Patrick Courrielche

Last updated

Patrick Courrielche
Born
California
Nationality American
Alma mater University of California, Los Angeles
OccupationMedia entrepreneur
Known for Pop-up retail, citizen journalism
SpouseAdryana Cortez
Website redpilledamerica.com

Patrick Courrielche is an American media entrepreneur, writer, arts advocate, and podcaster. [1] He's also known for pioneering the pop-up retail trend. [2] He has written articles for and appeared on a variety of media outlets. [3] [4] [5] His writing has led to the White House issuing new federal guidelines, and the international music industry suing a website for copyright infringement. [6] [7] He is the co-host and co-creator of iHeartRadio's storytelling podcast Red Pilled America. [8]

Contents

Career

While working as an applied physicist for aerospace firm TRW Inc., in 1997 Courrielche started the pop-up retail trend - or short-term sales spaces - with an event called the Ritual Expo. Initially a nightclub-meets-shopping experience, the event would eventually focus solely on creating temporary shopping experiences during the day and was initially called the "ultimate hipster mall." According to The Los Angeles Times , the event was known for attracting "style brokers" and "cultural influencers" in Los Angeles. [9] [10] [11] [12] According to Courrielche, he started his pop-up retail stores with smaller clothing manufacturers because large corporate brands did not immediately find value in the new concept. After the success of Malcolm Gladwell's book The Tipping Point that emphasized the importance of "influencers" in making a product or service cool, companies began contacting Courrielche to create pop-up stores to reach these influencers. He eventually sold the Ritual Expo to the creators of Lollapalooza and began working with Levi Strauss, AT&T, and Motorola to execute pop-up retail stores in various US cities. Courrielche is now referred to as "the parent of pop-up." [2] [13] He also helped launch the first Coachella by providing the festival with talent. [14]

In 1998, Courrielche started a lifestyle marketing & PR firm, Inform Ventures, with his future wife Adryana Cortez, and in 2003 began work with Toyota launching its new youth brand Scion – considered culturally significant for its use of the arts in attracting customers. He handled Scion's public relations and promotions during the launch, created and produced several branded-entertainment films, including a 2004 docudrama featuring Questlove from The Roots and a 2007 short-film featuring Biz Markie. In 2005, he helped create and launch Scion Audio/Visual - one of the first brand-funded record labels. And in 2006, he created and produced the xPress Fest, a project that teamed film students with rock bands to make music videos. [15] [16] [17] [18] The launch was highlighted as "the most successful automotive brand launch in the history of the auto industry of North America," with several books and researchers publishing analysis on the launch for its novel approach. [19] [20] [21] [22]

Along with Cortez, Courrielche created, produced, and wrote a semi-scripted 2010 series of global warming debates between global warming proponents and environmental skeptics, and moderated by comedians Sarah Silverman, Andy Samberg, Jamie Kennedy, Tracy Morgan, and singer Mark McGrath. [23] [24] [25]

In 2012, he created the first luxury automotive publicity campaign featuring a gay married couple, Simon Doonan and Jonathan Adler. [26] [27]

On November 1, 2018 Courrielche and his partner, Adryana Cortez, launched an iHeartRadio Original storytelling podcast called "Red Pilled America." [28] [29] [30]

On November 15, 2018, Lexus opened "Intersect by Lexus New York" and acknowledged Courrielche's marketing agency, Inform Ventures, as the lead creative contributor in the creation of Intersect by Lexus – NYC and in providing programming ideas for the 16,500 square foot space. [31]

Writing

In August 2009, Courrielche participated in and secretly recorded a National Endowment for the Arts (NEA) conference call in which the NEA's communications director, Yosi Sergant encouraged the participants (members of the media and arts community) to support the Obama administration's goals by promoting the United We Serve campaign and create art specific to areas of health care, education and the environment. [6] The White House Office of Public Engagement also participated in the call. [6] Courrielche criticized the NEA in a subsequent Breitbart News piece (which was published in part by The Wall Street Journal ), expressing the view that the NEA was being inappropriately used for political purposes. [32] Eleven Republican U.S. Senators criticized the conference call and questioned its legality. [33] Melanie Sloan of the ethics group Citizens for Responsibility and Ethics in Washington said that the NEA's call was "terrible" and "inappropriate" although not a violation of federal law. [6] Following the affair, Sergant resigned his position and the White House issued formal guidance and training for staffers "to make sure such a call never happens again." [6] [34] [35] Andrew Breitbart sponsored Courrielche for a Pulitzer Prize for his series of op-eds on the NEA. [36] In a 2017 op-ed in the 'Wall Street Journal', Courrielche advocated for the elimination of the NEA, claiming that it had become politically tainted, failed to meet its charter, had allowed the degradation of arts education in public schools, and was unable to meet the arts modern challenges. He suggested replacing the agency with an arts council that would continue necessary programs, while advising the President on legislation that he says could address what he perceives as systemic problems prohibiting it from flourishing. [37]

Courrielche has criticized the scientific peer review process, arguing for "peer-to-peer review" instead. [38] After the Climatic Research Unit email controversy ("Climategate") at the University of East Anglia, [39] and claimed that the affair "triggered the death of unconditional trust in the scientific peer-review process, and the maturing of a new movement of peer-to-peer review." [40] [41]

In November 2019, Courrielche co-authored the book Awakenings: Moments of Truth from Middle America. [42]

Related Research Articles

Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium, and Plano, Texas, United States.

<span class="mw-page-title-main">Toyota</span> Japanese automotive manufacturer

Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the largest automobile manufacturer in the world, producing about 10 million vehicles per year.

<span class="mw-page-title-main">Scion (automobile)</span> Former American and Canadian car brand, marque of Toyota

Scion was a marque of Toyota that debuted in 2003 and was available only in the United States and Canada. The marque was intended to appeal to younger customers: the Scion brand emphasized inexpensive, stylish, and distinctive sport compact vehicles, and used a simplified "pure price" sales concept that eschewed traditional trim levels and dealer haggling. Each vehicle was offered in a single trim with a non-negotiable base price, while a range of dealer-installed options was offered to buyers for personalizing their vehicles. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners. In an effort to target millennials, Scion primarily relied on guerrilla and viral marketing techniques.

<span class="mw-page-title-main">Lexus GS</span> Motor vehicle

The Lexus GS was an executive car manufactured and marketed by Lexus across four generations — launched in 1991 as the Toyota Aristo in Japan and as the Lexus GS for markets outside the Japanese market beginning in February 1993. It continued with the Toyota Aristo name for the Japanese market until January 2005.

<span class="mw-page-title-main">Toyota Corolla</span> Japanese compact car

The Toyota Corolla is a series of compact cars manufactured and marketed globally by the Japanese automaker Toyota Motor Corporation. Introduced in 1966, the Corolla was the best-selling car worldwide by 1974 and has been one of the best-selling cars in the world since then. In 1997, the Corolla became the best-selling nameplate in the world, surpassing the Volkswagen Beetle. Toyota reached the milestone of 50 million Corollas sold over twelve generations in 2021.

<span class="mw-page-title-main">Toyota Camry</span> Japanese mid-size car

The Toyota Camry is an automobile sold internationally by the Japanese auto manufacturer Toyota since 1982, spanning multiple generations. Originally compact in size (narrow-body), the Camry has grown since the 1990s to fit the mid-size classification (wide-body)—although the two widths co-existed in that decade. Since the release of the wide-bodied versions, Camry has been extolled by Toyota as the firm's second "world car" after the Corolla. As of 2022, the Camry is positioned above the Corolla and below the Avalon or Crown in several markets.

<span class="mw-page-title-main">Lexus IS</span> Motor vehicle

The Lexus IS is a compact executive car sold by Lexus, a luxury division of Toyota, since 1998. The IS was originally sold under the Toyota Altezza nameplate in Japan from 1998. The IS was introduced as an entry-level sport model positioned below the ES in the Lexus lineup.

<span class="mw-page-title-main">Scion tC</span> Japanese compact coupe

The Scion tC is a compact car manufactured by Toyota under its Scion brand from 2004 to 2016 over two generations: ANT10 (2004–2010) and AGT20 (2011–2016). Both generations were built in Japan. The tC was introduced first in the United States for the 2005 model year and then, beginning with the second generation in the 2011 model year, in Canada as well. The tC was Scion's best-selling model, constituting almost 40% of total Scion sales.

<span class="mw-page-title-main">Lexus LS</span> Motor vehicle

The Lexus LS is a series of full-size luxury sedans that have served as the flagship model of Lexus, the luxury division of Toyota, since 1989. For the first four generations, all LS models featured V8 engines and were predominantly rear-wheel-drive. In the fourth generation, Lexus offered all-wheel-drive, hybrid, and long-wheelbase variants. The fifth generation changed to using a V6 engine with no V8 option, and only one length was offered.

<span class="mw-page-title-main">Toyota Racing Development</span> In-house tuning shop for Toyota-brand automobiles

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<span class="mw-page-title-main">New York International Auto Show</span> Annual US auto show

The New York International Auto Show is an annual auto show that is held in Manhattan, New York City in late March or early April. It is held at the Jacob Javits Convention Center. It usually opens on or just before Easter weekend and closes on the first Sunday after Easter.

Toyota Motor Corporation's U family is a family of automatic front-wheel drive/rear-wheel drive/four-wheel drive transmissions found in later vehicle models.

<span class="mw-page-title-main">Toyota Canada Inc.</span> Exclusive distributor of Toyota and Lexus cars, SUVs and trucks in Canada

Toyota Canada Inc. (TCI) is the distributor of Toyota and Lexus sedans, coupes, sport utility vehicles (SUVs), and trucks in Canada. TCI's head office is located in Toronto, Ontario. It has regional offices located in Vancouver, Calgary, Montreal, and Halifax and parts distribution centres in Toronto and Vancouver.

<span class="mw-page-title-main">Calty Design Research</span> Toyota design studio

Calty Design Research Incorporated is a Toyota design studio established in 1973. They have two facilities: one in Newport Beach, California for concept designs, and another in Ann Arbor, Michigan for production designs. Calty provides both interior and exterior styling proposals for future Toyota vehicles and advanced design, production color and wheel design concepts for Toyota's product development operations.

<span class="mw-page-title-main">Akio Toyoda</span> Japanese businessman, chairman of Toyota

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<span class="mw-page-title-main">Lexus RX</span> Luxury crossover SUV model from Lexus

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<span class="mw-page-title-main">The ATTIK</span>

The ATTIK was a British creative agency founded in 1986 in Huddersfield, England by James Sommerville and Simon Needham. They are best known for their progressive and influential graphic design style, their series of "Noise" experimental design books, and their work for clients including, Coca-Cola, Sony PlayStation, MTV, Toyota, and Adidas.

References

  1. ↑ "Premiere Networks Launches Red Pilled America Podcast". Radio Online. Retrieved 27 August 2021.
  2. 1 2 Brooke, Connor (1 September 2015). "Pop-Up Retail: Where Will It Go Next?". Business 2 Community. Retrieved 2 September 2022.
  3. ↑ "Where's YOUR Tax Money Going?". Fox Business. Retrieved 2 September 2022.
  4. ↑ Courrielche on CNN, 25 July 2011, retrieved 2 September 2022
  5. ↑ Courrielche, Patrick (7 August 2009). "The Artist Formerly Known as Dissident". Reason.com. Retrieved 2 September 2022.
  6. 1 2 3 4 5 Tapper, Jake, (September 22, 2009) ABCNews.com. "After 'Inappropriate' NEA Conference Call, White House Pushes New Guidelines" "After 'Inappropriate' NEA Conference Call, White House Pushes New Guidelines - ABC News". Archived from the original on 11 July 2015. Retrieved 10 July 2015.
  7. ↑ "IFPI: WORLD'S LARGEST MUSIC STREAM RIPPING SITE FACES INTERNATIONAL LEGAL ACTION". RIAA. 26 September 2016. Retrieved 2 September 2022.
  8. ↑ "Premiere Launches iHeart Original Podcast 'Red Pilled America.'". Insideradio.com. 29 October 2018. Retrieved 5 December 2018.
  9. ↑ Romero, D. James, (April 24, 1997) Los Angeles Times. "Ritual" https://www.latimes.com/archives/la-xpm-1997-04-24-ls-51710-story.html
  10. ↑ "Cool Like That". WWD. 28 August 2000. Retrieved 2 September 2022.
  11. ↑ "Ritual in the Making". Chicago Tribune. 11 October 2000. Retrieved 2 September 2022.
  12. ↑ "Cutting-Edge Clothes and Music at Ritual Expos". Los Angeles Times. 9 July 1999. Retrieved 2 September 2022.
  13. ↑ First U.S. Pop-Up Retail Stores, 8 September 2011, retrieved 2 September 2022
  14. ↑ "Ep. 150: Marriage Inc. (Part One)". Red Pilled America. Retrieved 10 December 2024.
  15. ↑ Staff, Chief Marketer (27 February 2006). "Toyota Scion's Screening Tour Teams Rock and Film Makers". Chief Marketer. Retrieved 10 December 2024.
  16. ↑ "Toyota's Scion Starts Label". ‘’Billboard’’. 26 March 2005. Retrieved 24 June 2016.
  17. ↑ Parpis, Eleftheria (17 May 2004). "Now Playing" . Retrieved 2 September 2022.
  18. ↑ "Scion Rolls Out Second Branded Film". Ad Age. 28 February 2007. Retrieved 2 September 2022.
  19. ↑ Walker, Rob (3 June 2008). Buying In: The Secret Dialogue Between What We Buy and Who We Are. Random House Publishing Group. ISBN   978-1-58836-729-7.
  20. ↑ Scion's Marketing Story: As You've Never Heard it Before, 20 November 2008, retrieved 2 September 2022
  21. ↑ "Scion builds buzz with event marketing". Automotive News. 14 December 2005. Retrieved 2 September 2022.
  22. ↑ "Scions are co-stars at Tribeca film fest". Automotive News. 14 December 2005. Retrieved 2 September 2022.
  23. ↑ Johnson, Ted (31 July 2010). "Lexus drives global warming debate". Variety. Retrieved 2 September 2022.
  24. ↑ Stenquist, Paul (7 July 2010). "Lexus Takes Its Comedy-Fueled Debate Series on the Road". Wheels Blog. Retrieved 2 September 2022.
  25. ↑ Mcintire-Strasburg, Jeff, (July 7, 2010) Sundance TV blog. "How to promote your new hybrid car: Host a global warming debate" http://www.sundance.tv/blog/2010/07/global-warming-debate-lexus-hybrid
  26. ↑ "For Debut, Lexus LS Poses With Celebrity Couples". www.mediapost.com. Retrieved 2 September 2022.
  27. ↑ "2013 Lexus LS Campaign Taps Power Couple Jonathan Adler & Simon Doonan | Gaywheels". 31 July 2012. Retrieved 2 September 2022.
  28. ↑ "Our New Eye-Opening iHeartRadio Original Podcast, "Red Pilled America", Launches Today! iHeartRadio Blog". blog.iheart.com. Retrieved 5 December 2018.
  29. ↑ "Premiere Networks Launches New iHeartRadio Original Podcast "Red Pilled America" with Patrick Courrielche and Adryana Cortez". www.premierenetworks.com. Retrieved 5 December 2018.
  30. ↑ Toto, Christian (10 January 2019). "'Red Pilled America' podcast offers conservative stories". Washington Times. Retrieved 13 July 2021.
  31. ↑ "Intersect by Lexus to Open Its Third Global Location in New York City". Toyota Global Newsroom. Retrieved 5 December 2018.
  32. ↑ "Notable & Quotable". Wall Street Journal. 1 September 2009. ISSN   0099-9660 . Retrieved 2 September 2022.
  33. ↑ "10 more GOP senators demand answers from the NEA about teleconference". Los Angeles Times. 25 September 2009. Retrieved 24 June 2016.
  34. ↑ "Guidelines For Public Outreach Meetings" (PDF). 29 September 2009. Archived from the original (PDF) on 29 September 2009. Retrieved 2 September 2022.
  35. ↑ Zeleny, Jeff (23 September 2009). "Agencies Instructed to Separate Politics From Grant Awards". The New York Times. ISSN   0362-4331 . Retrieved 2 September 2022.
  36. ↑ "About".
  37. ↑ Courrielche, Patrick (26 January 2017). "Save the Arts by Ending the Endowment". Wall Street Journal. ISSN   0099-9660 . Retrieved 2 September 2022.
  38. ↑ "Part 11: 'Climategate' was PR disaster that could bring healthy reform of peer review". the Guardian. 9 February 2010. Retrieved 2 September 2022.
  39. ↑ "Part 10: Search for hacker may lead police back to East Anglia's climate research unit". the Guardian. 9 February 2010. Retrieved 2 September 2022.
  40. ↑ Brian Trench, "Scientists' Blogs: Glimpses Behind the Scenes" in The Sciences' Media Connection –Public Communication and its Repercussions (eds. Simone Rödder, Martina Franzen & Peter Weingart), p. 278.
  41. ↑ Pearce, Fred (2010). The Climate Files: The Battle for the Truth about Global Warming. Guardian Books. ISBN   978-0-85265-229-9.
  42. ↑ Courrielche, Patrick (November 2019). Awakenings: Moments of Truth from Middle America. Inform Ventures, LLC. ISBN   978-0578605715 . Retrieved 13 July 2021.
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