Industry | food |
---|---|
Founded | 1940 |
Headquarters | Lyon, France |
Revenue | €578 million (2019) |
€48 million (2019) | |
Number of employees | 745 |
Website | http://www.groupe-panzani.com/ |
Panzani is a French brand of pasta. Since 2005, it has been a subsidiary of Ebro Foods. [1]
The brand was started by Jean Panzani in Parthenay in 1950. [1] In the 1950s, he sold pasta in cellophane whereas other companies used cardboard. [1] From 1960 to 1964, it merged with La Lune and Régia Scaramelli. [1] It was in the 1960s that it became the market leader in pasta wholesalers in France. In 1964, Roland Barthes analysed a commercial by Panzani in his essay entitled 'The Rhetoric of the Image', suggesting Panzani was trying to come across as Italian. [2] [3] [4] [5]
In 1973, it was bought by Groupe Danone. [1] Its TV commercials featured André Aubert as Don Patillo, a namesake for Don Camillo, made famous by Fernandel. [1]
In 1997, it was bought by Paribas Affaires Industrielles. [1] In 2002, it bought Lustucru, another French brand of pasta. [1]
In April 2005, it was bought by Ebro Foods. [1]
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