Byredo

Last updated
Byredo
Company type Subsidiary
Founded2006;19 years ago (2006) ; Stockholm, Sweden
FounderBen Gorham
Headquarters
Sweden
Area served
Europe, North America, Asia
Products Luxury goods
Parent Puig
Website byredo.com

Byredo is a Swedish company that produces luxury fragrances, leather goods, and accessories.

Contents

History

Byredo was founded in Stockholm in 2006 by Ben Gorham. [1] [2] The name Byredo is a portmanteau of "by redolence". [3] The first fragrance released was Green (sage, orange and musk). [4] In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital. [3] [5] This company was invested in Diptyque and Malin + Goetz, [6] and also owns Space NK. [3] In 2015, Byredo opened a second store, in New York's Soho. [4] Its first collection of handbags and other accessories debuted at the 2017 Paris Fashion Week. [7] In May 2022, Puig acquired a majority stake in Byredo. [8] In November 2023, Byredo launched fine jewelry as a new permanent category for the brand. [9]

In May 2022, Spanish conglomerate Puig acquired a majority stake in Byredo. The acquisition is intended to bolster Puig's high-end luxury portfolio, with Byredo's founder, Ben Gorham, continuing as a shareholder and chief creative officer. [10]

Collaborations

Byredo released products in collaboration with perfumer Jérôme Epinette (2016), [6] photographers Inez and Vinoodh (2016), [11] designer Virgil Abloh (2018), [12] furniture company IKEA (2020), [13] makeup artist Isamaya Ffrench (2020) [14] and US rapper Travis Scott (2021). [15]

References

  1. ↑ Conlon, Scarlett (2020-01-18). "Ben Gorham: 'With Byredo I wanted a more inclusive approach to luxury'". The Observer. ISSN   0029-7712 . Retrieved 2023-07-27.
  2. ↑ Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
  3. 1 2 3 Manzanita buys majority stake in Byredo 1 May 2013
  4. 1 2 Meltzer, Marisa (2015-05-27). "Byredo Brings Its Scent Memories to SoHo". The New York Times. Retrieved 2024-10-07.
  5. ↑ Women's Wear Daily , Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
  6. 1 2 Stocks, Christopher (2016-09-06). "Name game: Byredo celebrates its tenth anniversary with a nameless fragrance". wallpaper.com. Retrieved 2024-10-07.
  7. ↑ Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
  8. ↑ "Puig snaps up majority stake in cool Swedish fragrance brand Byredo". 31 May 2022.
  9. ↑ Weil, Jennifer (2023-11-20). "EXCLUSIVE: Byredo Is Launching Fine Jewelry". WWD. Retrieved 2023-11-20.
  10. ↑ Shoaib, Maliha (2022-05-31). "Puig snaps up majority stake in cool Swedish fragrance brand Byredo". Vogue Business. Retrieved 2025-04-24.
  11. ↑ Ward, Maria (2016-12-09). "Party Like It's 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration". Vogue. Retrieved 2024-10-07.
  12. ↑ "Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession". Vogue. 2018-03-03. Retrieved 2022-04-27.
  13. ↑ "Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy". Harper's BAZAAR. 2020-11-02. Retrieved 2024-10-07.
  14. ↑ Wu, Sarah Y. (2020-10-01). "Inside Byredo Makeup's Surprising, Colorful Launch". Forbes. Retrieved 2024-10-07.
  15. ↑ Walsh, Savannah (2021-01-19). "It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked". ELLE. Retrieved 2021-02-23.


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