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Founded | 1972 |
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Founder | Ned DeLoach |
Country of origin | United States |
Headquarters location | Jacksonville, Florida |
Publication types | Books |
Nonfiction topics | Nature |
Official website | www |
New World Productions was founded in 1972 with the printing of a 48-page booklet Diving and Recreational Guide to Florida Springs by Ned DeLoach. [1] A few years later, the Diving Guide to the Florida Keys was published under the newly formed New World Publications. Several subsequent editions were combined in 1977 and greatly expanded into Ned DeLoach's Diving Guide to Underwater Florida, which currently is its 11th edition.
In the early 1980s, a mutual friend introduced Ned to Paul Humann. A few years later, when the new owners of Ocean Realm magazine appointed Ned to the position of editor-in-chief, he invited Paul to join him as co-editor. Under their guidance, the once-floundering publication became a success. It was during their two years at the magazine's helm that they discovered how well they worked together. When Ocean Realm was sold, they decided to leave the magazine business and concentrate their efforts on developing a series of marine life field guides for divers.
During Paul's decade-long stint as owner/operator of the Cayman Diver, he had amassed an extensive library of underwater images. Combining his knowledge of marine wildlife and the dive business with Ned's background in education and publishing, the pair published the first edition of Reef Fish Identification - Florida, Caribbean, Bahamas in 1989. Since then, the field guide has gone through 14 printings of three editions. The fish identification guide was soon followed by two companion volumes, Reef Creature Identification (1992) and Reef Coral Identification (1993). Combined, these make up the now-famous Reef Set.
In 1993, Eric Riesch joined New World Publications to manage the business. Under his marketing, the second edition of Reef Fish Identification was awarded the Independent Book Publisher's Ben Franklin Award for best reference book of 1994. In 1995 Ned married Anna Douglas, and the two spent every summer for the next 5 years in Bimini studying fish behaviour. The result of their efforts was the 2000 publication of Reef Fish Behavior - Florida Caribbean Bahamas.
The format (originally conceived for the tropical western Atlantic identification books) spawned a series of fish identification books for other regions. This region included the Galapagos Islands, the West Coast from California to Alaska and the Gulf of California to Panama. Paul and Ned partnered with the late John Jackson of Odyssey Publishing, ichthyologist Gerry Allen and Australian photographer Roger Steene for the 2003 publication of Reef Fish Identification - Tropical Pacific. New World also published Nudibranch Behavior by Dave Behrens; Sea Salt by Stan Waterman and Diving Pioneers by Bret Gilliam. It later helped distribute works for friends Howard Hall, Cathy Church, Helmut Debelius and Constantinos Petrinos. Anna produced the DVDs, Sensational Seas (2004), Reef Fish Identification - A Beginning Course (2007) and Sensational Seas Two (2010).
In November 2010, after five years of extensive field photography in the Pacific, New World Publications published Reef Creature Identification - Tropical Pacific, the most comprehensive field guide ever published about the marine invertebrate community of the vast region stretching from Thailand to Tahiti. [2]
The slippery dick is a species of wrasse native to shallow, tropical waters of the western Atlantic Ocean.
The bank butterflyfish is a species of marine ray-finned fish, a butterflyfish belonging to the family Chaetodontidae. It is found in tropical and sub-tropical waters of the western Atlantic Ocean.
Prognathodes aculeatus, the longsnout butterflyfish, is a species of butterflyfish found in tropical West Atlantic waters. It is also known as the butterbun, the Caribbean longsnout butterflyfish or Poey's butterflyfish. This species should not be confused with the banded longsnout butterflyfish.
The midnight parrotfish is a species of parrotfish that inhabits coral reefs mainly in the Caribbean, Bahamas, and Florida.
The princess parrotfish is a species of marine ray-finned fish, a parrotfish, in the family Scaridae. It is typically 20 to 25 centimetres long, found in the Caribbean, South Florida, the Bahamas, and Bermuda. Its behavior, similar to other parrotfishes, is to swim about the reef and sandy patches during the day, at depths between 3 and 25 metres, scraping algae on which it feeds.
The keeltail needlefish, sometimes called the keeled needlefish, is a tropical fish of the family Belonidae. It was described by the French naturalist Charles Alexandre Lesueur in 1821.
Balistes vetula, the queen triggerfish or old wife, is a reef dwelling triggerfish found in the Atlantic Ocean. It is occasionally caught as a gamefish, and sometimes kept in very large marine aquaria.
Emmelichthyops atlanticus, the bonnetmouth, is a marine fish species of grunt native to the western Atlantic Ocean, where it occurs from Florida and the Bahamas to northern South America. This species is the only known member of its genus.
Western Atlantic seabream is an ocean-going species of fish in the family, Sparidae. It was first described in 1758 by the "father of modern taxonomy," Carl Linnaeus, in the 10th edition of his book, Systema Naturae. Within their native range, Western Atlantic seabream are also known as the seabream, brim, tropical sheepshead, chopa amarilla, or salema. Although they are eaten, and have been described as pan fish, Western Atlantic seabream have not gained the popularity as a gamefish that their relative, the sheepshead has.
The jolthead porgy is an ocean-going species of fish in the family Sparidae. In Bermuda, it is known as the blue bone porgy, in the United States, it is also known by the Spanish name bojanado, in Jamaica, it is one of the species known by the name, porgi grunt.
Maguimithrax spinosissimus, also known as the Caribbean king crab, West Indian spider crab, channel clinging crab, reef or spiny spider crab, and coral crab, is a species of spider crab that occurs throughout South Florida and across the Caribbean Islands.
Agelas conifera, also known as the brown tube sponge, is a species of sponge. Its color is brown, tan, or greyish brown with a lighter interior. It is common in the Caribbean and Bahamas, and occasional in Florida. Agelas conifera contains bromopyrrole alkaloids, notably sceptrin and oroidin, and levels of these feeding-deterrents increase upon predation.
Tripneustes ventricosus, commonly called the West Indian sea egg or white sea urchin, is a species of sea urchin. It is common in the Caribbean Sea, the Bahamas and Florida and may be found at depths of less than 10 metres (33 ft).
The knobbed porgy is an ocean-going species of gamefish of the bream/porgy family, Sparidae. They are only found in the western portion of the tropical Atlantic Ocean, where they are often caught with trawling nets or by angling, and used as food. The knobbed porgy was named by John Randall and David K. Caldwell as part of a 1966 review of the genus Calamus, which was published in the academic journal Science. Randall and Caldwell also described three other species of Calamus in the paper.
Cassis flammea is a species of large sea snail, a marine gastropod mollusk in the family Cassidae, the helmet snails and bonnet snails.
Bob Halstead, has made significant contributions to the sport of scuba diving in a multitude of capacities: photographer, author of eight diving books, early innovator in the development of dive tourism, pioneer in the dive liveaboard industry, diving instructor and educator, marine-life explorer and influential diving industry commentator. An ardent diver since 1968, Halstead has over 10,000 logged dives.
Charles Clifford Gordon Chaplin (1906–1991) was an American ichthyologist and author of British origins.
Achaeus japonicus, sometimes known as the orang-utan crab, is a crab of the family Inachidae which can be observed in tropical waters of the central Indo-Pacific.
Plumapathes pennacea is a species of black coral in the order Antipatharia. It is found in the tropical Indian, Pacific and Atlantic Oceans in deep reef habitats where it forms part of a biologically diverse community.
Canthidermis sufflamen, the ocean triggerfish, is a species of pelagic triggerfish that can be found throughout the western Atlantic Ocean and Gulf of Mexico, with its range extending as far north as Massachusetts and as far south as Brazil.