Yvon Chouinard | |
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![]() Chouinard in 1975 | |
Born | Lewiston, Maine, U.S. | November 9, 1938
Occupation(s) | Rock climber, equipment manufacturer |
Known for | Founder of Chouinard Equipment Ltd. and Patagonia |
Spouse | Malinda Pennoyer (m. 1971) |
Children | 2 |
Yvon Chouinard (born November 9, 1938) [1] is an American rock climber, environmentalist, and businessman. His company, Patagonia, sells outdoor products, outerwear, and food. He was named one of the 100 most influential people in the world by Time magazine in 2023. [2]
Chouinard's father was a French Canadian handyman, mechanic, and plumber. In 1947, Yvon and his family moved from Lewiston, Maine to Southern California. They were Catholic. [3]
His early climbing partners included Royal Robbins and Tom Frost. [4] A Sierra Club member, in his youth he founded the Southern California Falconry Club, and it was his investigations of falcon aeries that led him to rock climbing. [4] To save money and to make adaptations for the way he was climbing, he decided to make his own climbing tools by teaching himself blacksmithing, and eventually started a business. [5]
Chouinard was one of the leading climbers of the "Golden Age of Yosemite Climbing." He was one of the protagonists of the film made about this era: Valley Uprising (2014). He participated in the first ascent of the North America Wall in 1964 (with Royal Robbins, Tom Frost, and Chuck Pratt), using no fixed ropes. The next year, his and TM Herbert's ascent of the Muir Wall on El Capitan improved the style of previous first ascents. [6] Chouinard became the most articulate advocate of the importance of style, the basis of modern rock climbing.
In 1961, he visited Western Canada with Fred Beckey, and made several important first ascents, including the North Face of Mount Edith Cavell (Rockies), the Beckey-Chouinard Route on South Howser Tower in the Bugaboos (Purcell Mountains), and the North Face of Mount Sir Donald (Selkirk Mountains). These climbs opened his eyes to the idea of applying Yosemite big-wall climbing techniques to mountain climbing, and his advocacy was important to modern, high-grade alpinism. Also in 1961, he visited Shawangunk Ridge for the first time, freeclimbing the first pitch of Matinee (the hardest free climb done at Shawangunk Ridge at the time); and introducing chrome-molybdenum steel pitons to the area, which revolutionized climbing protection. In 1968, he climbed Cerro Fitzroy in Patagonia by a new route (The Californian Route, 3rd overall ascent of the mountain) with Dick Dorworth, Chris Jones, Lito Tejada-Flores, and Douglas Tompkins. [7]
Chouinard has also traveled and climbed in the European Alps and in Pakistan.
In 1957, he bought a second-hand coal-fired forge, and started making hardened steel pitons for use in Yosemite Valley. Between time spent surfing and climbing, he sold pitons out of the back of his car to support himself. The improved pitons were a big factor in the birth of big-wall climbing from 1957 to 1960 in Yosemite. The success of his pitons caused him to found Chouinard Equipment, Ltd. [8]
In the late 1960s, Chouinard and business partner Tom Frost began studying ice climbing equipment, and re-invented the basic tools (crampons and ice axes) to perform on steeper ice. These new tools and his book Climbing Ice (1978) started the modern sport of ice climbing.[ citation needed ]
Around 1970, he became aware that the use of steel pitons made by his company was causing significant damage to the cracks of Yosemite. These pitons composed 70 percent of his income. [9] In 1971 and 1972, Chouinard and Frost introduced new aluminum chockstones, called Hexentrics and Stoppers, along with the less successful steel Crack-n-Ups, and committed the company to the advocacy of the new tools and a new style of climbing called "clean climbing." This concept revolutionized rock climbing and led to further success of the company, despite cannibalizing the sales of pitons, formerly his most important product.
They applied for a U.S. patent on Hexentrics in 1974, and it was granted on April 6, 1976. [10] These are still manufactured by Black Diamond Equipment.
In the latter 1960s, Chouinard attempted a number of significant technological and technique changes to ice climbing after trips to the Alps in Europe and Sierra Nevada ice gullies in autumn. He removed the flex from crampons, making them more rigid for front-pointing. He drew the taper of a rock hammer into a point for better ice purchase. He increased the cross section of ice screws while also using lighter materials. He experimented with pick and blade issues with ice axes. Prior to this, much of ice climbing was seen as mere step cutting. He attempted to replace hand ice picks (climbing type) with a small ice axe head called a Climaxe.
In 1989, Chouinard Equipment, Ltd. filed for bankruptcy protection in order to protect it from liability lawsuits. The hard assets of Chouinard Equipment, Ltd. were acquired by its employees through the Chapter 11 process, and the company was reestablished as Black Diamond Equipment, Ltd. [9]
Chouinard is most known for founding the clothing and gear company Patagonia. Chouinard started to sell clothes by chance as a way to support his moderately profitable equipment business. [11] In 1970 on a trip to Scotland, he purchased some rugby shirts and sold them with great success. [12] From this small start, the Patagonia company developed a wide selection of rugged technical clothing. According to Chouinard, the intent of Patagonia is to make clothes for people under the rugged, southern Andes/Cape Horn conditions of places like Patagonia. [13]
Recognizing that the financial success of the company provided the opportunity to also achieve personal goals, Chouinard committed the company to being an outstanding place to work, and to be an important resource for environmental activism. In 1984, Patagonia opened an on-site cafeteria offering "healthy, mostly vegetarian food," and started providing on-site child care. [14] In 1986, Chouinard committed the company to "tithing" for environmental activism, committing one percent of sales or ten percent of profits, whichever is the greater. The commitment included paying employees working on local environmental projects so they could commit their efforts full-time.
In the early 1990s, an environmental audit of Patagonia revealed the surprising result (at the time), that corporate cotton, although it was a natural material, had a heavy environmental footprint. In 1996, Chouinard committed the company to using all organic cotton. [15]
In 2002, Yvon Chouinard founded 1% for the Planet and Patagonia became the first business to commit 1% of annual sales to the environment. [16]
In 2014, Patagonia supported the advocacy documentary film DamNation , which is about changing attitudes in America towards its dams. Chouinard was the executive producer of the film, and he was also featured in the film commenting about dams.
In 2018, in acknowledgment that sustainability and responsible practices are core to Patagonia, Yvon Chouinard was recognized with the Sierra Club's top award, the John Muir Award. [17]
In 2022, Chouinard announced that he was donating ownership in Patagonia to a trust to ensure profits are used for addressing climate change. [18] [19] Chouinard's family retains control of the company's voting stock through the Patagonia Purpose Trust. [20] [21]
In 1971, Chouinard met and married his wife, Malinda Pennoyer, who was an art and home economics student at California State University, Fresno. [22] [23] They have a son (Fletcher) and a daughter (Claire), both of whom work for Patagonia. [24]
In 2021, Yvon Chouinard received an honorary degree from Bates College. [25]
Half Dome is a quartz monzonite batholith at the eastern end of Yosemite Valley in Yosemite National Park, California. It is a well-known rock formation in the park, named for its distinct shape. One side is a sheer face while the other three sides are smooth and round, making it appear like a dome cut in half. It stands at nearly 8,800 feet above sea level and is composed of quartz monzonite, an igneous rock that solidified several thousand feet within the Earth. At its core are the remains of a magma chamber that cooled slowly and crystallized beneath the Earth's surface. The solidified magma chamber was then exposed and cut in half by erosion, therefore leading to the geographic name Half Dome.
Friedrich Wolfgang Beckey, known as Fred Beckey, was an American rock climber, mountaineer and book author, who in seven decades of climbing achieved hundreds of first ascents of some of the tallest peaks and most important routes throughout Alaska, the Canadian Rockies and the Pacific Northwest. Among the Fifty Classic Climbs of North America, seven were established by Beckey, often climbing with some of the best known climbers of each generation.
Mount Edith Cavell is a mountain in the Athabasca River and Astoria River valleys of Jasper National Park, and the most prominent peak entirely within Alberta.
El Capitan is a vertical rock formation in Yosemite National Park, on the north side of Yosemite Valley, near its western end. The granite monolith is about 3,000 feet (914 m) from base to summit along its tallest face and is a world-famous location for big wall climbing, including the disciplines of aid climbing, free climbing, and more recently for free solo climbing.
Black Diamond Equipment is a manufacturer of equipment for climbing, skiing, and mountain sports, based in Utah, United States. The company also has a global office in Innsbruck, Austria. The company is owned by Clarus Corporation, which also owns Pieps and ClimbOn! Skincare.
Aid climbing is a form of rock climbing that uses mechanical devices and equipment, such as aiders, for upward momentum. Aid climbing is contrasted with free climbing, which only uses mechanical equipment for protection, but not to assist in upward momentum. Aid climbing can involve hammering in permanent pitons and bolts, into which the aiders are clipped, but there is also 'clean aid climbing' which avoids any hammering, and only uses removable placements.
Clean climbing is rock climbing techniques and equipment which climbers use in order to avoid damage to the rock. These techniques date at least in part from the 1920s and earlier in England, but the term itself may have emerged in about 1970 during the widespread and rapid adoption in the United States and Canada of nuts, and the very similar but often larger hexes, in preference to pitons, which damage rock and are more difficult and time-consuming to install. Pitons were thus eliminated in North America as a primary means of climbing protection in a period of less than three years.
A piton in big wall climbing and in aid climbing is a metal spike that is driven into a crack or seam in the climbing surface using a climbing hammer, and which acts as an anchor for protecting the climber from falling or to assist progress in aid climbing. Pitons are equipped with an eye hole or a ring to which a carabiner is attached; the carabiner can then be directly or indirectly connected to a climbing rope.
Steve Roper is a noted climber and historian of the Sierra Nevada in the United States. He along with Allen Steck are the founding editors of the Sierra Club journal Ascent.
Royal Robbins was one of the pioneers of American rock climbing. After learning to climb at Tahquitz Rock, he went on to make first ascents of many big wall routes in Yosemite. As an early proponent of boltless, pitonless clean climbing, he, along with Yvon Chouinard, was instrumental in changing the climbing culture of the late 1960s and early 1970s by encouraging the use and preservation of the natural features of the rock. He went on to become a well-known kayaker.
John Salathé was a Swiss-born American pioneering rock climber, blacksmith, and the inventor of the modern steel piton. In his later years he promoted Christian spiritualism and vegetarianism.
Bob Kamps was an American rock climber whose climbing career spanned five decades. Born in Wisconsin, he began climbing in California in 1955, and was a member of that cadre of Yosemite pioneers who first ascended many of its great walls in the 1950s and 1960s. He was particularly adept on steep rock faces, and was among the first to shift attention from aid climbing to free climbing. Over the years he made more than 3,100 climbs. Many were first ascents or first free ascents.
In the history of rock climbing, the three main sub-disciplines – bouldering, single-pitch climbing, and big wall climbing – can trace their origins to late 19th-century Europe. Bouldering started in Fontainebleau, and was advanced by Pierre Allain in the 1930s, and John Gill in the 1950s. Big wall climbing started in the Dolomites, and was spread across the Alps in the 1930s by climbers such as Emilio Comici and Riccardo Cassin, and in the 1950s by Walter Bonatti, before reaching Yosemite where it was led in the 1950s to 1970s by climbers such as Royal Robbins. Single-pitch climbing started pre-1900 in both the Lake District and in Saxony, and by the late-1970s had spread widely with climbers such as Ron Fawcett (Britain), Bernd Arnold (Germany), Patrick Berhault (France), Ron Kauk and John Bachar (USA).
Thomas John Higgins was an American rock climber with many first and first free ascents primarily in the western United States. He was noted for pushing standards using a purist, free climbing style.
The Salathé Wall is one of the original big wall climbing routes up El Capitan, a 3,000-foot (900 m) high granite monolith in Yosemite National Park. The Salathé Wall was named by Yvon Chouinard in honor of John Salathé, a pioneer of rock climbing in Yosemite. The route is recognized in the historic climbing text Fifty Classic Climbs of North America and is considered a classic around the world.
Allen Parker Steck was an American mountaineer and rock climber.
Thomas "Tom" M. Frost was an American rock climber known for big wall climbing first ascents in Yosemite Valley. He was also a photographer and climbing equipment manufacturer. Frost was born in Hollywood, California, and died in Oakdale, California.
Charles Marshall Pratt was an American rock climber known for big wall climbing first ascents in Yosemite Valley. He was also a long-time climbing instructor and mountain guide with Exum Mountain Guides in the Grand Tetons.
Jerry Gallwas is an American rock climber active in the 1950s during the dawn of the Golden Age of Yosemite Rock Climbing. He achieved a number of pioneering first ascents including sandstone spires in the American Southwest, and the first ascent of the Northwest Face of Half Dome with Royal Robbins and Mike Sherrick in 1957. Gallwas made his own heat-treated chrome-molybdenum steel alloy pitons, which contributed to the success of the climb.
Chris Jones was a British–American rock climber, photographer, climbing historian, author, and alpinist. He is known for establishing difficult and influential alpine style climbing routes from 1965–1980 in the Andes and the Canadian Rockies. He was the author of Climbing in North America, one of the earliest books on the history of climbing in North America from the 1800s to the 1970s. He was a co-author and contributed photos to the book, Climbing Fitz Roy, 1968 Reflections on the Lost Photos of the Third Ascent which documented a 1968 expedition to Patagonia by Jones, Chouinard, Tompkins, and Dorworth. The photos included in the book were thought to have been lost in a 1996 wildfire that destroyed Jones's California home but copies were later found by Dorworth.
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