international fashion houses. It sells its products through standalone boutiques, lease departments in high-end departmental stores, and through the e-commerce section of its website.
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Virgil Abloh was an American fashion designer and entrepreneur. A trained architect, Abloh founded his own line of luxury streetwear clothing under the moniker Pyrex Vision in 2012, which he transformed into the Milan-based fashion label Off-White in 2013. Abloh was appointed artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021. Abloh worked in Chicago street fashion, before he entered the world of international fashion with an internship at Fendi in 2009, alongside American rapper Kanye West. Abloh assumed the role of creative director at Donda, West's creative agency in 2010.
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Yang Li is a Chinese fashion designer based in London. He currently is the creative director of Shang Xia.
Nike and Off-White: "The Ten" was a sneakers collaboration between Nike and Off-White in 2017. It initially involved the deconstruction of ten iconic Nike silhouettes, designed by Founder and CEO of Off-White, Virgil Abloh. The ten shoes were individually broken down by Abloh, and then rebuilt with a different design and rearranged components. The collaboration sold out and the shoes became highly sought after. Further additions to this collaboration were then added throughout 2018 and 2019 which included endorsements from athletes and celebrities but are not included in the original "ten".
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