Noel Leeming is a retail electronics chain that specialises in selling a wide range of products, including computers, household appliances, TVs, and audio equipment. With 66 stores, including 20 in Auckland,[4] Noel Leeming offers a larger selection of higher-value electronic goods compared to other chains under The Warehouse Group.[5]
In addition to its retail operations, Noel Leeming operates Tech Solutions, a service that provides support, installation, and learning assistance for technology users. This service caters to both in-store and in-home customers, offering comprehensive electronics and whiteware support.[6]
History
The brand was originally established as "Noel Leeming Television" in 1973, named after its founder.[7] The first Noel Leeming branch opened in Barrington Park Mall in Christchurch.[7][8] Over time, the brand expanded throughout the South Island and opened its first North Island branch in Auckland in 1986. In mid-1992, the brand's founder, Noel Leeming, retired as managing director. The North Island expansion continued rapidly throughout 1993.[7]
In September 1996, Noel Leeming merged with Bond & Bond under the trading group "Pacific Retail Group." At that time, the group operated approximately 90 branches nationwide, consisting of both brands.[7]
In 2004, Gresham Private Equity acquired Pacific Retail Group and renamed it "Noel Leeming Group."[9]
The Warehouse Group purchased Noel Leeming Group from Gresham Private Equity for NZ$65 million, and the acquisition became effective on 10 December 2012.[10] In December 2013, Noel Leeming Group further expanded its services by acquiring Maclean Technology, a team specialising in delivering professional IT services to New Zealand companies.[11]
In 2019, Noel Lemming has declined responsibility to prevent the paedophilic abuse of a 17-year-old staff member working at the Blenheim store by a customer, despite police recommendations to trespass the customer from the store.[12] The customer, Ronald Thompson, was a former carpet salesman who was previously convicted with sex abuse charges,[12] which Noel Leeming declined, saying Thompson, "deserves the right to be able to have a second chance". To date Noel Leeming hasn't admitted fault or compensated their victim.[12][13]
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