Prozis is a Portuguese company headquartered in Maia, Portugal, specializing in sports nutrition, fitness apparel, and wellness products. Operating under the Prozis Group, it primarily follows a direct-to-consumer online retail model supported by production and logistics facilities in several countries, including Germany, Italy, and the United States. Recognized as one of Europe’s leading brands in the sports nutrition and wellness sector,[1] the company employs approximately 1,500 people and continues to expand internationally, including through a €20 million investment in a new production facility in South Carolina, United States.[2][3]
The company began as an online retailer distributing sports nutrition products from various established brands to the Portuguese market. It later transitioned to manufacturing and marketing its own line of products, gradually phasing out third-party brands. Over time, Prozis expanded its portfolio to include dietary supplements, activewear, functional foods, and fitness-related technology items.
To support its growth, the company invested in production facilities and implemented in-house quality control systems. By 2015, Prozis reported over 230 employees and annual revenues exceeding €45 million.[4] In subsequent years, the company expanded into multiple international markets and developed its own logistics infrastructure, including dedicated warehouses and delivery fleets in several countries.
Reports indicate that Prozis has shown consistent year-on-year revenue growth in recent years.[5][6] This sustained growth reinforces Prozis’ position as one of Europe’s leading companies in the sports nutrition and wellness sector, in line with the region’s strong market expansion.[1]
In 2024, Prozis announced a €20 million investment in a cereal production facility in South Carolina, United States, as part of its North American expansion strategy.[2]
Sponsorships and partnerships
Prozis has established partnerships with several football and esports teams across Europe, including:
Portugal: Benfica, Braga, Famalicão, Porto, Rio Ave, Sporting CP
Italy: Inter Milan, AS Roma
France: AS Monaco
Spain: Sevilla FC, Valencia CF
In addition to sports sponsorships, Prozis collaborates extensively with fitness influencers and athletes, leveraging social media visibility to enhance its digital presence. The company operates a network of social media affiliates worldwide, a strategy that has contributed to Prozis becoming the most frequently tagged brand on Instagram in Portugal.[7]
Awards and recognition
2016 – Escolha do Consumidor (Consumer’s Choice): Awarded in Portugal in the “Sports Supplements” category.[8]
Prémio Exportadora Revelação (Export Revelation Award): Recognition for excellence in internationalization and export performance, promoted by Novo Banco, Jornal de Negócios, and IGNIOS.[9]
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