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Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information.
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism. For the purposes of type classification, sans-serif designs are usually divided into these major groups: § Grotesque and § Neo-grotesque, § Geometric, § Humanist and § Other or mixed.
Jan Tschichold, also known as Iwan Tschichold or Ivan Tschichold, was a German calligrapher, typographer and book designer. He played a significant role in the development of graphic design in the 20th century – first, by developing and promoting principles of typographic modernism, and subsequently idealizing conservative typographic structures. His direction of the visual identity of Penguin Books in the decade following World War II served as a model for the burgeoning design practice of planning corporate identity programs. He also designed the typeface Sabon.
Garamond is a group of many serif typefaces, named for sixteenth-century Parisian engraver Claude Garamond, generally spelled as Garamont in his lifetime. Garamond-style typefaces are popular and particularly often used for book printing and body text.
Gill Sans is a humanist sans-serif typeface designed by Eric Gill and released by the British branch of Monotype from 1928 onwards.
Paul Friedrich August Renner was a German typeface designer, author, and founder of the Master School for Germany's Printers in Munich. In 1927, he designed the Futura typeface, which became one of the most successful and most-used types of the 20th century.
Frederic William Goudy was an American printer, artist and type designer whose typefaces include Copperplate Gothic, Goudy Old Style and Kennerley. He was one of the most prolific of American type designers and his self-named type continues to be one of the most popular in America.
Royal Joh. Enschedé is a printer of security documents, stamps and banknotes based in Haarlem, Netherlands - it specialises in print, media and security. The company hosted the Museum Enschedé until 1990 and has branches in Amsterdam, Brussels and Haarlem.
Word spacing in typography is space between words, as contrasted with letter-spacing and sentence spacing. Typographers may modify the spacing of letters or words in a body of type to aid readability and copy fit, or for aesthetic effect. In web browsers and standardized digital typography, word spacing is controlled by the CSS1 word-spacing property.
Beatrice Lamberton Warde was a twentieth-century writer and scholar of typography. As a marketing manager for the British Monotype Corporation, she was influential in the development of printing tastes in Britain and elsewhere in the mid-twentieth century and was recognized at the time as "[o]ne of the few women typographers in the world". Her writing advocated higher standards in printing, and championed intelligent use of historic typefaces from the past, which Monotype specialised in reviving, and the work of contemporary typeface designers.
Perpetua is a serif typeface that was designed by the English sculptor and stonemason Eric Gill for the British Monotype Corporation. Perpetua was commissioned at the request of Stanley Morison, an influential historian of printing and adviser to Monotype around 1925, when Gill's reputation as a leading artist-craftsman was high. Perpetua was intended as a crisp, contemporary design that did not follow any specific historic model, with a structure influenced by Gill's experience of carving lettering for monuments and memorials. Perpetua is commonly used for covers and headings and also sometimes for body text and has been particularly popular in fine book printing. Perpetua was released with characters for the Greek alphabet and a matching set of titling capitals for headings.
Modern typographers view typography as a craft with a very long history tracing its origins back to the first punches and dies used to make seals and coinage currency in ancient times. The basic elements of typography are at least as old as civilization and the earliest writing systems—a series of key developments that were eventually drawn together into one systematic craft. While woodblock printing and movable type had precedents in East Asia, typography in the Western world developed after the invention of the printing press by Johannes Gutenberg in the mid-15th century. The initial spread of printing throughout Germany and Italy led to the enduring legacy and continued use of blackletter, roman, and italic types.
Emil Ruder was a Swiss typographer and graphic designer, who with Armin Hofmann joined the faculty of the Schule für Gestaltung Basel. One of the main masters of Swiss design.
Sabon is an old-style serif typeface designed by the German-born typographer and designer Jan Tschichold (1902–1974) in the period 1964–1967. It was released jointly by the Linotype, Monotype, and Stempel type foundries in 1967. The design of the roman is based on types by Claude Garamond, particularly a specimen printed by the Frankfurt printer Konrad Berner. Berner had married the widow of a fellow printer Jacques Sabon, the source of the face's name, who had bought some of Garamond's type after his death. The italics are based on types designed by a contemporary of Garamond's, Robert Granjon. It is effectively a Garamond revival, though a different name was chosen as many other modern typefaces already carry this name.
Joanna is a serif typeface designed by Eric Gill (1882–1940) from 1930 to 1931 that was named for one of his daughters. Gill chose Joanna for setting An Essay on Typography, a book by Gill on his thoughts on typography, typesetting and page design. He described it as "a book face free from all fancy business".
Bitstream Charter is a serif typeface designed by Matthew Carter in 1987 for Bitstream Inc. Charter is based on Pierre-Simon Fournier’s characters, originating from the 18th century. Classified by Bitstream as a transitional-serif typeface, it also has features of a slab-serif typeface and is often classified as such.
The Bauhaus typeface design is based on Herbert Bayer's 1925 experimental Universal typeface and the Bauhaus aesthetic overall.
Martin Majoor is a Dutch type designer and graphic designer. As of 2006, he had worked since 1997 in both Arnhem, Netherlands, and Warsaw, Poland.
Christopher Burke is a British writer on typography and a typeface designer.
Hans Peter Schmoller was a German and British graphic designer who worked as Head of Typography and Design at Penguin Books from 1949 to 1976. During his Penguin years he played a crucial role in postwar British typography, and has been described as one of the most influential typographers of the last century.
References
- ↑ The seeming contradiction between standardization and diversity is explained by the vast numbers of books produced by Penguin over many years.
- ↑ "Penguin Company History - Penguin Books Ltd". Archived from the original on 2013-11-05. Retrieved 2013-05-15.
- 1 2 3 Richard Doubleday, "Jan Tschichold at Penguin Books: A Resurgance [sic] of Classical Book Design" (PDF).