Porterhouse Media

Last updated
PorterHouse Media
Company type Sole proprietorship
Industry Advertising
Founded2009 (2009)
Founder
Headquarters,
Area served
Global
Key people
  • Eli Wilkie
  • John LoBello (DJ Hush)
  • Andrew Bousquet (DJ Bons)
Brands
  • PH Recordings
  • Pleasure Hunters
Services
Number of employees
8
Website porterhousemedia.com

Porterhouse Media is a multimedia company and advertising agency based in Holyoke, Massachusetts. The company was founded in 2009 by Steve Porter, following the success of Porter's autotuned viral video remixes. Previously, Porter had worked as a DJ and producer.

Contents

History

Porterhouse Media was founded in 2009 by Steve Porter to create viral video advertisements for other companies. Porter's style of video mashups had been successfully self-published on YouTube, where they gained millions of views. [1] [2]

Notable campaigns

In 2010, PorterHouse Media partnered with Goodby Silverstein & Partners to produce advertisements for the National Basketball Association's "Where Amazing Happens" campaign. They produced four commercial spots, "Where Defense Happens", "Where Clutch Happens", "Where Determination Happens", and "Where Stepping Up Happens", which each remixed footage of basketball players into rap songs. [3] In the same year, PorterHouse Media also produced a series of advertisements for ESPN's Sunday NFL Countdown and CBC Television's Hockey Night in Canada . [4]

Dutch advertising agency Endemol and PorterHouse Media collaborated in 2015 on a campaign to promote the television show Fear Factor . [5]

Awards

Two of PorterHouse Media's video remixes won Webby Awards: in 2012 for "Best Video Mashup" for the "All He Does Is Win Remix" featuring football player Tim Tebow, [6] and in 2013 for the same award for the "So Disrespectful" remix, which featured Skip Bayless and Stephen A. Smith of First Take . In that year, Porter was also nominated for a Daytime Emmy Award for "Outstanding Promotional Achievement" for PorterHouse Media's collaboration with the ABC network, which included creating "monthly mashups" for the morning news program Good Morning America . [7]

In 2012, Fast Company named Porter one of the "Most Creative People of 2012" for his work through PorterHouse Media. [8]

Related Research Articles

A mashup is a creative work, usually a song, created by blending two or more pre-recorded songs, typically by superimposing the vocal track of one song seamlessly over the instrumental track of another and changing the tempo and key where necessary. Such works are considered "transformative" of original content and in the United States they may find protection from copyright claims under the "fair use" doctrine of copyright law.

<span class="mw-page-title-main">Remix culture</span> Society that allows and encourages derivative works

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Steve Porter is an American music video producer, remixer and DJ originally from Amherst, Massachusetts. He is best known for his pop-culture mashup remixes and studio work as a progressive house producer.

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"Bale Out: RevoLucian's Christian Bale Remix!" is a satirical dance remix by American composer Lucian Piane, also known as RevoLucian, released on February 2, 2009, to YouTube and Myspace. The piece parodies Christian Bale by utilizing audio from a July 2008 rant made by the actor on the set of Terminator Salvation. Various other elements are used in the remix, including pulsating dance track beats and clips of Barbra Streisand from a 2006 exchange with a supporter of then-President George W. Bush, creating the impression of Streisand arguing with Bale.

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References

  1. Cortez, Samantha (2012-07-11). "After Getting 14 Million YouTube Views, This DJ Started Creating Video Remixes For Big Brands". Business Insider . Retrieved 2015-10-29.
  2. Anderson, Kyle (2009-07-14). "'Rap Chop' And 'Press Hop' DJ Turns Viral Video Into Big Business". Newsroom. MTV. Archived from the original on August 2, 2009. Retrieved 2015-10-29.
  3. Thomas, Vincent (2010-05-03). "Where the Remix Happens" . Retrieved 2015-10-22.
  4. Hicks, Brandon (2010-12-07). "DJ Steve Porter remixes HNIC". CBC News. Retrieved 2015-10-29.
  5. McCord, Luke (2015-04-17). "Endemol Beyond USA Launching 'Fear Factor' YouTube Series". Broadcasting & Cable . Retrieved 2015-10-29.
  6. "President Barack Obama, President Bill Clinton, Bono Lead Tribute to Steve Jobs at the 16th Annual Webby Awards" (Press release). New York, NY: The Webby Awards. 2012-05-21. Retrieved 2015-10-29.
  7. "Holyoke DJ receives a Webby win and an Emmy nod". Holyoke Redevelopment. 2013. Retrieved 2015-10-29.
  8. Zax, David (2013-09-30). "Watch This Genius Mashup of Muhammad Ali—Then Learn How Its Creator Reads Clients Like a Dance Floor". Fast Company . Retrieved 2015-10-29.