See also
Look up ostension in Wiktionary, the free dictionary.
Ostension is the act of showing or demonstrating something.
In communication theory and especially in relevance theory, ostensive behaviour or ostension is a behaviour that signals the intention to communicate something. This can be a gesture such as pointing, or shifting position to draw an addressee's attention to something. [1]
Verbal communication (the act of speaking or writing something) is also ostensive behaviour, as it draws the addressee's attention to the fact that the communicator intends to convey some information. This is called the communicative intention. By contrast, the informative intention is the intention to convey said information, i.e. the actual content of the message. [1]
The term ostension is also used by those who study folklore and urban legends to indicate real-life happenings that parallel the events told in pre-existing and well-established legends and lore. Semiotician Umberto Eco was the first to use the term to describe the way in which people communicate messages through miming actions, as by holding up a pack of cigarettes to say, "Would you like one?" [2] The concept was applied to contemporary legends by folklorists Linda Dégh and Andrew Vázsonyi, who argued that the most direct form of ostension involved committing an actual crime mentioned in a well-known urban legend, such as microwaving someone's pet animal or placing poison in a child's Halloween candy. While such events are rare, the authors stressed that folklorists must recognize "that fact can become narrative and narrative can become fact." [3] : 29
Dégh and Vázsonyi, followed by other analysts, argued that there were two other forms of ostension that did not necessarily involve literal acting out of legends.
Quasi-ostension involves interpretation of ambiguous events in terms of a legend, as when a murder is first believed to have been a "cult" sacrifice or "gang" murder when in fact the perpetrator had other motives. Many local media panics are based in this form of ostension. [4]
Pseudo-ostension involves legend-like events intentionally acted out by persons aware of the original narrative. For example, in 1991, Ebony published a letter written by "C.J." a Dallas-area woman who said she was HIV-positive, but intentionally having sex with as many men as possible. Soon after, a local radio talk-show broadcast a phone call from a woman who said she was the real "C.J." "I blame it on men, period," she said to the talk-show host. "I'm doing it to all the men because it was a man that gave it to me." After a huge spike in males seeking HIV screening in the Dallas-Fort-Worth area, both the author of the letter and the talk-show caller were identified as hoaxers intending to raise consciousness of the disease. [5]
Ostension has become an important concept for folklorists studying the ways in which folklore affects everyday people's real lives, ranging from supernatural rituals such as legend tripping to the complex ways in which awareness of AIDS has affected people's sexual habits. [6] Folklorist John McDowell, in an article preceding Dégh and Vázsonyi by a year, explored the relationship between iconicity—representation—and ostension—presentation—in mythic narrative, finding in episodes of ostention a virtual encounter with the experiential substrate, an experience that he termed "narrative epiphany". [7]
Semiotics is the systematic study of sign processes (semiosis) and meaning-making. Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign's interpreter. The meaning can be intentional, such as a word uttered with a specific meaning; or unintentional, such as a symptom being a sign of a particular medical condition. Signs can also communicate feelings and may communicate internally or through any of the senses: visual, auditory, tactile, olfactory, or gustatory (taste). Contemporary semiotics is a branch of science that studies meaning-making and various types of knowledge.
Umberto Eco was an Italian medievalist, philosopher, semiotician, novelist, cultural critic, and political and social commentator. In English, he is best known for his popular 1980 novel The Name of the Rose, a historical mystery combining semiotics in fiction with biblical analysis, medieval studies and literary theory, as well as Foucault's Pendulum, his 1988 novel which touches on similar themes.
A legend is a genre of folklore that consists of a narrative featuring human actions, believed or perceived to have taken place in human history. Narratives in this genre may demonstrate human values, and possess certain qualities that give the tale verisimilitude. Legend, for its active and passive participants, may include miracles. Legends may be transformed over time to keep them fresh and vital.
Word of mouth, also called viva voce, is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in.
Herbert Paul Grice, usually publishing under the name H. P. Grice, H. Paul Grice, or Paul Grice, was a British philosopher of language who created the theory of implicature and the cooperative principle, which became foundational concepts in the linguistic field of pragmatics. His work on meaning has also influenced the philosophical study of semantics.
In pragmatics, a subdiscipline of linguistics, an implicature is something the speaker suggests or implies with an utterance, even though it is not literally expressed. Implicatures can aid in communicating more efficiently than by explicitly saying everything we want to communicate. The philosopher H. P. Grice coined the term in 1975. Grice distinguished conversational implicatures, which arise because speakers are expected to respect general rules of conversation, and conventional ones, which are tied to certain words such as "but" or "therefore". Take for example the following exchange:
Legend tripping is a name bestowed by folklorists and anthropologists on an adolescent practice in which a usually furtive nocturnal pilgrimage is made to a site which is alleged to have been the scene of some tragic, horrific, and possibly supernatural event or haunting. The practice mostly involves the visiting of sites endemic to locations identified in local urban legends. Legend tripping has been documented most thoroughly to date in the United States.
Relevance is the concept of one topic being connected to another topic in a way that makes it useful to consider the second topic when considering the first. The concept of relevance is studied in many different fields, including cognitive sciences, logic, and library and information science. Most fundamentally, however, it is studied in epistemology. Different theories of knowledge have different implications for what is considered relevant and these fundamental views have implications for all other fields as well.
Thomas Albert Sebeok was a Hungarian-born American polymath, semiotician, and linguist. As one of the founders of the biosemiotics field, he studied non-human and cross-species signaling and communication. He is also known for his work in the development of long-time nuclear waste warning messages, in which he worked with the Human Interference Task Force to create methods for keeping the inhabitants of Earth away from buried nuclear waste that will still be hazardous 10,000 or more years in the future.
In social science generally and linguistics specifically, the cooperative principle describes how people achieve effective conversational communication in common social situations—that is, how listeners and speakers act cooperatively and mutually accept one another to be understood in a particular way.
In semiotics, the commutation test is used to analyze a signifying system. The test identifies signifiers as well as their signifieds, value and significance.
Decoding, in semiotics, is the process of interpreting a message sent by an addresser (sender) to an addressee (receiver). The complementary process – creating a message for transmission to an addressee – is called encoding.
Relevance theory is a framework for understanding the interpretation of utterances. It was first proposed by Dan Sperber and Deirdre Wilson, and is used within cognitive linguistics and pragmatics. The theory was originally inspired by the work of Paul Grice and developed out of his ideas, but has since become a pragmatic framework in its own right. The seminal book, Relevance, was first published in 1986 and revised in 1995.
Traditional stories, or stories about traditions, differ from both fiction and nonfiction in that the importance of transmitting the story's worldview is generally understood to transcend an immediate need to establish its categorization as imaginary or factual. In the academic circles of literature, religion, history, and anthropology, categories of traditional story are important terminology to identify and interpret stories more precisely. Some stories belong in multiple categories and some stories do not fit into any category.
Visual semiotics is a sub-domain of semiotics that analyses the way visual images communicate a message.
Explicature is a technical term in pragmatics, the branch of linguistics that concerns the meaning given to an utterance by its context. The explicatures of a sentence are what is explicitly said, often supplemented with contextual information. They contrast with implicatures, the information that the speaker conveys without actually stating it.
The following outline is provided as an overview of and topical guide to semiotics:
Personal narrative (PN) is a prose narrative relating personal experience usually told in first person; its content is nontraditional. "Personal" refers to a story from one's life or experiences. "Nontraditional" refers to literature that does not fit the typical criteria of a narrative.
Film semiotics is the study of sign process (semiosis), or any form of activity, conduct, or any process that involves signs, including the production of meaning, as these signs pertain to moving pictures. Film semiotics is used for the interpretation of many art forms, often including abstract art.
Linda Dégh was a folklorist and professor of Folklore & Ethnomusicology at Indiana University, USA.