Byredo

Last updated
Byredo
Company type Subsidiary
Founded2006;18 years ago (2006) ; Stockholm, Sweden
FounderBen Gorham
Headquarters
Sweden
Area served
Europe, North America, Asia
Products Luxury goods
Parent Puig

Byredo is a Swedish company that produces fragrances, leather goods, and accessories. [1] [2] Byredo is a portmanteau of "By Redolence". [3] It was founded in Stockholm in 2006 by Ben Gorham. [4] [5] Its first collection of handbags and other accessories debuted at Paris Fashion Week in September 2017. [6]

Contents

History

In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital. [3] [7] This company was invested in Diptyque and Malin + Goetz, [8] and also owns Space NK. [3] In May 2022, Puig acquired a majority stake in Byredo. [9] In November 2023, Byredo launched fine jewelry as a new permanent category for the brand. [10]

Collaborations

Perfumer Jérôme Epinette has created some scents for the brand — Byredo. [8] In 2016 Byredo collaborated with photographers Inez and Vinoodh on a fragrance named "1996." [11] [12]

In 2018, Byredo collaborated with Off-White's Virgil Abloh on a fragrance named "Elevator Music." [13]

Byredo has also collaborated with IKEA on a home fragrance [14] [15] – releasing the OSYNLIG candle collection in 2020. [16] In 2021, Byredo launched the fragrance Space Rage in partnership with the singer Travis Scott. [17]

In March 2022, Ben Ghoram (Byredo) and Isamaya Ffrench partner to launch their first make-up collection together. [18]

Related Research Articles

<span class="mw-page-title-main">Fendi</span> Italian enterprise and fashion house

Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the “Fashion & Leather Goods” division of the French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana.

<span class="mw-page-title-main">Chanel</span> French fashion house

Chanel is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by the Wertheimer family and has been headquartered in London since 2018.

<span class="mw-page-title-main">Coty</span> French American beauty company

Coty Inc. is an American multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail hair care products. Coty owns around 40 brands as of 2024.

<span class="mw-page-title-main">Chloé</span> Luxury fashion house

Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion. During the next year of 1953 Aghion joined forces with Jacques Lenoir, formally managing the business side of the brand, allowing Aghion to purely pursue the creative growth of Chloé. Its headquarters are located in Paris. The house is owned by luxury brands holding company Richemont Group. Chloé has been worn by many celebrities, including Marion Cotillard, Sienna Miller, Madonna, January Jones, Maggie Gyllenhaal, Kirsten Dunst, Cameron Diaz, Emma Stone, Clémence Poésy and Katie Holmes. The brand is characterized by a youthful and bohemian aesthetic, and has produced several successful fragrances. As of October 2023, Chemena Kamali is its creative director.

<span class="mw-page-title-main">Anja Rubik</span> Polish model and businesswoman (born 1983)

Anja Rubik is a Polish model, activist, philanthropist and entrepreneur. She is one of the most prominent models of the 20th and 21st century, continuously featuring on magazine covers, as well as runways and campaigns for the most notable fashion houses. By 2009, Rubik was dubbed a "top model" by French Vogue and continues to influence the fashion industry.

<span class="mw-page-title-main">Olivia Giacobetti</span> French perfumer

Olivia Giacobetti is a French perfumer. She has an independent line called Iunx and has also created fragrances for Diptyque, L'Artisan Parfumeur, Guerlain, and Hermès, among other lines. She is particularly known for a refined style as well as innovation such as her novel use of fig in perfumery, popularizing the note beginning in the mid-1990s. She is among the perfumers who became prominent in a late-20th and early-21st-century turn toward the "nose" behind the scent and independent lines that foreground these creators, a shift away from perfumes sold by fashion labels or celebrities in other fields.

<span class="mw-page-title-main">Nina Ricci (brand)</span> Fashion house founded by Maria "Nina" Ricci

Nina Ricci is a fashion house founded by Maria "Nina" Ricci and her son Robert in Paris in 1932, and owned by the Spanish beauty and fashion group Puig since 1998.

<span class="mw-page-title-main">Valentino (fashion house)</span> Italian luxury fashion house

Valentino S.p.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani and part of the Valentino Fashion Group. From October 2008, the creative director is Pierpaolo Piccioli, jointly with Maria Grazia Chiuri from 2008 to 2016. Piccioli departed Valentino in 2024. The company is headquartered in Milan, while the creative direction is in Rome. The Valentino Beauty license is held by L'Oreal.

M/M (Paris) is an art and design partnership consisting of Mathias Augustyniak and Michael Amzalag, established in Paris in 1992.

<span class="mw-page-title-main">Inez and Vinoodh</span> Dutch fashion photographer duo

Inez van Lamsweerde and Vinoodh Matadin are a Dutch-American fashion photographer duo, whose work has been featured in fashion magazines and advertising campaigns. They also produce independent art work.

<span class="mw-page-title-main">Truth or Dare by Madonna</span> American lifestyle brand by Madonna

Truth or Dare by Madonna was a lifestyle brand by American singer Madonna. It was the second enterprise from MG Icon LLC, a joint venture between Madonna, her manager Guy Oseary and Iconix Brand Group. This is the second brand from the venture after Material Girl, which is a fashion line designed by Madonna and her daughter Lourdes and launched in 2010. Initially the line launched with handbags, footwear, accessories, intimates and fragrances.

<span class="mw-page-title-main">Elixir (perfume)</span> Womens fragrance by Colombian singer Shakira

Elixir is a women's fragrance by Colombian singer songwriter Shakira, developed in a collaboration with international fashion company Puig. After the release of her first two fragrances, Puig enlisted several perfumers to work on Shakira's third fragrance, which she claimed would capture her "most sensual and exotic side." The final product was Elixir, an amber perfume based on various spicy and woody sources. The flacon of the perfume is inspired by apothecary bottles and is made to resemble a magical potion, featuring a light golden colour scheme.

<span class="mw-page-title-main">Virgil Abloh</span> American fashion designer and entrepreneur (1980–2021)

Virgil Abloh was an American fashion designer and entrepreneur. He began his own line of luxury streetwear clothing, Pyrex Vision, in 2012, and became the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013. Abloh was also the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021.

<span class="mw-page-title-main">Le Labo</span> Perfume brand

Le Labo is a perfume brand based in New York City and owned by Estée Lauder.

Off-White is an Italian luxury fashion house founded by American designer Virgil Abloh. The company was incorporated in Milan in 2013.

<span class="mw-page-title-main">Le Male</span> Mens fragrance introduced in 1995

Le Male is a men's fragrance created by Francis Kurkdjian for Jean Paul Gaultier in 1995. It has been manufactured by Puig since 2016, and was previously manufactured by Shiseido subsidiary Beauté Prestige International from 1995 until 2015. The fragrance was developed as a counterpart to the women's fragrance Classique, which was introduced in 1993.

<span class="mw-page-title-main">Classique (fragrance)</span> Womens fragrance introduced in 1993

Classique is a women's fragrance created by Jacques Cavallier for Jean Paul Gaultier in 1993. It has been manufactured by Puig since 2016, and was previously manufactured by Shiseido subsidiary Beauté Prestige International from 1995 until 2015. The men's fragrance Le Male was developed as a counterpart to Classique, and was introduced in 1995.

Aedes de Venustas is a niche perfume store and fragrance line. Aedes has operated in Manhattan since 1995. The house perfume line launched in 2012, although there was an earlier collaboration with L'Artisan Parfumeur creating a home fragrance (2005) and perfume (2008) also named Aedes de Venustas.

<span class="mw-page-title-main">Santal 33</span> Le Labo perfume

Santal 33 is a 2011 sandalwood perfume by niche perfume line Le Labo. It was initially proposed as a personal fragrance by perfumer Frank Voelkl, but Le Labo owners Fabrice Penot and Eddie Roschi cut it from the perfume line for their 2006 launch and asked Voelkl to develop a candle and then a room spray instead, called Santal 26. By 2010 Penot and Roschi acceded to popular demand and asked Voelkl to develop a modified version as a personal perfume, Santal 33, which launched in 2011. Santal 33 quickly gained cult status, then grew into broad popularity, especially after Le Labo sold to Estée Lauder Companies and their fragrances went into much wider distribution. This development drew some disappointment from wearers who had prized its exclusivity.

D.S. & Durga is a perfumery brand founded in 2008 in Brooklyn by husband-and-wife team David Seth Moltz and Kavi Ahuja Moltz. David Seth Moltz is a self-taught perfumer. Kavi Moltz is an architect. In 2024 the brand was acquired by London-based Manzanita Capital, which also owns the fragrance line Diptyque.

References

  1. "Luxury leather handbag collection • Made in Italy | BYREDO". www.byredo.com. Archived from the original on 2021-04-21. Retrieved 2020-05-28.
  2. "About Byredo". www.byredo.com.
  3. 1 2 3 Manzanita buys majority stake in Byredo 1 May 2013
  4. Conlon, Scarlett (2020-01-18). "Ben Gorham: 'With Byredo I wanted a more inclusive approach to luxury'". The Observer. ISSN   0029-7712 . Retrieved 2023-07-27.
  5. Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
  6. Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
  7. Women's Wear Daily , Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
  8. 1 2 Christopher Stocks, Name game: Byredo celebrates its tenth anniversary with a nameless fragrance wallpaper.com 6 Sep 2016
  9. "Puig snaps up majority stake in cool Swedish fragrance brand Byredo". 31 May 2022.
  10. Weil, Jennifer (2023-11-20). "EXCLUSIVE: Byredo Is Launching Fine Jewelry". WWD. Retrieved 2023-11-20.
  11. Maria Ward, Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration Vogue, December 9, 2016
  12. 1996 Inez & Vinoodh fragrantica.com
  13. "Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession". Vogue. 2018-03-03. Retrieved 2022-04-27.
  14. Dena Silver, The Fashionization of Ikea Includes Virgil Abloh, Byredo, and Stampd: The affordable Swedish Home Goods store is starting to appeal to the style set Observer.com 6/14/2017
  15. The sweet scent of IKEA and Byredo IKEA, 09.06.2017
  16. Madge Maril, Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy Harpersbazaar.com 9 November 2020
  17. Walsh, Savannah (2021-01-19). "It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked". ELLE. Retrieved 2021-02-23.
  18. "Ben Ghoram (Byredo) et Isamaya Ffrench lancent une collection de maquillage". L'Officiel. Retrieved 16 April 2024.