Nour Emam

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Nour Emam is an Egyptian technology entrepreneur, doula and reproductive health activist.

Biography

Emam underwent a medically unnecessary C-section when giving birth to her daughter, then suffered from postpartum depression and PTSD, which went undiagnosed for eight months. [1] After this experience, she became an activist for sexual and reproductive health, subjects which are considered taboo in the Middle East and North Africa (MENA). [2] [3] She trained as a doula for five months in Canada and studied managing postpartum depression in Britain. [4]

Emam founded Cairo based [5] fem-tech (female technology) company MotherBeing in January 2020 and works as CEO. It has become one of the leading platforms for sex education in the Arab world. [6] She has also spoken on podcasts such as a 2025 episode of The Egyptian Streets where she discussed misconceptions in sexual health and myth-busting old traditions. [7]

She was named a BBC 100 Women in 2024. [2] [4]

References

  1. ↑ "Mother Being: Breaking taboos around sex education, reproductive health in Egypt - Health - Life & Style". Ahram Online. Retrieved 7 March 2025.
  2. 1 2 "BBC 100 Women 2024: Who is on the list this year? - BBC News". News. Retrieved 7 March 2025.
  3. ↑ "Normalising conversation about Arab women's sexual health led to threats and challenges, Motherbeing co-founder says". Middle East Monitor. 19 March 2023. Retrieved 7 March 2025.
  4. 1 2 "BBC recognizes Nour Emam of Egypt's MotherBeing for empowering women - Health - Life & Style". Ahram Online. Retrieved 7 March 2025.
  5. ↑ Kamel, Deena. "Generation Start-up: Mother Being destigmatises reproductive health to empower women". The National. Retrieved 7 March 2025.
  6. ↑ El-Naggar, Mona; Aridi, Sara (18 November 2021). "Sex Ed, One Instagram Post at a Time". The New York Times. ISSN   0362-4331 . Retrieved 7 March 2025.
  7. ↑ Morsi, Noran (7 March 2021). "Podcast: Nour Emam Revolutionizes Sex-Ed in Egypt". Egyptian Streets. Retrieved 7 March 2025.
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