Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information.
In typography, a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface, and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" or "Gothic", and serif typefaces as "roman".
A typeface is a design of letters, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size, weight, slope, width, and so on. Each of these variations of the typeface is a font.
Helvetica, also known by its original name Neue Haas Grotesk, is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann.
Matthew Carter is a British type designer. A 2005 New Yorker profile described him as 'the most widely read man in the world' by considering the amount of text set in his commonly used typefaces.
Bodoni is the name given to the serif typefaces first designed by Giambattista Bodoni (1740–1813) in the late eighteenth century and frequently revived since. Bodoni's typefaces are classified as Didone or modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville—increased stroke contrast reflecting developing printing technology and a more vertical axis—but he took them to a more extreme conclusion. Bodoni had a long career and his designs changed and varied, ending with a typeface of a slightly condensed underlying structure with flat, unbracketed serifs, extreme contrast between thick and thin strokes, and an overall geometric construction.
Frederic William Goudy was an American printer, artist and type designer whose typefaces include Copperplate Gothic, Goudy Old Style and Kennerley. He was one of the most prolific of American type designers and his self-named type continues to be one of the most popular in America.
Zuzana Licko is a Slovak-born American type designer and visual artist known for co-founding Emigre Fonts, a digital type foundry in Berkeley, CA. She has designed and produced numerous digital typefaces including the popular Mrs Eaves, Modula, Filosofia, and Matrix. As a corresponding interest she also creates ceramic sculptures and jacquard weavings.
Raymond Larabie is a Canadian designer of TrueType and OpenType computer fonts. He owns Typodermic Fonts, which distributes both commercially licensed and shareware/freeware fonts.
Neville Brody, is an English graphic designer, typographer and art director. He is known for his work on The Face magazine (1981–1986), Arena magazine (1987–1990), and designing record covers for artists such as Clock DVA, Cabaret Voltaire, The Bongos, 23 Skidoo and Depeche Mode. He created the company Research Studios in 1994 and is a founding member of Fontworks. His work is included in the permanent collection of the Museum of Modern Art (MoMA). He was the Dean of the School of Communication at the Royal College of Art, London until September 2018. He is now Professor of Communication.
In typography, a counter is the area of a letter that is entirely or partially enclosed by a letter form or a symbol. The stroke that creates such a space is known as a "bowl". Latin letters containing closed counters include A, B, D, O, P, Q, R, a, b, d, e, g, o, p, and q. Latin letters containing open counters include c, f, h, s etc. The digits 0, 4, 6, 8, and 9 also possess a counter. An aperture is the opening between an open counter and the outside of the letter.
Rudy VanderLans is a Dutch graphic designer, photographer, and the co-founder of Emigre Fonts with his wife Zuzana Licko. Emigre Fonts is an independent type foundry in Berkeley, CA. He was also the art director and editor of Emigre magazine, the legendary journal devoted to visual communications from 1984 to 2005. Since arriving in California in 1981, he has been photographing his adoptive Golden State as an ongoing side project. He has authored a total of 11 photo books on the topic, and staged two solo exhibits at Gallery 16 in San Francisco.
Didone is a genre of serif typeface that emerged in the late 18th century and was the standard style of general-purpose printing during the 19th century. It is characterized by:
P22 Type Foundry is a digital type foundry and letterpress printing studio based in Rochester, New York. The company was created in 1994 in Buffalo, New York by co-founders Richard Kegler and Carima El-Behairy. The company is best known for its type designs, which have appeared in films and on commercial products. The P22 Type Foundry retail font collection specializes in historical letterforms inspired by art, history, and science that otherwise have never been available previously in digital form. P22 works with museums and foundations to ensure the development of accurate historical typefaces, and with private clients to create custom bespoke fonts.
Goudy Old Style is an old-style serif typeface originally created by Frederic W. Goudy for American Type Founders (ATF) in 1915.
Christian Schwartz is an American type designer. He has been awarded the German Design Award and the Prix Charles Peignot.
FontShop International was an international manufacturer of digital typefaces (fonts), based in Berlin. It was one of the largest digital type foundries.
Century is a family of serif type faces particularly intended for body text. The family originates from a first design, Century Roman, cut by American Type Founders designer Linn Boyd Benton in 1894 for master printer Theodore Low De Vinne, for use in The Century Magazine. ATF rapidly expanded it into a very large family, first by Linn Boyd, and later by his son Morris.
Harris Carleton Dair, known as Carl Dair, was a Canadian graphic designer, teacher, type designer, and author. Primarily a self-taught designer, Dair was internationally known and developed visual design principles for typography which are still in use today.
Josef Týfa was a Czech type designer. He significantly contributed to the cultivation of corporate style and the development of book design and advertising in the 1950s and 60s. Typefaces he designed include: Kolektiv, Tyfa, Juvenis, Amos and Academia, many of which he digitized with František Štorm, founder of Storm Type Foundry. He has indicated that his influences include Jaroslav Benda, Pier Luigi Nervi, and modern graphic design and architecture including functionalism.
