 | |
| Founded | 2003 |
|---|---|
| Founder | Anton Titov |
| Headquarters | Novosibirsk, Russia |
Key people | Anton Titov |
| Products | shoes |
| Website | obuvrus |
OR Group (Obuv Rossii) is a Russian shoe company founded in Novosibirsk in 2003 by Anton Titov. [1]
| | |
| Founded | 2003 |
|---|---|
| Founder | Anton Titov |
| Headquarters | Novosibirsk, Russia |
Key people | Anton Titov |
| Products | shoes |
| Website | obuvrus |
OR Group (Obuv Rossii) is a Russian shoe company founded in Novosibirsk in 2003 by Anton Titov. [1]
The company was founded in 2003 in Novosibirsk. [2]
In March 2007, a project was launched in several Novosibirsk stores of the company: customers could take an interest-free loan for 3–5 months to buy shoes, but the purchase had to be more than 3000 rubles, and as a result, sales in the shops grew by 15% in three months. [3]
In 2010, the firm has signed a one-year advertising contract with singer Valeriya. [4]
In 2015, Obuv Rossii bought the S-TEP, a Novosibirsk shoe company, which owned a shoe factory in Berdsk. [5] [6]
In November 2020, the company decided to change the name Obuv Rossii to OR Group; it also decided to go beyond the fashion segment and become a universal retailer developing a trading platform and online marketplace under the brand name Prodayom. [7]
The company's stores operate under the brands Westfalika, Peshekhod, Rossita, Emilia Estra and Lisette. The OR Group also develops footwear and clothing brands for an active lifestyle: S-TEP, all.go and Snow Guard. The number of stores is 851, 175 of which are franchised. [7]
The company owns two shoe factories in Novosibirsk and Berdsk. It also planned to build a shoe factory in Linyovo, Novosibirsk Oblast, but refused to build it due to problems associated with the coronavirus pandemic. [7] [8]
The company's headquarters is located in Kalininsky District at Bohdan Khmelnitsky Street 56. The OR Group occupies a 6-storey building that previously belonged to the Belon coal mining company. [10]
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