Ambwene Allen Yessayah, better known by his stage name A.Y., is a Tanzanian bongo flava artist of Makonde heritage. He was born in Mtwara, Mtwara Region, Tanzania. He began his career with the group S.O.G. in 1996. He decided to go solo in 2002. A.Y. is among the first bongo flava artists to commercialize hip hop. He was member of the musical group known as East Coast Army, but now he is no longer part of the group. He is still releasing songs and albums collaborating mostly with a former East Coast Army artist Mwana Fa.
Cecilia Wairimu, better known by her stage name Amani, is a Kenyan singer and songwriter. Her contributions to the Kenyan music industry have earned her several coveted accolades, including the Best Female category at the 2009 MTV Africa Music Awards, Pearl of Africa Music Awards, Kisima Awards, and Chaguo La Teeniez Awards. She released her debut album in 2006.
Kleptomaniax is a rap group from Nairobi, Kenya. The group consists of three members: Roba, Collo and Nyashinski.
Sauti Sol is a Kenyan Afropop band formed in Nairobi in 2005 by vocalists Bien-Aimé Baraza, Willis Chimano and Savara Mudigi. Initially an a cappella group, guitarist Polycarp Otieno joined before they named themselves Sauti Sol.
Naseeb Abdul Juma Issack, professionally known as Diamond Platnumz, is a Tanzanian bongo flava recording artist, dancer, philanthropist and businessman. He is the founder and CEO of WCB Wasafi Record Label, Wasafi Bet and Wasafi Media. Diamond has gained a massive following in East and Central Africa. He became the first Africa-based artist to reach 900 million views on YouTube.
Wilson Abubakar Radido is a Kenyan artist and songwriter from Nairobi. He is the chief executive officer and founder of Saldido International Entertainment.
Ali Saleh Kiba, best known as Ali Kiba or occasionally as King Kiba, is a Tanzanian musician and songwriter. He is one of the most talented musicians in East Africa and mostly considered the King of Bongo Flava music Genre. He is from Kigoma and the owner of Kings Music label. With hit songs such as Mwana, Aje, Chekecha Cheketua, Cinderella, Nakshi Mrembo, Usiniseme, Dushelele, Single Boy with Lady Jaydee, Mapenzi Yana Run Dunia and Macmuga. Ali Kiba is usually regarded as one of the most successful Bongo Flava stars usually associated with close rivalry with Diamond Platnumz.
Wasafi Classic Baby (WCB) is a Tanzania-based record label founded by musician Diamond Platnumz. WCB's commercial roster includes Diamond Platnumz, Mbosso, Zuchu, Lava Lava, Queen Darleen, and D Voice. The label is headquartered at Mbezi Beach, Dar Es Salaam. The label's Vice President is RJ The DJ, who is also Diamond Platnumz's official DJ, while the official producer of the label is Lizer Classic. In 2017, the WCB Wasafi artists released a joint project titled Zilipendwa, and in 2020, they released their second single titled Quarantine. In 2021, WCB Wasafi signed a publishing and distribution deal with Ziiki and Warner Music Group.
Kelvin Peter Wanjohi professionally known as DJ Fita, is a Kenyan DJ, music producer and music journalist from Thika. He is best known for remixing Kenyan pop music into upbeat electronic dance music. DJ Fita is also a member of Fitemba. He was nominated for the VJ of the Year 2015 during the annual Stylus DJ Awards and Alternative DJ of the Year 2022 at Cafe Ngoma Awards.
Odi pop is a Kenyan music style which involves localized hip hop and draws influences from reggae and Dancehall music to build on an African Rhythm base performed in sing-along rap in heavy Kiswahili/Sheng language. There are several sub-genres stemming from this umbrella term including Gengeton, Dabonge, Debe and others. The music is spearheaded by Kenyan youths and most of them are pursuing their careers as music groups opposed to solo careers.
Brian Ouko Omollo, popularly known by his stage name Khaligraph Jones, is a Kenyan rapper known for his hit singles "Mazishi" and "Yego". He released his debut full-length studio album Testimony 1990 in June 2018. Khaligraph Jones has achieved numerous awards during his career. He was nominated for 'Best Male Artist' at the 2018 Afrimma Awards, won 'Best Hip Hop Artist' at the 2020 Afrimma Awards, and was nominated for 'Best International Act' at the 2020 BET Awards.
Juma Mussa Mkambala, known professionally by his stage name Jux, is a Tanzanian artist and songwriter.
Major Nameye Khadija popularly known with his stage name Mejja is a Kenyan Genge artist. He was signed to Calif Records where he released multiple collaborations. His single "Jana Kuliendaje" won him an award at Kenya's Chaguo la Teeniz in 2008
Angela Kariuki well known as Camille Storm, is a Kenyan music executive, journalist, talent developer, publicist, entrepreneur, and curator, pioneering the East African pop culture. She is the founder of Camille & Co., and a music journalist, and pop culture contributor for OkayAfrica, and The Fader. In 2022, Camille joined All Africa Music Awards, as one of its juries for East Africa.
George Barasa is a Kenyan artist, musician, singer, and LGBTQ+ and human rights activist in exile in Canada. Barasa worked as an intern at Centre for Human Rights and as a social media manager at AMSHeR in South Africa. He is currently an undergraduate student at York University for Human Rights and Equity program
Romeo George alias RJ The DJ and Romy Jon(e)s is a Tanzanian DJ, record producer and television actor.
Tanasha Donna Oketch is a Kenyan model, singer, entrepreneur & former radio presenter for NRG radio.
Mwanahawa Abdul Juma better known by her stage name Queen Darleen is a Tanzanian singer signed under WCB Wasafi.
Karungari Mungai, professionally known as Karun, is a Kenyan-based singer, songwriter and producer. Karun debuted in the music industry as a teenager as part of BET-nominated group Camp Mulla. Following the group's split in 2012, Karun returned to the Kenyan music industry after her studies and released a series of singles in 2019 one of which was launched as part of Mr Eazi's Empawa Arica Music Program. She has released several EP albums, singles and collaborations since.
