Outbox (company)

Last updated
Outbox Technology
Company type Privately held company
Industry Software
Founded2005 (2005)
FounderJean-Francoys Brousseau
Headquarters,
Area served
Worldwide
Key people
Jean-Francoys Brousseau and Fred D. Rosen
ProductsWaiting Room
ServicesTicketing systems for events
Website www.outbox.com

Outbox is a Canadian company providing an electronic ticketing system. The company was founded in 2005 and based in Montreal. [1] It would go on to create Outbox AXS together with Anschutz Entertainment Group (AEG) as a rival to Ticketmaster.

Outbox sold its share of the business to AEG which became AXS and that was later merged with Veritix. Outbox itself continued to sell ticketing systems to third party event providers.

It offered a white label system to sell tickets directly to customers, allowing live entertainment venues to control their inventory, pricing, and consumer data without third party involvement. Cirque du Soleil, a client, also became a shareholder. [2]

History

Outbox Enterprises was born from Outbox Technology, founded in 2005 by Jean-Francoys Brousseau. [3]

In 2011, Outbox and Anschutz Entertainment Group (AEG) created AXS, a competitor to Ticketmaster. [4]

The former Ticketmaster CEO Frederic D. Rosen became the CEO of Outbox Enterprises. [5] After a year, Fred Rosen had to step down, which suggests a sign of internal troubles at Outbox. [6]

In 2015, it changed its name to Outbox AXS, indicating a clash of visions between Outbox and AEG. [7] In 2019, Outbox sold its stake in AXS to AEG. [8]

In 2015, Outbox AXS also merged with the paperless ticketing system Veritix. [9]

In 2020, the Cirque du Soleil, a major shareholder of Outbox, went bankrupt.

References

  1. Morris, Chris (2010-10-11). "Ticketmaster exec to head Outbox". Variety. Retrieved 2023-02-22.
  2. "A second chance at the ticket promotion business is a global success". financialpost.
  3. "A second chance at the ticket promotion business is a global success". financialpost.
  4. Sisario, Ben (2011-08-23). "Ticketmaster Competitor to Unveil a Web Site". The New York Times. ISSN   0362-4331 . Retrieved 2023-02-22.
  5. Smith, Ethan. "Ticketmaster Ex-CEO to Lead a New Rival". WSJ. Retrieved 2023-02-22.
  6. Waxman, Sharon (2012-03-07). "Fred Rosen Out as CEO of Outbox, Concert Ticketing Start-Up (Exclusive)" . Retrieved 2023-02-22.
  7. "AEG's event ticket-selling service Outbox AXS is merging with Veritix". Los Angeles Times. 2015-06-11. Retrieved 2023-02-22.
  8. "AEG Confirms Buyout of Partners for Full Ownership of AXS". September 20, 2019.
  9. "AEG's event ticket-selling service Outbox AXS is merging with Veritix". Los Angeles Times. 2015-06-11. Retrieved 2023-02-22.