Michael Edwards (fragrance expert)

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Michael Edwards
Michael Edwards (fragrance expert).jpg
Michael Edwards, 2014
Born Michael Anthony Edwards
(1943-12-10) 10 December 1943 (age 74)
Zomba, Nyasaland
Occupation Fragrance expert, author, editor
Nationality Australian, British
Notable works Fragrances of the World , Perfume Legends: French Feminine Fragrances

Michael Anthony Edwards (10 December 1943) is a British fragrance taxonomist, historian, and founding editor of Fragrances of the World , the largest guide to perfume classification. His lectures and writings, including the book Perfume Legends: French Feminine Fragrances, pioneered critical scholarship on the history of perfumery, while his fragrance wheel marked a major innovation in perfume retail. He resides in Australia, France, and the United States.

British people citizens of the United Kingdom of Great Britain and Northern Ireland, British Overseas Territories, Crown Dependencies, and their descendants

The British people, or the Britons, are the citizens of the United Kingdom of Great Britain and Northern Ireland, the British Overseas Territories, and the Crown dependencies. British nationality law governs modern British citizenship and nationality, which can be acquired, for instance, by descent from British nationals. When used in a historical context, "British" or "Britons" can refer to the Celtic Britons, the indigenous inhabitants of Great Britain and Brittany, whose surviving members are the modern Welsh people, Cornish people, and Bretons. It may also refer to citizens of the former British Empire.

<i>Fragrances of the World</i>

Fragrances of the World is the largest independent guide to fragrance classification. First published in 1984 by Michael Edwards in Sydney, Australia, the guide was originally named The Fragrance Manual before becoming Fragrances of the World in 2000. It has since been printed annually in a bilingual English-French edition. An online companion, the Fragrances of the World database, was launched in 2004 and, as of 2015, profiles over 17,000 perfumes, updated weekly. Fragrances of the World is considered a standard encyclopedic reference within the fragrance industry, colloquially termed the “Fragrance Bible”.

Fragrance wheel

A fragrance wheel, variously called an aroma wheel, a fragrance circle, a perfume wheel or a smell wheel, is a round diagram showing the inferred relationships among olfactory groups based upon similarities and differences in their odor. The groups bordering one another are implied to share common olfactory characteristics. Fragrance wheels are frequently used as a classification tool in oenology and perfumery.

Contents

Early life and career

Michael Edwards was born on 10 December 1943 in Zomba, Nyasaland (present-day Malawi). After attending school in the United Kingdom and Rhodesia, he briefly studied biochemistry at the University of Natal [ citation needed ] before accepting a marketing job in London at the Beecham Group, specializing in toiletries. Edwards later moved to Paris to join Norton Simon as the international marketing director for Halston. [1]

Zomba, Malawi Place in Southern Region, Malawi

Zomba is a city in southern Malawi, in the Shire Highlands. It is the administrative capital of Zomba District.

Nyasaland former British Protectorate in central Africa

Nyasaland was a British Protectorate located in Africa that was established in 1907 when the former British Central Africa Protectorate changed its name. Between 1953 and 1963, Nyasaland was part of the Federation of Rhodesia and Nyasaland. After the Federation was dissolved, Nyasaland became independent from Britain on 6 July 1964 and was renamed Malawi.

Malawi Country in Africa

Malawi, officially the Republic of Malawi, is a landlocked country in southeast Africa that was formerly known as Nyasaland. It is bordered by Zambia to the northwest, Tanzania to the northeast, and Mozambique on the east, south and west. Malawi is over 118,000 km2 (45,560 sq mi) with an estimated population of 18,091,575. Lake Malawi takes up about a third of Malawi's area. Its capital is Lilongwe, which is also Malawi's largest city; the second largest is Blantyre, the third is Mzuzu and the fourth largest is its old capital Zomba. The name Malawi comes from the Maravi, an old name of the Nyanja people that inhabit the area. The country is also nicknamed "The Warm Heart of Africa" because of the friendliness of the people.

Publication of Fragrances of the World

By 1984, Michael Edwards, then working in Sydney, was aware of the need for a guide to help retailers suggest perfumes to consumers. That year, Edwards independently published The Fragrance Manual, the first retailer’s guide to fragrance classification. The manual proved a success, going through several editions, and was expanded at the request of Nordstrom, first to include American fragrances, followed by men's fragrances and niche brands. [2] [3]

Nordstrom Inc. is an American chain of luxury department stores, also operating in Canada and headquartered in Seattle, Washington. Founded in 1901 by Swedish American John W. Nordstrom and Carl F. Wallin, the company began as a shoe retailer and expanded its inventory to include clothing, accessories, handbags, jewelry, cosmetics, and fragrances. Select Nordstrom stores also include wedding and home furnishings departments. The company also has in-house cafes, restaurants and espresso bars. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.

The 1992 edition of The Fragrance Manual was the first to feature a "fragrance wheel". This annular taxonomy organized fragrance families in relation to one another, showing their interchange, a system better suited to retail than the linear, sectional genealogy used in previous editions. It was widely adopted in the industry. [4]

Renamed Fragrances of the World in 2000 and published annually, Edwards’ guide has become an authoritative reference in the fragrance industry, colloquially termed the 'Fragrance Bible'. Its online database, updated weekly, archives profiles of over 16,000 fragrances. [5]

Publication of Perfume Legends

In 1990, Michael Edwards proposed to perfumer Guy Robert, president of the French Society of Perfumers, the creation of a book detailing the history of French feminine perfume, drawing from interviews to be held with famous perfumers. This was to be a novel effort, as perfumers rarely discussed their work publicly, instead preferring the secrecy traditional to the fragrance industry. Robert agreed to lend his support, becoming, alongside perfumer Edmond Roudnitska, a key advocate on Edwards’ behalf. [6] [7]

Edmond Roudnitska French perfumer

Edmond Roudnitska (1905–1996) was a French master perfumer and author. He is known for creating perfumes such as Dior's Eau Sauvage and Diorissimo, and Rochas's Femme. Many of his creations are still in production today. He was the father of perfumer Michel Roudnitska.

Over the course of six years, Edwards interviewed some 150 perfumers, couturiers, bottle designers, and industry executives, while gaining unprecedented access to private and corporate archives. The resulting book was titled Perfume Legends: French Feminine Fragrances. [8]

See also

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References

  1. "Interview with Michael Edwards - creator of Fragrances of the World ~ by Grant Osborne — Basenotes.net". www.basenotes.net.
  2. "Michael Edwards, Fragrances Of The World 2010 Edition, rare exclusive Interview with Michael Edwards, , Perfume Legends: French Feminine Fragrances, the cult book and collectors item. Michael Edwards, author and fragrance expert, Sniffapalooza Magazine, perfumes, fragrances, Mark David Boberick, Raphaella Barkley, images by Michel Roudiniska". www.sniffapaloozamagazine.com.
  3. "De-mist-ifying fragrances". www.frontiermagazine.co.uk.
  4. "Archived copy". Archived from the original on 2014-02-02. Retrieved 2014-01-22.
  5. Edwards, Michael. Fragrances of the World. Sydney, N.S.W.: Fragrances of the World, 2014. Print.
  6. "Guy Robert: A Tribute - by Michael Edwards - The Perfume Magazine - August 2012". www.theperfumemagazine.com.
  7. Edwards, Michael. Perfume Legends: French Feminine Fragrances. Levallois: HM Éditions, 1996. Print.
  8. "Perfume Legends : French Feminine Fragrances by Michael Edwards « Bois de Jasmin". boisdejasmin.com.