Peru Brand

Last updated

Brand Peru is an initiative of the Ministry of Foreign Trade and Tourism of Peru in partnership with Peruvian companies and startups to promote the purchase and consumption of products created in Peru. [1] It also seeks to boost tourism, exports and attract investment using branding and neuromarketing. [2]

Contents

Peru Brand Marca Peru.jpg
Peru Brand

Brand Peru leads among the corporate identities of Latin America, thanks to the efforts of Peruvian companies to maintain the multicultural identity of the country. [3] Therefore, even Peruvian startups and foreign companies can request a license to use the Peru Brand in advertisements or products. [4] According to the tourism edition of the 'Country Brand Ranking' report carried out by Bloom Consulting, [5] Peru Brand climbed 11 positions in the ranking compared to the 2014 - 2015 report; placing Peru in the position 41 of the global list of the report corresponding to the period 2017 - 2018. [6]

History

Since 2002, PromPeru (Commission for the Promotion of Peru for Exports and Tourism) has used different means and tools to boost tourism and investment in Peru. In 2011, together with the Ministry of Foreign Trade and Tourism, they created Peru Brand in association with various Peruvian companies and startups that collaborate with each other in order to improve Peru's image in the world. [7]

On March 10, 2011, the launch of the new Peru Brand was announced, and it was presented to the world during the ITB fair in Berlin, and the New York Stock Exchange.

Since then more than 200 companies have requested PromPerú the license for the use of Peru Brand, which is free from its website. Among the areas where this brand is most used is tourism, agriculture, textiles and hotels. [8] [9]

Under the philosophy of making Peru known to the world, Peru Brand performs and participates in different events every year. Up to now, the campaigns of Peru Brand have had a reach of 2.491 million people worldwide, results that are they are reflected in the best positions the country has reached in different rankings. [10] According to the Country RepTrak (a study that measures the reputation of countries), Peru is the third Latin American country with the best reputation in the industrialized countries environment, residing its strengths in the kindness of its people and its natural environment. [11]

Peru Brand in Times Square PeruBrandTimesSquare.jpg
Peru Brand in Times Square

Companies

Companies that use Peru Brand: [12] [13] [14]

Related Research Articles

<span class="mw-page-title-main">Grupo Bimbo</span> Mexican multinational food company

Grupo Bimbo, S.A.B. de C.V. is a Mexican multinational food company with a presence in over 33 countries located in the Americas, Europe, Asia and Africa. It has an annual sales volume of 15 billion dollars and is listed on the Mexican Stock Exchange with the ticker BIMBO.

<span class="mw-page-title-main">Pilar Mazzetti</span> Peruvian politician and health minister

Pilar Elena Mazzetti Soler is a Peruvian physician and health administrator who served as Minister of Health from July 2020 to February 2021, excluding her for nine days from office during the brief presidency of Manuel Merino. She previously held the position from February 2004 to July 2006, and was briefly Minister of the Interior from July 2006 to February 2007, being the first woman to reach said position in the Peruvian government.

<span class="mw-page-title-main">Rosario Fernández</span> Peruvian politician

Rosario del Pilar Fernández Figueroa is a Peruvian politician. She is a former Prime Minister of Peru and Minister of Justice.

Julio Armando Guzmán Cáceres is a Peruvian economist, politician, and leader of the Purple Party who ran for President in the 2021 general elections getting just over 2% of valid votes. He was formerly the leader of the All for Peru political party, running for president for the party in the 2016 general elections, but was disqualified, due to the irregularities of the nomination process.

<span class="mw-page-title-main">Antonio Ruiz de Montoya University</span> University

Antonio Ruiz de Montoya University is a private, non-profit university located in the city of Lima, Peru, in the district of Pueblo Libre. It was founded by the Society of Jesus on 4 July 2003. It incorporated the School of Pedagogy, Philosophy, and Literature Antonio Ruiz de Montoya which had been founded in 1991.

<span class="mw-page-title-main">Presidency of Pedro Pablo Kuczynski</span>

The presidency of Pedro Pablo Kuczynski in Peru began with his inauguration on Peru independence day and ended with the president's resignation following a corruption scandal on March 23, 2018.

<span class="mw-page-title-main">Purple Party</span> Political party in Peru

The Purple Party is a centrist, liberal and progressive Peruvian political party. The color purple was chosen to represent the blending of red and blue, the colors of left and right-wing parties in Peru, symbolizing the centrist ideology of the party.

<span class="mw-page-title-main">Vicente Zeballos</span> Peruvian politician

Vicente Antonio Zeballos Salinas is a Peruvian politician who served as Prime Minister of Peru from September 2019 to July 2020, under President Martín Vizcarra's administration. Prior, he served as Minister of Justice and Human Rights.

<span class="mw-page-title-main">Podemos Perú</span> Conservative political party in Peru

Podemos por el Progreso del Perú, more often known by its shortened name Podemos Perú, is a conservative political party in Peru. Founded in 2018 by economist and former congressman José Luna Gálvez. For the 2021 general election, Daniel Urresti was nominated by the party for the Presidency. In the election, Urresti placed 9th with 5.6% of the vote. While in the congressional election, the party won five seats, mainly from Lima, Callao and Ica.

<span class="mw-page-title-main">Supercopa Peruana</span> Football tournament

The Supercopa Peruana, (Peruvian Supercop is a football competition organized by the Peruvian Football Federation since 2020. It is played in a single match, on a neutral field, which, if necessary, breaks the tie with shots from the penalty spot. It is played between the champions of the Copa Bicentenario and Peruvian Primera División. In the event that the same team wins both the cup and the championship, its rival will be the runner-up of the latter.

<span class="mw-page-title-main">Manuel Merino</span> President of Peru in November 2020

Manuel Arturo Merino de Lama is a Peruvian politician who briefly served as President of Peru for six days between 10 and 15 November 2020. He also served as the President of Congress from 16 March 2020 to 15 November 2020. He was a Member of Congress (AP) representing the Tumbes constituency for the 2001–2006, 2011–2016, and 2020–2021 terms.

<span class="mw-page-title-main">Daniel Urresti</span> Peruvian politician and officer

Daniel Belizario Urresti Elera is a Peruvian retired army general and politician who served as Minister of the Interior in the administration of President Ollanta Humala from 2014 to 2015, and as a Congressman representing Lima from 2020 to 2021. He is currently serving a sentence of twelve years in prison for the murder of journalist Hugo Bustíos.

<span class="mw-page-title-main">Together for Peru</span> Political party in Peru

Together for Peru is a Peruvian centre-left to left-wing political coalition founded with the incumbent registration of the Peruvian Humanist Party.

<span class="mw-page-title-main">Let's Go Peru</span> Political party in Peru

Let's Go Peru was a centre-left and social democratic Peruvian political party. Headquartered in Lima, the party mainly operated in the Callao.

Carolina Lizárraga Houghton is a Peruvian lawyer, jurist, and politician who serves as a member of the Congress of the Republic of Peru (PM), representing the Lima constituency.

<span class="mw-page-title-main">Popular Renewal</span> Political party in Peru

Popular Renewal is a Peruvian conservative political party. Founded in 2020, the party is the successor of the former National Solidarity Party founded and led by former Lima Mayor Luis Castañeda Lossio. Following its poor results at the 2020 snap parliamentary election, leader Rafael López Aliaga announced the party's re-foundation under the Popular Renewal.

<span class="mw-page-title-main">Presidency of Pedro Castillo</span>

The presidency of Pedro Castillo began with his inauguration as the president of Peru on 28 July 2021, the Peruvian Independence Day. In the 2021 Peruvian general election, Castillo, a school teacher and union organizer, won the presidential election against the right-wing candidate Keiko Fujimori of Popular Force by a 45,000 margin in the runoff. In the congressional elections, Castillo's party, Free Peru, did not get a majority in the Congress of the Republic of Peru.

Guillermo Bermejo Rojas is a Peruvian politician. He was elected for the Congress of Peru for the 2021-2026 period.

<i>One Last Afternoon</i> 2017 Peruvian film

One Last Afternoon is a 2016 Peruvian-Colombian drama film written and directed by Joel Calero. It stars Katherine D'onofrio and Lucho Cáceres. It is the first film in director's Calero tetralogy of memory, followed by The Punishment (2023).

<i>The Last Hour</i> (2017 film) 2017 Peruvian film

The Last Hour is a 2017 Peruvian crime drama thriller film written and directed by Eduardo Mendoza de Echave. It stars Pietro Sibille & Nidia Bermejo. It is based on real events and set at the beginning of the 1990s, a time of terrorism in Peru, specifically during Operation Victoria, which led to the capture of the terrorist leader Abimael Guzmán.

References

  1. ↑ "Marca Perú: descubra qué es y cómo nos beneficiará ante el mundo". El Comercio (in Spanish). 2011-03-10. Retrieved 2018-04-16.
  2. ↑ "The Peru Country Brand - Peru Info". peru.info. Retrieved 2018-04-16.
  3. ↑ jcr.E489204d (2013-09-23). "La 'Marca Perú' lidera en una encuesta a cibernautas". Erbol Digital (in Spanish). Archived from the original on 2018-04-14. Retrieved 2018-04-16.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ↑ "Programa de Licenciatarios de la Marca Perú - Perú Info". peru.info (in Spanish). Retrieved 2018-04-16.
  5. ↑ https://www.bloom-consulting.com/en/country-brand-ranking
  6. ↑ Gestión, Redacción (2017-07-13). "Marca Perú ascendió 11 posiciones en Country Brand Ranking y llega al puesto 41". Gestion (in Spanish). Retrieved 2018-04-16.
  7. ↑ LR, Redacción (2012-07-27). "¿Qué es una Marca Perú? Sepa por qué es importante | LaRepublica.pe" (in Spanish). Retrieved 2018-04-16.
  8. ↑ "Programa de Licenciatarios de la Marca Perú | Perú Info". peru.info (in Spanish). Retrieved 2018-04-16.
  9. ↑ LR, Redacción (2011-07-25). "Promperú: 200 empresas cuentan con la Marca Perú | LaRepublica.pe" (in Spanish). Retrieved 2018-04-16.
  10. ↑ "Planificación estratégica, el éxito de la marca Perú | PAD - Escuela de Dirección". pad.edu (in European Spanish). Archived from the original on 2018-04-16. Retrieved 2018-04-16.
  11. ↑ Gestión, Redacción (2015-05-06). ""La Marca Perú tiene un 77% de recordación"". Gestion (in Spanish). Retrieved 2018-04-16.
  12. ↑ LR, Redacción (2012-07-24). "La Libertad: Nueve empresas utilizan la Marca Perú como estrategia comercial | LaRepublica.pe" (in Spanish). Retrieved 2018-04-16.
  13. ↑ "Infografía Marcas asociadas a la nueva marca Perú". infografiasperuanas.blogspot.pe. Retrieved 2018-04-16.
  14. ↑ LR, Redacción (2011-07-25). "Promperú: 200 empresas cuentan con la Marca Perú | LaRepublica.pe" (in Spanish). Retrieved 2018-04-16.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.