Patio (drink)

Last updated
Patio
TypeDiet cola
Manufacturer PepsiCo
Country of origin United States
Introduced1963
VariantsRoot Beer
Orange
Imitation Grape
Imitation Strawberry
Dry Ginger Ale
Dry Club Soda
Dry Tonic Water
Diet Cola
Red Cherry

Patio Diet Cola was a brand of diet soda introduced by PepsiCo in 1963. [1] It was created in response to Diet Rite Cola. Fitness promoter Debbie Drake was Patio Diet Cola's spokesperson; [2] the drink was also marketed as a soda alternative for diabetics. [3] redirect to diet Pepsi

Contents

In 1964, Patio released orange, grape, and root beer flavors. This flavor line was not meant to compete with brands like Orange Crush, but rather fill out the line. Patio sodas were available in the cold-bottle market: grocery and mom-and-pop stores. Advertising for Patio was comparatively scarce; at the time, bottlers were regionally franchised, and related advertising was necessarily local.

In 1964, Patio Diet Cola became Diet Pepsi. [3] The newly branded diet soda was advertised alongside Pepsi, [2] with the tagline "Pepsi either way", which replaced the slogan "Dances with flavor". Most of the remaining Patio line of flavors were phased out by the early 1970s, while a few survived until the mid-1970s.

Patio Red Cherry was available as a soda fountain choice at Bojangles' Triarc-franchised locations in central North Carolina, but no longer appears on the Bojangles website as of June 2024. [4] Patio Red Cherry was not a diet soda as it contained 58g of sugar in a 16oz serving. [5] [6] However, the "patio" logo on the fountain dispenser was substantially the same as that used on the 12-ounce cans of diet soda from 1972 through 1976 (which were accompanied by a design with spiral rows of balls). [7]

A print ad for Patio appears in the window of the bodega in the opening scene of "Clyde Bruckman's Final Repose" (1995, S03E04), an episode from The X-Files .[ citation needed ]

The creation of an advertising campaign for Patio was a featured plot of a three-episode story arc in the third season of the AMC television series Mad Men , first mentioned in the episode “Love Among the Ruins" (2009, S03E02). In the next episode, "My Old Kentucky Home" (2009, S03E03), the advertising agency hires an Ann-Margret look-alike. Finally, in "The Arrangements" (2009, S03E04), they use a riff of Ann-Margret's opening number from the film Bye Bye Birdie for their Patio television commercial. [3]

Flavors

Related Research Articles

<span class="mw-page-title-main">Crush (drink)</span> Line of fruit flavored carbonated beverages

Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda, Orange Crush. Crush competes with Coca-Cola's Fanta. It was created in 1911 by beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free.

Jones Soda Co. is a beverage company based in Seattle, Washington, United States. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy.

<span class="mw-page-title-main">Mentos</span> Brand of mints

Mentos are a brand of packaged scotch mints or mint-flavored candies sold in many stores and vending machines. First produced in 1932, they are currently sold in more than 130 countries worldwide by the Italian-Dutch corporation Perfetti Van Melle. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior.

<span class="mw-page-title-main">Canada Dry</span> Historically Canadian, now American brand of soft drinks

Canada Dry is a brand of soft drinks founded in Toronto, Canada in 1904, and owned since 2008 by the American company Dr Pepper Snapple. For over 100 years, Canada Dry has been known mainly for its ginger ale, though the company also manufactures a number of other soft drinks and mixers. Although it originated in Canada, Canada Dry is now produced in many countries such as the United States, Panama, Mexico, Chile, Costa Rica, Japan, and in a number of countries of Europe and the Middle East.

<span class="mw-page-title-main">Sam's Choice</span> Walmart brand

Sam's Choice is a private label brand created by Cott Beverages for Walmart stores. The brand was introduced as "Sam's American Choice" in 1991 and has since been shortened to simply "Sam's Choice". It is named after Sam Walton, the founder of Walmart. Items produced under the Sam's Choice label primarily are grocery items.

The Double Cola Company is a Chattanooga, Tennessee-based manufacturer of soft drinks.

<span class="mw-page-title-main">Shasta (drink)</span> American soft drink brand

Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.

<span class="mw-page-title-main">Slice (drink)</span> Fruit flavored soft drink

Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s. Slice was reintroduced in the United States and Canada as a brand of Organic food by "New Slice Ventures LLC", which acquired the trademark rights in those countries.

<span class="mw-page-title-main">Grapette</span> Soft drink first made in 1939

Grapette is a grape-flavored soft drink that was first produced and marketed in 1939 by Benjamin "Tyndle" Fooks. Grapette is now produced by Grapette International, and is marketed in the United States by Walmart as part of its Sam's Choice line of soft drinks.

<span class="mw-page-title-main">Jazz (soft drink)</span> Discontinued sugar-free soda

Diet Pepsi Jazz was an American brand of soda introduced by the Pepsi company in 2006 and discontinued in 2009. It was a specifically named variant of Pepsi's popular Diet Pepsi product, combining several different flavors.

<span class="mw-page-title-main">Nesbitt's</span> American soft drink brand

Nesbitt's is a brand of orange-flavored soft drink sold in the United States. Nesbitt's was originally produced by the Nesbitt Fruit Products Company of Los Angeles, California. The company also produced several other flavors of soft drink under the Nesbitt's brand and other brand names, including Nesbitt's grape, strawberry and peach-flavored sodas.

No-Cal was the first diet soda. It was initially marketed to diabetics in a number of flavors, the most popular being black cherry.

<span class="mw-page-title-main">Sunkist (soft drink)</span> Line of fruit-flavored carbonated beverages

Sunkist is a brand of primarily orange-flavored soft drinks that launched in 1979. Sunkist primarily competes with The Coca-Cola Company's Fanta brand and Keurig Dr Pepper's Orange Crush brand.

<span class="mw-page-title-main">Coca-Cola Freestyle</span> Touch screen soda fountain

Coca-Cola Freestyle is a touch screen soda fountain introduced by The Coca-Cola Company in 2009. The machine features 165 different Coca-Cola drink products, as well as custom flavors. The machine allows users to select from mixtures of flavors of Coca-Cola branded products which are then individually dispensed. The machines are currently located in major Coca-Cola partners and retail locations as a part of a gradual and ongoing deployment.

References

  1. "Iconic Diet Soft Drinks Made Advertising History". beverageworld.com. February 13, 2012. Retrieved June 19, 2013.
  2. 1 2 "Mad Men's 1960s Handbook - Patio Diet Cola". AMC Networks. August 2009. Archived from the original on June 2, 2013. Retrieved June 19, 2013.
  3. 1 2 3 Diane Bullock (August 1, 2011). "Top-Selling Soda Brands: Then Vs. Now". Minyanville.com. Archived from the original on August 29, 2012. Retrieved January 20, 2021.
  4. "Drinks & Sweet Tea | Tri-Arc Bojangles NC & VA". Bojangles' Famous Chicken & Biscuits. Retrieved 2024-06-02.
  5. "Patio Red Cherry - Tri-Arc Bojangles NC & VA" . Retrieved January 20, 2021.
  6. Johnson, Hollis; Taylor, Kate (12 March 2018). "Bojangles' could be careening towards disaster after an aggressive expansion push — and a trip to the chain reveals why". Business Insider. Retrieved January 20, 2021.
  7. Swain, Steven (24 December 2011). "Patio Red Cherry Soda". flickr. Retrieved January 20, 2021.