Patrick Mimran (born 1956 in Paris, France) is a contemporary French multimedia artist, composer, and the former CEO of Lamborghini. He is most widely known for Lamborghini's turn-around in the early 1980s and his art exhibit, "The Billboard Project". [1]
Before becoming an artist, Patrick Mimran was the owner and CEO of Lamborghini. In 1981, at the age of 24, Mimran and his brother, Jean Claude, purchased the company's failing assets for US$3 million. The brothers had purchased the company out of receivership by 1984 and began investing heavily in the company's expansion, developing a comprehensive restructuring program. Under the Mimrans' management, Lamborghini's model line was expanded from the Countach to include the Jalpa sports car and the LM002 off-road vehicle. [2] Patrick served as CEO until 1987 when he sold the company to Chrysler. [1] [2]
After years as a successful businessman, Mimran turned to art. Mimran's artwork has ranged through media including painting, photography, video art, sculpture, and installations. Mimran's work has been exhibited in museums including the Leonardo da Vinci Museum for Science and Technology, [3] Palazzo Venezia [4] and Kunstpalais Erlangen, [5] as well as festivals including the Venice Architecture Biennale, Art Cologne, Art Paris and Art Karlsruhe. [6]
He also works in electronic music, composing the score for Maurice Béjart’s ballet Kurozuka[3] (performed at the Bunkan Kalkan Theatre, Tokyo)[4] and collaborating with Peter Greenaway. Mimran composed scores for Greenaway projects including the multidisciplinary film and art installation "Stairs 1 Geneva", the 1996 film, The Pillow Book , the 1996 public art event "La Cosmologia di Piazza del Popolo Roma", and the art installation, "In the Dark", which was featured in the 1996 exhibition, "Spellbound: Art and Film" at the Hayward Gallery of London. [7] In addition to musical scores, Mimran has released four albums. Novels For The Moons (1981), his first album, was heavily influenced by German electronic pioneers and released on the imprint Lamborghini Records. [8] He subsequently released Back to Earth (1983), [9] Honni Soit – Qui Mal Y Pense (1987) with vocalist James Bowman, [10] and Service Entrance (2017), a collection of soft piano music.
Mimran's "Jet Set Giraffe" sculpture, standing at 7.5 meters, is considered the tallest giraffe sculpture in the world. [11] It was installed in the Monte Carlo's Grand Casino Garden from 2009 to 2013, when it was moved to its permanent home at the Colchester Zoo in Essex, England. The giraffe, made of glass fiber and steel, appears to be solid metallic silver but transforms into a silhouette lit by 214 colorful lights at night. [12]
Patrick Mimran is best known in the United States for his Billboard Project, a comprehensive series of billboards which he initiated in 2000 in London and later expanded to New York, Miami, Venice, and Tokyo. For the project, Mimran used advertisement billboards as a platform for short aphorisms that provided commentary about art and the relationships between artists, critics, curators and art dealers. The billboards attracted a fan base. [13]
In 2015, Mimran turned 25 of his paintings into wearable art by developing the cashmere scarf line, Allezzou Fashion.
Mimran recently developed the Aphos App, a digital rendition of his "Billboard Project" which allows users anywhere in the world to create their own boards with quotes, aphorisms, and comments about art, politics, news, fashion, music, or any subject related to their daily lives and interests. [14]
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