Moncler

Last updated
Moncler S.p.A.
Company type Società per azioni
BIT:  MONC
FTSE MIB component
Industry Fashion
Founded1952;72 years ago (1952) in Monestier-de-Clermont, France
FounderRené Ramillon, André Vincent
Headquarters
Milan
,
Italy
Key people
 Remo Ruffini (CEO) [1]
Revenue €2.98 billion [2]  (2023)
€611.9 million [2]  (2023)
Number of employees
6,754 [3]  (2023)
Subsidiaries Stone Island
Website www.monclergroup.com , www.moncler.com

Moncler S.p.A. is an Italian luxury fashion brand specialized in ready-to-wear outerwear headquartered in Milan, Italy. Since its start as a down jacket boutique, Moncler has expanded to design vests, raincoats, windbreakers, knitwear, leather goods, footwear, fragrance and related accessories. [4] [5] Its core branding includes the cockerel, "M" monogram, felt appliqué badge, crossed skis and cartoon duck mascot.

Contents

Founded in the Alpine town of Monestier-de-Clermont, France, Moncler quilted jackets were used by cold-weather workers, mountaineers and skiers. Italian entrepreneur Remo Ruffini bought the near-bankrupt company in 2003 and moved it to Milan, re-launching Moncler as a global purveyor of luxury goods. Its use of private equity financing during the late-2000s and early-2010s saw to its listing on the Milan Stock Exchange in 2013. Moncler reported €2.98 billion in revenue in 2023. [6] The house's collaborations with emerging designers and €1.15 billion-acquisition of Stone Island in 2020, has led to its increased presence in streetwear fashion. [7] [8]

History

Founded in 1952 by René Ramillon and André Vincent, [9] [10] the name is an abbreviation of Monestier-de-Clermont, a village in the mountains near Grenoble, France. [11] The first quilted jackets were conceived for protecting workers from the cold. They used the jackets on top of their overalls in the small mountain establishment. [12] The first to note them and realize their potential was French mountaineer Lionel Terray. The result saw the specialist range "Moncler pour Lionel Terray". [13]

In 1954, Moncler quilted jackets were chosen to equip the Italian expedition to K2, which culminated with the conquest of the earth's second-highest summit by Achille Compagnoni and Lino Lacedelli. [14] [15] Moncler also accompanied the French expedition which reached the summit of Makalu in 1955 [16] and was the official supplier for expeditions in Alaska organised by Lionel Terray in 1964. [17] On occasion of the Grenoble Winter Olympics in 1968, [18] [19] Moncler became the official supplier of the French national downhill skiing team. [18] In 1968, a cartoon duck named MonDuck was introduced as a mascot for the fashion house. [20]

In 2003, Moncler was acquired by Remo Ruffini, chairman and CEO, who was to introduce the strategy of the global quilted jacket, reinventing the near-bankrupt company. [21] [22] Eurazeo, a French shareholder, invested in the Moncler group in 2011, in order to take 45% of the shares and 50% of the voting rights before selling the company for €1.4 billion in March 2019.

An IPO of Moncler on the Milan Stock Exchange took place on 16 December 2013, with an initial value of €10.20 per share. [23] The shares were 27 times oversubscribed and rose 47% on the first day, resulting in a market capitalization of more than €4 billion. [24] [23] [25] In February 2018 Moncler launched the Moncler Genius project, a new creative and business model where well-known designers create distinct collections interpreting Moncler's identity that are released on a monthly basis. [26] [27] [28]

In December 2020, Moncler purchased Italian luxury sportswear brand Stone Island for €1.15 billion. [29] In 2020, Moncler launched the "Born to Protect" sustainability plan which features renewable energy, animal welfare, recycling and charitable giving standards. [30] In December 2021 Moncler became the official formalwear partner of Inter Milan. [31]

A Moncler boutique in Vancouver, Canada in January 2016. Moncler Vancouver, Canada (23652412944).jpg
A Moncler boutique in Vancouver, Canada in January 2016.

Collections

In 2018 Remo Ruffini conceived the Moncler Genius project, where designers create collections interpreting Moncler's identity that are released on a monthly basis. [26] [27] [28]

Collaborations

The following photographers have collaborated with Moncler for institutional campaigns:

Major shareholders

As of 30 June 2023 [48] [49]
ShareholderStake (% of ordinary shares)
Double R S.r.l.23.7%
Morgan Stanley 10.1%
Capital Research and Management Company 5.0%
BlackRock Inc.4.2%
Temasek Holdings 4.0%
Treasury Shares1.6%
Other Shareholders51.4%

Brand integrity

To deal with counterfeiting, the company instituted an online code verification system to authenticate purchased products. [50]

See also

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References

  1. ↑ Levine, Joshua (8 October 2018). "How CEO Remo Ruffini Is Reinventing Moncler for a Faster Fashion World". Wall Street Journal. Retrieved 12 October 2018.
  2. 1 2 "Results 2023" . Retrieved 17 Jun 2023.
  3. ↑ "Working at Moncler". Archived from the original on 17 November 2022. Retrieved 24 June 2024.
  4. ↑ Conway, Megan (November 29, 2011). "Aprés Ski: Moncler Moves Beyond the Jacket". Wall Street Journal. ISSN   0099-9660 . Retrieved June 18, 2022.
  5. ↑ Sciorilli Borrelli, Silvia (December 17, 2020). "Remo Ruffini shows Moncler is more than just puff with €1bn Stone Island deal". Financial Times. Retrieved June 18, 2022.
  6. ↑ "Moncler 2023 GROUP REVENUES" (PDF).
  7. ↑ Cristoferi, Claudia; Aloisi, Silvia (May 5, 2022). "Moncler bets on store expansion, footwear to drive growth". Reuters. Retrieved June 18, 2022.
  8. ↑ Lynch, Jack (April 8, 2020). ""Streetwear Is Very Healthy And Will Continue To Be": An Interview With Moncler's Sergio Zambon". Complex. Retrieved June 18, 2022.
  9. ↑ "The adventures of Moncler's feathered mascot Monduck". 13 September 2012. Retrieved 31 May 2019.
  10. ↑ "Moncler 2 1952 Fall 2021 Menswear Collection". Vogue. 2021-09-02. Retrieved 2023-12-19.
  11. ↑ "Moncler chief Remo Ruffini: the man behind the $1,000 puffa". Financial Times. 18 May 2017. Retrieved 25 March 2019.
  12. ↑ "Moncler earning surpass 1 billion dollars". March 2017. Retrieved 25 March 2019.
  13. ↑ "How Did Remo Ruffini Turn the Humble Down Jacket into a Multibillion-Dollar Empire?" . Retrieved 25 March 2019.
  14. ↑ "The secret of Moncler's success". Financial Times. 3 March 2017. Retrieved 25 March 2019.
  15. ↑ "Moncler worn on K2 expedition at auction". 15 February 2018. Retrieved 25 March 2019.
  16. ↑ "The race to make the warmest winter clothes". 20 February 2019. Retrieved 25 March 2019.
  17. ↑ "Moncler's Remo Ruffini: the puff daddy who made the ski jacket a style staple". 24 September 2015. Retrieved 25 March 2019.
  18. 1 2 "Moncler skiwear is put through its paces". Financial Times. 29 November 2013. Retrieved 25 March 2019.
  19. ↑ "Peggy Fleming and the 1968 Winter Olympics". The Atlantic . 7 February 2018. Retrieved 25 March 2019.
  20. ↑ Sims, Josh (September 13, 2012). "The adventures of Moncler's feathered mascot Monduck". wallpaper.com. Retrieved November 7, 2022.
  21. ↑ "Interview: Remo Ruffini, chairman & creative director of The Moncler Group". 9 August 2012. Retrieved 25 March 2019.
  22. ↑ Vardi, Nathan. "Remo Ruffini Could Become A Fashion Billionaire Selling $1,000 Puffy Jackets". Forbes. Retrieved 2021-02-08.
  23. 1 2 Martens, Cynthia (12 December 2013). "Moncler Prices Shares for IPO". WWD. Retrieved 12 December 2013.
  24. ↑ Bray, Chad (16 December 2013). "Moncler Shares Close Up 47% in Market Debut". New York Times. Retrieved 3 January 2014.
  25. ↑ "Moncler shares rise more than 40% on market debut". CNBC . 16 December 2013. Retrieved 25 March 2019.
  26. 1 2 "Moncler 5 Craig Green". 20 February 2018. Retrieved 6 February 2019.
  27. 1 2 "Moncler's new collection is genius, literally" . Retrieved 6 February 2019.
  28. 1 2 "There's a full-length puffer gown from Moncler for your next freezing cold black tie event". ABC News . Retrieved 6 February 2019.
  29. ↑ "Moncler Buys Stone Island Sportswear Brand for $1.4 Billion". Bloomberg.com. 2020-12-07. Retrieved 2022-06-19.
  30. ↑ Zargani, Luisa (November 13, 2021). "Moncler Tops Dow Jones Sustainability Indices for Third Year in a Row". www.yahoo.com. Retrieved June 18, 2022.
  31. ↑ "Inter x Moncler: Fashion and football with Milan at their heart". 6 December 2021.
  32. ↑ "Moncler Strengthens Partnership With UNICEF". 18 October 2018. Retrieved 4 June 2019.
  33. ↑ "Moncler 3 Grenoble". 20 February 2018. Retrieved 4 June 2019.
  34. ↑ "Moncler's New Strategy: 'Super 8' Group of Designers". 13 February 2018. Retrieved 11 February 2019.
  35. ↑ "Moncler Gamme Bleu". 19 June 2016. Retrieved 12 February 2019.
  36. ↑ "Moncler's New Strategy: 'Super 8' Group of Designers". 13 February 2018. Retrieved 12 February 2019.
  37. ↑ "An Exclusive First Look at Moncler O, Off-White and Moncler's New Collaboration". 29 June 2016. Retrieved 4 June 2019.
  38. ↑ "Moncler Just Made the Most Stylish Winter Clothes". 28 September 2017. Retrieved 4 June 2019.
  39. ↑ Menkes, Suzy (27 September 2011). "A Film About a Jacket — and a Dog". The New York Times. Retrieved 12 February 2019.
  40. ↑ "Bruce the Great: Woof!". 17 June 2009. Retrieved 12 February 2019.
  41. ↑ "How Wall Street Puffed Up Sales of $800 Down Parkas". Bloomberg News . 9 December 2014. Retrieved 12 February 2019.
  42. ↑ "Moncler Gamme Rouge Fall Winter 2014.15 by Steven Meisel". 18 August 2014. Retrieved 15 March 2019.
  43. ↑ "Liu Bolin 'Disappears' in an Iceberg for Moncler Fall Ads". 11 July 2017. Retrieved 23 July 2019.
  44. ↑ "L'arte mimetica negli scatti di Liu Bolin a Roma". 5 March 2018. Retrieved 23 July 2019.
  45. ↑ "Moncler Taps 19 Talents for its Fall 2018 Ad Campaign". 11 July 2018. Retrieved 12 February 2019.
  46. ↑ "The Will Smith and Moncler hook-up is genius". 22 July 2019. Retrieved 23 July 2019.
  47. ↑ "Moncler introduces the Poldo Dog Couture". nss magazine. Retrieved 2019-11-27.
  48. ↑ "Shareholding". Archived from the original on 2 March 2021. Retrieved 4 January 2024.
  49. ↑ "Consob" . Retrieved 4 January 2024.
  50. ↑ "Moncler". 23 December 2015. Retrieved 7 July 2016.
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