Pear VC

Last updated
Pear VC
FormerlyPejman Mar
TypePrivate
IndustryFinancial, Venture Capital, startup accelerator
Founded2013;11 years ago (2013)
FounderPejman Nozad, Mar Hershenson
Headquarters Menlo Park, California, USA
Key people
Pejman Nozad, Mar Hershenson
Website www.pear.vc

Pear VC (prior name Pejman Mar) is a seed-stage venture firm based in Menlo Park, California. [1] It was founded by Pejman Nozad and Mar Hershenson in 2013. [2] [3] Pear VC works with early-stage companies. The company was originally based in Palo Alto, California [3] before relocating to Menlo Park. [1]

Contents

History

The company launched under the name Pejman Mar Ventures, in 2013. [4] [5] Pear VC was founded by Pejman Nozad and Mar Hershenson, and features both a venture investing arm and an accelerator launched in 2014. By 2021, the accelerator had overseen 80 companies through the program. [6]

Prior to founding the company, Hershenson had founded software companies Barcelona Design, Sabio Labs, and Revel Touch. [7] [8] Nozad had served as a sports journalist, radio host, professional soccer player, and rug salesman before going into venture capital. [9]

In 2015, Pejman Mar sponsored a $250,000 startup competition at UC Berkeley. [10] [11] Over time, the company has also sponsored fellowship and entrepreneurship programs under the name “Pear Dorm” at other educational institutions such as Stanford University, Harvard University, and MIT. [5] [12] [13]

Pejman Mar rebranded as Pear VC in 2016. [4] Pear VC was one of the companies backing DoorDash prior to its launch. [5] Other companies Pear VC has supported include Guardant Health, [14] Gusto, [14] [15] Polarr [16] and Branch. [17]

For their work with Pear VC, Hershenson was ranked number 29 and Nozad was ranked 15 on Forbes’ 2021 Midas List. [18] The following year, Nozad was named number 2 on Forbes’ 2022 Midas Seed List [19] and number 15 on the regular Midas List, [20] while Hershenson was ranked number 30 on the Midas List. [20]

In 2022, Matt Birnbaum, former head of talent acquisition at Instacart, joined Pear VC as its head of talent. [21]

On the 10th of March, 2023, CNBC reported that Pear VC had urged its portfolio companies to withdraw funds from Silicon Valley Bank before SVB had collapsed. [22]

Pear raised $423m for a seed venture fund in 2023, and had also invested in Guardant Health and Gusto at the two company's inceptions. [23] It targeted pre-seed and seed investments in artificial intelligence. [24] It closed its largest fund at that point in May 2023, with investors in previous funds including the Inasmuch Foundation, Los Angeles Fire & Police Pension System, the Richard King Mellon Foundation, and the Passport Foundation. [25]

Investment model

Pear VC mainly works with startups in their earliest stages, such as pre-seed and seed-stage companies. [26] Pear VC uses a two-pronged structure in which it houses both a venture investing arm and an accelerator. [27]

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