Nielsen's Frozen Custard

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Nielsen's Frozen Custard
Company typePrivate
IndustryDessert
Founded1981
FounderSteve Nielsen
Debbie Nielsen
Headquarters Bountiful, Utah [1]
Number of locations
11 (2024)
Area served
 Nevada
Utah
OwnerNielsen family
Website nielsensfrozencustard.com

Nielsen's Frozen Custard is an American chain of dessert restaurants mainly serving frozen custard. Founded in 1981, it has eleven locations in Utah and Nevada. [2] It was the first frozen custard business west of the Mississippi and one of the only sellers of the dessert in the country at the time. [1]

Contents

History

The chain was founded in 1981 as Nielsen's Frozen Custard & Diner, by Steve and Debbie Nielsen. Its first location was at the former Crossroads Plaza in Salt Lake City, Utah, [3] [4] and the Nielsens aimed to have a family business to teach their children how to work. In 1983, Steve received a patent from the United States Patent and Trademark Office for a custard-freezing machine he invented. [5] [6] [7]

All locations have the chain's signature frozen custard (called concretes) available, which are sold in cups or cones. A variety of toppings, including nuts, can also be added. Ice cream floats and sundaes are also offered. Select locations offer meals and contain a diner. The menu for these includes hamburgers, cheeseburgers, grilled cheeses, corn dogs, chicken fingers, submarine sandwiches (called grinders), french fries, and onion rings. The company has a signature fry sauce. [5]

Locations

The chain has eleven locations in Utah and Nevada, with seven locations in the former and four in the latter. All of the Nevada locations are in Clark County. [5] It formerly had a location in Vienna, Virginia, but it closed in 2016. [8] A Rexburg, Idaho, location closed in 2018. [9]

References

  1. 1 2 Walquist, Tammy (August 31, 2007). "Consistency key to frozen custard shops' success". Deseret News . Archived from the original on July 16, 2024. Retrieved July 16, 2024.
  2. ↑ Armstrong, Catherine (July 12, 2018). "The Good Old Fashioned Frozen Custard Shop In Utah That Will Take You Back In Time". OnlyInYourState. Archived from the original on November 27, 2022. Retrieved July 16, 2024.
  3. ↑ Wilde, Whitney Butters (July 14, 2017). "Wasatch Front Ice Cream Tour — third stop: Nielsen's Frozen Custard". Deseret News . Retrieved July 16, 2024.
  4. ↑ "Nielsen's Frozen Custard". Salt Lake City Weekly . Archived from the original on July 16, 2024. Retrieved July 16, 2024.
  5. 1 2 3 "Official website". Archived from the original on July 16, 2024. Retrieved July 15, 2024.
  6. ↑ "Nielsen's Frozen Custard in St. George, Utah". Washington County Historical Society. Archived from the original on December 7, 2022. Retrieved July 16, 2024.
  7. ↑ Oliphant, Aisley (April 5, 2016). "Nielsen's Frozen Custard: Thicker than concrete". Utah Business. Archived from the original on June 4, 2023. Retrieved July 16, 2024.
  8. ↑ Barton, Mary Ann (February 8, 2016). "Nielsen's Frozen Custard Closed; Seeking New Location". Patch . Retrieved July 16, 2024.
  9. ↑ Nelson, Rett (October 17, 2018). "Biz Buzz: Nielsen's Frozen Custard is closing and a new Hawaiian grill is taking over". East Idaho News. Archived from the original on July 16, 2024. Retrieved July 16, 2024.
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