Pure Gold Jewellers

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Pure Gold Jewellers
Company type Private Limited Company
Industry Retail
Founded(Dubai, UAE) 1989
Founder Firoz Merchant
Headquarters Dubai, UAE
Number of locations
100 in the Middle East, 200 in India (July 2011)
Key people
 Firoz Merchant (Chairman and founder)
ProductsJewellery
OwnerPure Gold Group
Number of employees
1250 (2011)
Website pugold.com

Pure Gold Jewellers is a jewellery retailer with 120 stores across the Middle East, in the UAE, Oman, Kuwait, Qatar, Jordan, KSA, Bahrain, and Sri Lanka. The company also has 200 stores in India. [1] The company's stores sell a variety of jewellery in diamonds, gold, platinum, Murano glass and precious stones. Founded [2] by Indian expatriate Firoz Merchant in 1989, the first Pure Gold Jewellers store was established in Dubai. Merchant has focused on gradual expansion of the brand's retail network. [3] The company entered the Indian market in 2010. It has plans to open 200 stores in the country in the next few years. Pure Gold are the sole concessionaire for retail of gold and diamond jewellery at Abu Dhabi Duty Free (terminals I, II, and III), Kuwait Duty Free and Muscat Duty Free. [4] Pure Gold Jewellers employs more than 1000 retail staff across the globe and also owns two jewellery manufacturing factories in India and in China, employing over 1,500 workers. [5]

Contents

Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years: 2007–2008, 2008–2009, 2009–2010, 2011–2012, 2012–2013 and 2014–2015 under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development, making it the only company to have won it five times. [6] The company also topped in the ‘Best Customer Service’ category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010. [7]

Corporate social responsibility

Pure Gold Jewellers' corporate social responsibility has been focused on philanthropy, in conjunction with the UAE government. Organisations that have benefited from the company's CSR policies include the Red Crescent Society, the Sheikh Mohammed Bin Rashid Al Maktoum Charitable Trust, Bait-ul-Khair, the UAE's Education Ministry and the Health Ministry, among many others. Firoz Merchant has also contributed towards Corrective Institutions in order to release prisoners belonging to various nationalities jailed in the UAE. [8]

Notes

  1. ↑ "Pure Gold receives best brand honor for the 2nd year from Dubai government" Archived 2011-06-06 at the Wayback Machine , AME Info, May 28, 2009. Retrieved July 26, 2011.
  2. ↑ Staff Report. "Sterling accolade for Pure Gold Jewellers' chairman". Khaleej Times. Retrieved 2023-11-28.
  3. ↑ "Pure Gold Jewellers opens in Qatar ", TradeArabia, July 24, 2011. Retrieved July 26, 2011.
  4. ↑ "Pure Gold to open 200 stores in India", Gulf News, June 15, 2010. Retrieved July 26, 2011.
  5. ↑ "Indian Power List 2010: 39 Firoz G. Merchant ", Arabian Business. Retrieved July 26, 2011.
  6. ↑ UAE Retail Benchmarking Study 2009
  7. ↑ "Pure Gold receives best brand honor for the 2nd year from Dubai government" Archived 2011-06-06 at the Wayback Machine , AME Info, May 28, 2009. Retrieved July 26, 2011.
  8. ↑ "Firoz Merchant helps 600 debt-laden UAE prisoners to go home". gulfnews.com. 2019-05-04. Retrieved 2023-11-28.
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