Peardrax

Last updated
Peardrax
Whiteway's Cydrax (non-alcoholic) ; cyder's "little sister" Wellcome L0064714.jpg
Advertisement for Peardrax's sister product Cydrax
Type soft drink
ManufacturerHand Arnold Trinidad Ltd. (a division of Caribbean Distribution Partners Ltd.)
Country of origin  United Kingdom
Trinidad and Tobago
Introducedunknown
Discontinued1988 (UK)
Flavour pear
Related productsCydrax

Peardrax, formerly Whiteway's Peardrax, is a pear-flavoured fizzy soft drink popular in Trinidad and Tobago. It originated in the United Kingdom, and was first manufactured by Whiteway's, a now-defunct cider company founded in Whimple, Devon during the 19th century. It became part of the conglomerate Allied Breweries in 1968, which merged into Allied Lyons in 1978, and eventually merged into Allied Domecq in 1994. Peardrax and Cydrax was discontinued in 1988, but its rights were acquired in 2004 by Gaymer Cider Company from Allied Domecq. Gaymer Cider Company was bought in 2010 by the C&C Group.

It is manufactured, bottled and distributed by Hand Arnold Trinidad Ltd., a division of Caribbean Distribution Partners Ltd., under license from the Gaymer Cider Company of the C&C Group, an eventual successor to the original Whiteway's. [1]

It was especially popular among some British children during the 1960s and 1970s, though not by all: Victor Lewis-Smith recalls it as "a foul, resinous, cloying, sweet beverage" without even the "saving grace" of inducing drunkenness. [1] It vanished from UK shelves in 1988, together with the apple based Cydrax, suffering from plummeting sales. [1]

Sales of the beverage continued in Trinidad and Tobago to the point that "Trinidadians and Tobagonians now see the drink as a defining part of the culture of their twin-island republic." [1] [2] Until December 2017, it was manufactured and bottled by Pepsi-Cola Trinidad Bottling Company (part of PepsiAmericas Caribbean Operations), before both the Peardrax and Cydrax brands were bought up by Caribbean Distribution Partners, a joint venture of Trinidad-based Agostini's Ltd. and Barbados-based Goddard Enterprises. [3]

Nutritional facts per 250ml

Related Research Articles

<span class="mw-page-title-main">Lotte Chilsung</span> South Korean beverage manufacturer

Lotte Chilsung Beverage Co., Ltd. is a drink manufacturer in South Korea affiliated with Lotte Corporation. The company's name, Chilsung, signifies "Big Dipper" or seven stars, and its logo displays seven stars aligned in a row.

C&C Group plc is an Irish manufacturer, marketer and distributor of alcoholic drinks, particularly cider, and soft drinks. It has production facilities across Ireland, Great Britain and the United States, and its products are sold around the world. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

<span class="mw-page-title-main">PepsiCo</span> American multinational food and beverage corporation

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.

Lamb's Navy Rum is a sugar-cane based Caribbean rum popular in the UK and Canada.

<span class="mw-page-title-main">Carib Brewery</span> Brewery in Trinidad and Tobago

The Carib Brewery Limited is headquartered in Trinidad and Tobago. It produces Carib and Stag beers and a range of shandy products. The main brewery is located in Champs Fleurs, Trinidad, while Carib also has breweries in Saint Kitts and Nevis and Grenada, as well as a United States affiliate brewery in Cape Canaveral, Florida.

<span class="mw-page-title-main">Asahi Soft Drinks</span>

Asahi Soft Drinks Co., Ltd is a soft drink company founded in 1982 and headquartered in the Azuma-bashi district of Sumida, Tokyo, Japan. It is a subsidiary of Asahi Breweries. The company sponsors the Asahi Soft Drinks Challengers, an American football team in the Japanese X-League, as well as a futsal team.

<span class="mw-page-title-main">Mauby</span> Tree bark-based beverage

Mauby, also known as madi, maví, mobi, mabi, and maubi, is a tree bark-based beverage grown, and widely consumed, in the Caribbean. It is made with sugar and the bark and/or fruit of certain species in the genus Colubrina including Colubrina elliptica and Colubrina arborescens, a small tree native to the northern Caribbean and south Florida. Recipes usually include other ingredients as well, spices such as aniseed being very common. Mauby was traditionally a fermented beverage made in small batches, but is now predominantly a commercial non-fermented soft drink.

<span class="mw-page-title-main">Copella</span> British fruit juice company

Copella is a British fruit juice company located south of Boxford, Suffolk. It was founded in 1969. In 1991 the family bought the company back from Taunton Cider Company. The brand is now owned by Tropicana, part of PepsiCo Beverages and Foods North America.

<span class="mw-page-title-main">Ting (drink)</span>

Ting is a carbonated beverage popular in the Caribbean. It is flavored with Jamaican grapefruit juice and is both tart and sweet. Ting comes in a green glass bottle, green plastic bottle or a green and yellow can. Like Orangina, the beverage contains a small amount of sediment consisting of grapefruit juice pulp. Ting is produced in the United Kingdom under license by Refresco Beverages. Ting also now makes Pink Ting Soda, Orange Ting, Diet Ting Soda, and ginger beer.

The Gaymer Cider Company produced and marketed cider. It has been owned by C&C Group since 2010. However, the Gaymer brand is no longer used and the business has been consolidated into the parent company.

<span class="mw-page-title-main">Bundaberg Brewed Drinks</span> Non-alcoholic beverages company

Bundaberg Brewed Drinks Pty Ltd is an Australian family-owned business that brews non-alcoholic beverages. Based in Bundaberg, Queensland, the company exports to over 61 countries across the globe and is most known for ginger beer and other carbonated beverages.

<span class="mw-page-title-main">S. M. Jaleel and Company</span>

SM Jaleel & Company Ltd, also known as SMJ, is the largest manufacturer of non alcoholic drinks in the English speaking Caribbean. Since inception in 1924 their portfolio of beverages are distributed to over 60 countries worldwide.

Allied Breweries was the result of a 1961 merger between Ind Coope, Ansells, and Tetley Walker.

<span class="mw-page-title-main">Duke and Sons</span> Defunct Indian manufacturer of soft drinks

Duke and Sons Pvt. Ltd was an Indian manufacturing company based in Bombay. Established in 1889, Duke produced and marketed soft drinks. It was originally owned by the Pandole family, a well-known Parsi business name. In 1994, the company was acquired by Pepsi, which relaunched the Duke's brand in 2011 through its Indian subsidiary.

Francis Edwin Showering, was an English brewer. His family company, Showerings, invented Babycham, a light, sparkling perry, launched in 1953 and originally marketed as "genuine champagne perry". In 1957, it became the first alcoholic product to be advertised on UK television.

Diamond White is a brand of white cider produced in Shepton Mallet, Somerset, England by Brookfield Drinks, who bought the brand from the Gaymer Cider Company in 2013. Like White Star, it is a cider with an alcohol content of 7.5%. It was launched by the Taunton Cider Company of Shepton Mallet, now part of Matthew Clark, in 1986, and is one of the company's major brands of cider. In 2015, Brookfield relaunched Diamond White with new branding, and launched Diamond Black, an 8% amber cider.

<span class="mw-page-title-main">Pepsi Philippines</span> Philippine subsidiary of PepsiCo

Pepsi-Cola Products Philippines, Inc. (PCPPI) is a Philippines-based company engaged in the bottling and distribution of PepsiCo beverages in the Philippines since 1989.

ANSA McALLimited is one of Trinidad and Tobago's largest conglomerates, with several diversified companies in the Caribbean, Europe and North America. It is traded on the Trinidad and Tobago Stock Exchange as AMCL.

References

  1. 1 2 3 4 "Vanished UK drink is toast of Caribbean". BBC. 2007-04-18. Retrieved 2007-04-18.
  2. "Peardrax, the people's preferred drink". Trinidad Express. Archived from the original on 2007-10-10. Retrieved 2007-05-02.
  3. "Peardrax, Cydrax now T&T owned". Trinidad Express. Retrieved 2017-12-28.