Related Research Articles
The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. It is the world's oldest collegiate business school, established in 1881 through a donation from Joseph Wharton.
Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.
In marketing, brand loyalty describes a consumer's positive feelings towards a brand and their dedication to purchasing the brand's products and/or services repeatedly regardless of deficiencies, a competitor's actions, or changes in the environment. It can also be demonstrated with other behaviors such as positive word-of-mouth advocacy. Corporate brand loyalty is where an individual buys products from the same manufacturer repeatedly and without wavering, rather than from other suppliers. Loyalty implies dedication and should not be confused with habit, its less-than-emotional engagement and commitment. Businesses whose financial and ethical values rest in large part on their brand loyalty are said to use the loyalty business model.
Pei-yuan Chia is an American banker. He worked for Citicorp from 1974 until his retirement in 1996, and also held directorships in several other firms.
Robert Garfield is an American journalist and commentator, and the host of Bully Pulpit from Booksmart Studios. He is former co-host of On the Media from WNYC. He is also the host of The Genius Dialogues from Audible. Until 2010, he wrote the "Ad Review" TV-commercial criticism feature in Advertising Age. From 1986 to 1999, Garfield was a roving correspondent for All Things Considered and was a longtime advertising analyst for ABC News.
Rajendra K. Srivastava is Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business. He has been a tenured professor and an academic administrator and has worked in the United States, Singapore, and India. He has been listed in the Forbes's Tycoons of Tomorrow 2018. He is also a member of the board of directors of Happiest Minds, a publicly listed company in India.
Chia-Chiao Lin was a Chinese-born American applied mathematician and Institute Professor at the Massachusetts Institute of Technology.
A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross-marketing. Sometimes, called as Consortium as well.
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.
George William Skinner was an American anthropologist and scholar of China. Skinner was a proponent of the spatial approach to Chinese history, as explained in his Presidential Address to the Association for Asian Studies in 1984. He often referred to his approach as "regional analysis," and taught the use of maps as a key class of data in ethnography.
Bread Financial Holdings, Inc. is an American publicly-traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.
Upserve, originally Swipely, provides a restaurant management platform which allows independent full-service restaurants to run and manage their entire business. The Platform is made up of restaurant-specific point of sale (POS) software, payments, and analytics, online ordering, loyalty, and marketing tools designed specifically for restaurants. At the center of the Upserve Platform is the cloud-based Upserve POS, a point of sale system that Upserve acquired from Groupon in 2016.
Kajabi LLC is an Irvine, California-based SaaS technology company that develops a platform for creators and entrepreneurs to create, market and sell digital content. The company is a tech unicorn, with a $2 billion valuation.
Michael Gary Rubin is an American businessman and philanthropist. He is the founder and CEO of Fanatics, a global digital sports platform that consists of several businesses, including licensed sports merchandise, trading cards and collectibles, sports betting and iGaming, special events, and live commerce. He is also a board member of Rue Gilt Groupe, which includes RueLaLa.com, Gilt.com, and ShopPremiumOutlets.com. He previously founded GSI Commerce in 1998, selling it to eBay in 2011 for $2.4 billion.
Anindya Ghose is an Indian-born American academic, and the Heinz Riehl Chair Professor of Business at New York University's Stern School of Business and the director of the Masters of Business Analytics program at NYU Stern. He has been a Visiting Professor at the Wharton School of Business. He is the author of TAP: Unlocking The Mobile Economy which is a double winner in the 2018 Axiom Business Book Awards and has been translated into five languages. He is a Leonard Stern Faculty Scholar with an MBA scholarship named after him. He has been a Visiting Professor at the Wharton School of Business. In 2014 he was named by the blog Poets and Quants as one of the "Top 40 Professors Under 40 Worldwide" and by Analytics Week as one of the "Top 200 Thought Leaders in Big Data and Business Analytics". In 2017 he was recognized by Thinkers50 as one of the Top 30 Management Thinkers globally most likely to shape the future of how organizations are managed and led in the next generation. Thinkers50 also bestowed the Distinguished Achievement Award Nomination for 'Digital Thinking' in 2017. In 2019, he was recognized by Web of Science citation Index in the top 1% of researchers selected for their significant influence in their fields over a 10-year period (2008-2018). He is a recipient of the prestigious INFORMS ISS Distinguished Fellow Award, given to recognize individuals who (i) have made outstanding intellectual contributions to the discipline with publications that have made a significant impact on theory, research, and practice and (ii) intellectual stewardship of the field as reflected in the mentoring of doctoral students and young researchers. His rise from assistant to full professor in 8.5 years at NYU Stern is widely regarded as one of the fastest in the history of the entire Information Systems, operations and Marketing academic disciplines in business schools globally.
Emplifi is an American private company headquartered in Columbus, Ohio. It develops and markets customer experience systems. The business was founded in 2020 after social media analytics company Socialbakers was acquired by customer experience systems business Astute. The combined entity changed its name to Emplifi.
Sprinklr is an American software company based in New York City that develops a SaaS customer experience management (CXM) platform. The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank,” The SEI Center for Advanced Studies in Management.
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.
References
- 1 2 3 4 "Peter Fader". Marketing Department. Retrieved 2020-04-06.
- ↑ "Let's Talk Loyalty: #40: Loyalty Lessons From Wharton School's Professor of Marketing on Apple Podcasts". Apple Podcasts. Retrieved 2020-06-19.
- ↑ Radio, Business; Podcasts; Management, Strategic; Focus, Global; America, North. "How to Find Your Most Valuable Customers". Knowledge@Wharton. Retrieved 2020-04-06.
{{cite web}}:|first=has generic name (help) - ↑ "NIKE, Inc. Acquires Data Analytics Leader Zodiac". Nike News. Retrieved 2020-04-06.
- ↑ "Theta Equity Partners - Customer-Based Corporate Valuation". Theta Equity Part... Retrieved 2020-04-06.
- ↑ The customer isn't always right, but some customers are better than others | Peter Fader | TEDxPenn , retrieved 2020-04-06
- ↑ Drenik, Gary. "Digital Targeting: Okay, I'm Making It All Up, I Really Don't Know You". Forbes. Retrieved 2020-04-06.
- ↑ Morgan, Blake. "Customer Centricity With Wharton's Dr. Peter Fader". Forbes. Retrieved 2020-04-06.
| International | |
|---|---|
| National | |
| Academics | |
