Greenwashing, also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility to the public.
The Land Institute is an American nonprofit research, education, and policy organization dedicated to sustainable agriculture, based in Salina, Kansas. Their goal is to develop an agricultural system based on perennial crops that "has the ecological stability of the prairie and a grain yield comparable to that from annual crops".
Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, perfume, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.
Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.
Ten Thousand Villages is a nonprofit fair trade organization that markets handcrafted products made by artisans from more than 120 artisan groups in more than 35 countries.
Yvon Chouinard is an American rock climber, environmentalist, and businessman. His company, Patagonia, sells outdoor products, outerwear, and food. He was named one of the 100 most influential people in the world by Time magazine in 2023.
Omron Corporation, styled as OMRON, is a Japanese electronics company based in Kyoto, Japan. Omron was established by Kazuma Tateisi (立石一真) in 1933 and incorporated in 1948.
A sustainable business, or a green business, is an enterprise with a minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy. This business attempts to meet the triple bottom line. They cluster under different groupings, and the whole is sometimes referred to as "green capitalism." Often, sustainable businesses have progressive environmental and human rights policies. In general, a business is described as green if it matches the following four criteria:
- It incorporates principles of sustainability into each of its business decisions.
- It supplies environmentally friendly products or services that replace demand for nongreen products and/or services.
- It is greener than traditional competition.
- It has made an enduring commitment to environmental principles in its business operations.
Business action on climate change is a topic which since 2000 includes a range of activities relating to climate change, and to influencing political decisions on climate change-related regulation, such as the Kyoto Protocol. Major multinationals have played and to some extent continue to play a significant role in the politics of climate change, especially in the United States, through lobbying of government and funding of climate change deniers. Business also plays a key role in the mitigation of climate change, through decisions to invest in researching and implementing new energy technologies and energy efficiency measures.
Conservation International (CI) is an American nonprofit environmental organization headquartered in Crystal City, Virginia, in Arlington County, Virginia.
Sustainable tourism is a concept that covers the complete tourism experience, including concern for economic, social, and environmental issues as well as attention to improving tourists' experiences and addressing the needs of host communities. Sustainable tourism should embrace concerns for environmental protection, social equity, and the quality of life, cultural diversity, and a dynamic, viable economy delivering jobs and prosperity for all. It has its roots in sustainable development and there can be some confusion as to what "sustainable tourism" means. There is now broad consensus that tourism should be sustainable. In fact, all forms of tourism have the potential to be sustainable if planned, developed and managed properly. Tourist development organizations are promoting sustainable tourism practices in order to mitigate negative effects caused by the growing impact of tourism, for example its environmental impacts.
Société Bic S.A., commonly called Bic and stylized as BiC, is a French manufacturing corporation based in Clichy, Hauts-de-Seine. It was founded in 1945 by French aristocrat Marcel Bich and produces specifically disposable items; namely stationery, lighters, and shaving razors.
Patagonia, Inc. is an American retailer of outdoor recreation clothing, equipment, and food. It was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Patagonia operates stores in more than 10 countries globally, as well as factories in 16 countries.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task. Other similar terms used are environmental marketing and ecological marketing.
Bic Camera, Inc. is a consumer electronics retailer chain in Japan. Currently, it has 45 stores in 17 prefectures. Bic Camera has a 50% ownership of former rival store Kojima with 143 stores and full ownership of computer store chain Sofmap with 24 stores.
The Higg Index is an apparel and footwear industry self-assessment standard to rate environmental and social sustainability throughout the supply chain. The Sustainable Apparel Coalition (SAC) launched it in 2012 and owns and develops the suite of tools. The nonprofit consists of more than 300 fashion brands, retailers, manufacturers, academic institutions, affiliates, NGOs and governments. While initially formed to create standardized sustainability metrics, the SAC has since sharpened its focus to driving pre-competitive, collective action across three foundational pillars: "Combat Climate Change", "Decent Work for All", and a "Nature-Positive Future". This is outlined in its "Evolution for Impact" strategic plan, revised in 2023.
In business, a B Corporation is a for-profit corporation certified for its social impact by B Lab, a global non-profit organization. To be granted and to maintain certification, companies must receive a minimum score of 80 from an assessment of its social and environmental performance, integrate B Corp commitments to stakeholders into company governing documents, and pay an annual fee based on annual sales. Companies must re-certify every three years to retain B Corporation status.
Globalization of supply chains and pressure to lower production costs have negatively impacted environments and communities around the world, especially in developing nations where production of high demand goods is increasingly taking place. Since the 1990s, awareness of these negative impacts has grown, leading stakeholders to push companies to take responsibility and actively work to improve the sustainability of their supply chains. It has come to be understood that a company is only as sustainable as the start of its supply chain, bringing about the need for sustainable sourcing. Sustainable sourcing refers to the inclusion of social, environmental, and economic criteria in the sourcing process.
Cascale, formerly the Sustainable Apparel Coalition (SAC), is a global, non-profit alliance in apparel and consumer goods. Cascale owns and develops the Higg Index.
The Net Zero Conference is one of the largest annual conferences in the world dedicated to net zero design. The conference provides tools and knowledge about ways for buildings, products, and corporate operations to transition to net zero, such as moving away from fossil fuel use.
