Panzani

Last updated
Panzani
Industryfood
Founded1940
Headquarters Lyon, France
Revenue€578 million (2019)
€48 million (2019)
Number of employees
745
Website http://www.groupe-panzani.com/
Pates pas fraiches.jpg

Panzani is a French brand of pasta. Since 2005, it has been a subsidiary of Ebro Foods. [1]

Overview

The brand was started by Jean Panzani in Parthenay in 1950. [1] In the 1950s, he sold pasta in cellophane whereas other companies used cardboard. [1] From 1960 to 1964, it merged with La Lune and Régia Scaramelli. [1] It was in the 1960s that it became the market leader in pasta wholesalers in France. In 1964, Roland Barthes analysed a commercial by Panzani in his essay entitled 'The Rhetoric of the Image', suggesting Panzani was trying to come across as Italian. [2] [3] [4] [5]

In 1973, it was bought by Groupe Danone. [1] Its TV commercials featured André Aubert as Don Patillo, a namesake for Don Camillo, made famous by Fernandel. [1]

In 1997, it was bought by Paribas Affaires Industrielles. [1] In 2002, it bought Lustucru, another French brand of pasta. [1]

In April 2005, it was bought by Ebro Foods. [1]

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References

  1. 1 2 3 4 5 6 7 8 9 "Official website, History". Archived from the original on 2012-11-22. Retrieved 2012-11-14.
  2. James Gordon Bennett, Design Fundamentals for New Media, Cengage Learning, 16 Feb 2012, p. 261
  3. Rena Sanderson, Hemingway's Italy: New Perspectives, Louisiana State University Press, 2006, p. 42
  4. Stephen Bull, Photography, Taylor & Francis, 3 Feb 2010, p. 40
  5. Terry Harpold, Ex-Foliations: Reading Machines and the Upgrade Path, University of Minnesota Press, 2009, p. 144