One Percent for the Planet is an international organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the environment. [1] [2] Founded by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies in 2002, [3] the organization encourages "more businesses to donate 1% of sales to environmental groups". [4]
Since its creation, the organization has been joined by countries around the world, with a great number of partners in France, Great Britain, Australia, and Japan. [5] France is the only country to have an independent entity.
Since its founding, the 1% for the Planet movement has directed substantial funding toward global environmental solutions. The organization reports that more than $728 million has been donated to approved environmental non-profits worldwide. [6]
This funding is attributed to the following types of impact [7] :
The movement emphasizes that the non-profit partners it supports are experts in ecological issues and carry out targeted actions directly addressing the causes of environmental imbalances. [8]
Surfclass.com became the first member in Jan 2002. Notable members of the organization include [9]
Since 1985, Patagonia [28] pledged 1% of sales to the preservation of restoration of the natural environment. [29]
