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References
- 1 2 3 4 "Peter Fader". Marketing Department. Retrieved 2020-04-06.
- ↑ "Let's Talk Loyalty: #40: Loyalty Lessons From Wharton School's Professor of Marketing on Apple Podcasts". Apple Podcasts. Retrieved 2020-06-19.
- ↑ "How to Find Your Most Valuable Customers". Knowledge@Wharton. Retrieved 2020-04-06.
- ↑ "NIKE, Inc. Acquires Data Analytics Leader Zodiac". Nike News. Retrieved 2020-04-06.
- ↑ "Theta Equity Partners - Customer-Based Corporate Valuation". Theta Equity Part... Retrieved 2020-04-06.
- ↑ The customer isn't always right, but some customers are better than others | Peter Fader | TEDxPenn , retrieved 2020-04-06
- ↑ Drenik, Gary. "Digital Targeting: Okay, I'm Making It All Up, I Really Don't Know You". Forbes. Retrieved 2020-04-06.
- ↑ Morgan, Blake. "Customer Centricity With Wharton's Dr. Peter Fader". Forbes. Retrieved 2020-04-06.
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