New Rock

Last updated
New Rock
IndustryShoes and clothing
Founded1978;44 years ago (1978) in Yecla, Spain
FounderOrtuño family
Headquarters
Website www.newrock.com
New Rock boots New-Rock-boots.jpg
New Rock boots

New Rock is a Spanish shoe and clothing company that make goth style boots, shoes and clothes (though they do have some designs that may not be considered gothic).

Contents

The company was founded by the Ortuño family in 1978 in Yecla. The family has been making shoes and boots for three generations, spanning back to 1928. [1]

Although footwear remains the main focus of the company, they also offer clothing, such as leather jackets and corsets. They also make motorcycle helmets.

Styles

New Rock products include Gothic-style boots and shoes, motorcycle style boots, Western/cowboy boots, high-heeled boots, formal shoes and boots, and New Rock trainers.

Gothic musician Voltaire mentions New Rock products as a symbol of uniformity in "The Industrial Revolution (And How It Ruined My Life)."

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Shoe Durable type of footwear worn in most cultures

A shoe is an item of footwear intended to protect and comfort the human foot. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from culture to culture, with form originally being tied to function. Though the human foot can adapt to varied terrains and climate conditions, it is still vulnerable to environmental hazards such as sharp rocks and temperature extremes, which shoes protect against. Some shoes are worn as safety equipment, such as steel-toe boots which are required footwear at industrial worksites.

Footwear Garments worn on feet

Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves the purpose to ease locomotion and prevent injuries. Footwear can also be used for fashion and adornment as well as to indicate the status or rank of the person within a social structure. Socks and other hosiery are typically worn additionally between the feet and other footwear for further comfort and relief. Cultures have different customs regarding footwear. These include not using any in some situations, usually bearing a symbolic meaning. This can however also be imposed on specific individuals to place them at a practical disadvantage against shod people, if they are excluded from having footwear available or are prohibited from using any. This usually takes place in situations of captivity, such as imprisonment or slavery, where the groups are among other things distinctly divided by whether or whether not footwear is being worn.

Gothic fashion Goth Subculture Fashion

Gothic fashion is a clothing style marked by dark, mysterious, antiquated, homogenous, and often genderless features. It is worn by members of the Goth subculture. Dress, typical gothic fashion includes dyed black hair, exotic hairstyles, dark lipstick and dark clothing. Both male and female goths can wear dark eyeliner, dark nail polish and lipstick - most often black, dramatic makeup and sometimes fishnets. Male goths use cosmetics at a higher rate than other men. Styles are often borrowed from the punk fashion Victorians and Elizabethans. Goth fashion is sometimes confused with heavy metal fashion and emo fashion.

Fetish fashion Extreme or provocative clothing

Fetish fashion is any style or appearance in the form of a type of clothing or accessory, created to be extreme or provocative in a fetishistic manner. These styles are by definition not worn by the majority of people; if everyone wears an item, it cannot have fetishistic, special nature. They are usually made of materials such as leather, latex or synthetic rubber or plastic, nylon, PVC, spandex, fishnet, and stainless steel. Some fetish fashion items include: stiletto heel shoes and boots, hobble skirts, corsets, collars, full-body latex catsuits, stockings, miniskirt, crotchless underwear, diapers, garters, locks, rings, zippers, eyewear, handcuffs, and stylized costumes based on more traditional outfits, such as wedding dresses that are almost completely see-through lace, or lingerie for men.

Punk fashion Fashion of punk subculture

Punk fashion is the clothing, hairstyles, cosmetics, jewellery, and body modifications of the punk counterculture. Punk fashion varies widely, ranging from Vivienne Westwood designs to styles modeled on bands like The Exploited to the dressed-down look of North American hardcore. The distinct social dress of other subcultures and art movements, including glam rock, skinheads, rude boys, greasers, and mods have influenced punk fashion. Punk fashion has likewise influenced the styles of these groups, as well as those of popular culture. Many punks use clothing as a way of making a statement.

Dr. Martens Footwear brand

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Platform shoe

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Greaser (subculture) 1950s and 60s youth subculture in the United States

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Cybergoth Subculture

Cybergoth is a subculture that derives from elements of goth, raver, rivethead and cyberpunk fashion.

Rocker (subculture) Member of youth group

Rockers, leather boys, Ton-up boys, and possibly café racers are members of a biker subculture that originated in the United Kingdom during the 1950s. It was mainly centered on British motorcycles and rock 'n' roll music. By 1965, the term greaser had also been introduced to the UK, and, since then, the terms greaser and rocker have become synonymous within the British Isles although used differently in North America and elsewhere. Rockers were also derisively known as Coffee Bar Cowboys. Their Japanese counterpart was called the Kaminari-Zoku.

Australian work boot Style of work boot

An Australian work boot is a style of work shoe, typically constructed with a leather upper bound together with elastic sides and pull tabs on the front and back of the boot. The shoe lacks a tongue, and laces, and often contains a steel toe cap for occupational health and safety reasons. When the shoe contains a steel cap they are often known as "safety boots" or "steel toe boots". The boots generally lack an inner lining. The sole is generally polyurethane and the leather uppers are treated to be resistant to hot water, fats and mild alkaline and acid solutions.

Engineer boot Leather work-boots

Engineer boots, also known as engineer's boots or engineering boots, are an American type of traditional leather work-boots. Their lace-less, rugged construction made them popular among motorcycle riders. Originally developed in the 1930s for firemen working on steam locomotives, the boots gained substantial popularity in the post–World War II era during a growing motorcycling culture. They became popular symbols of teenage rebellion in the 1950s and a common component of greaser wear. They were later adopted by skinheads and punks in the 1970s. By the 2010s, engineer boots were being popularly worn for fashion purposes, especially by non-traditional customers such as women, young urban professionals, and hipsters.

1990s in fashion Costume and fashion of the 1990s

Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.

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Keen (shoe company) Shoe company

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Trash and Vaudeville

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Fashion boot

A fashion boot is a boot worn for reasons of style or fashion. The term is usually applied to women's boots. Fashion boots come in a wide variety of styles, from ankle to thigh-length, and are used for casual, formal, and business attire. Although boots were a popular style of women's footwear in the 19th century, they were not recognized as a high fashion item until the 1960s. They became widely popular in the 1970s and have remained a staple of women's winter wardrobes since then.

2010s in fashion Fashion-related events during the 2010s

The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and unisex 1990s-style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.

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References

  1. "Our history". www.newrock.com. Archived from the original on 2020-07-31.