 | This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these template messages) (Learn how and when to remove this template message)
|
Parasite hosting, in computing, is the process of hosting a website on someone else's server without their consent, generally for the purpose of search engine benefit. [1]
Search engines such as Google rank search results based on the relevance to the search query and other websites linking to it. Google PageRank has not been updated since 5 December 2013, [2] however, Page Rank is still being used in the Google Algorithm as John Mueller has confirmed this on 02/06/2015 in a Webmaster Hangout. [3] What still affects the ranking is Page and Domain Authority. Evil-minded people take advantage of this, by gaining illegally access to their victims webhost and adding a sub-domain or a sub-page. Those sub-pages are providing content which is mostly complete different compared to the root [4] domain. The sub-page contains outbound links and benefits of the roots domains/page authority, leading to a high ranking on search engines. This method became very popular in 2007, but is still being abused today. [5] In contrast to website defacement parasite hosting´s main goal is profit, either through sales or other kind of advertising.
Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
In digital marketing and online advertising, spamdexing is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system.
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other site in the group. In graph theoretic terms, a link farm is a clique. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a web search engine. Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing.
The terms Google bombing and Googlewashing refer to the practice of causing a website to rank highly in web search engine results for irrelevant, unrelated or off-topic search terms by linking heavily. In contrast, search engine optimization (SEO) is the practice of improving the search engine listings of web pages for relevant search terms.
Googlebot is the web crawler software used by Google, which collects documents from the web to build a searchable index for the Google Search engine. This name is actually used to refer to two different types of web crawlers: a desktop crawler and a mobile crawler.
A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory.
The anchor text, link label or link text is the visible, clickable text in an HTML hyperlink. The term "anchor" was used in older versions of the HTML specification for what is currently referred to as the "a element". The HTML specification does not have a specific term for anchor text, but refers to it as "text that the a element wraps around". In XML terms, the anchor text is the content of the element, provided that the content is text.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
The Sandbox effect is a name given to an observation of the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about since 2004 but not confirmed, with several statements to the contrary.
A SEO contest is a prize-awarding activity which challenges search engine optimization (SEO) practitioners to achieve high ranking under major search engines such as Google, Yahoo, and MSN using certain keyword(s). This type of contest is controversial because it often leads to massive amounts of link spamming as participants try to boost the rankings of their pages by any means available.
nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that the hyperlink should not influence the ranking of the link's target in the search engine's index. It is intended to reduce the effectiveness of certain types of internet advertising because their search algorithm depends heavily on the number of links to a website when determining which websites should be listed in what order in their search results for any given term.
Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites.
In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly, link building is the process of establishing relevant hyperlinks to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.
PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. According to Google:
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
Google Panda is a major change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", in particular "content farms", and return higher-quality sites near the top of the search results.
Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. According to Google's John Mueller, Google has announced all updates to the Penguin filter to the public.
Google Search, offered by Google, is the most widely used search engine on the World Wide Web as of 2014, with over three billion searches a day. This page covers key events in the history of Google's search service.
The domain authority of a website describes its relevance for a specific subject area or industry. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms. The relevance of domain authority on website-listing in the SERPs of search engines led to the birth of a whole industry of Black Hat SEO providers, trying to feign an increased level of domain authority. The ranking by major search engines, e.g., Google’s PageRank is agnostic of specific industry or subject areas and assesses a website in the context of the totality of websites in the Internet. The results on the SERP page set the PageRank in the context of a specific keyword. In a less competitive subject area, even websites with a low PageRank can achieve high visibility in search engines as the highest ranked sites that match specific search words are positioned on the first positions in the SERPs.
