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Purex Crystals are a crystal-form in-wash "fragrance booster" (and formerly a crystal-form in-wash fabric softener) manufactured by Henkel and marketed in the United States and Canada.
Introduced in 2011, [1] [2] the Purex Crystals product was the first crystal-form fabric softener sold in the United States. [3] According to an article in Good Housekeeping , the Purex Crystals fabric softener could safely be used on active wear and children's polyester sleepwear without harming flame resistance properties. [4] In January 2013, the company launched a version made specifically for babies. [5]
As of February 2022, the Purex website refers to Purex Crystals brand products as "fragrance boosters" rather than fabric softeners, as they did previously. [6]
The company also uses "Purex With Crystals" as a branding label for liquid and powdered laundry detergent. [7] [8]
Zooka Creative, the marketing team behind the launch of the Purex Crystals fabric softener product, won a Gold Effie Award from Effie Worldwide in 2012. [9] [10]
A detergent is a surfactant or a mixture of surfactants with cleansing properties when in dilute solutions. There are a large variety of detergents, a common family being the alkylbenzene sulfonates, which are soap-like compounds that are more soluble in hard water, because the polar sulfonate is less likely than the polar carboxylate to bind to calcium and other ions found in hard water.
Persil is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America, China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available laundry detergent that combined bleach with the detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.
OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. It was formerly owned by Orange Glo International from its introduction in 1997 until it was acquired in 2006.
A fabric softener or fabric conditioner is a conditioner that is applied to laundry during the rinse cycle in a washing machine to reduce harshness in clothes that are dried in air after machine washing. In contrast to laundry detergents, fabric softeners may be regarded as a kind of after-treatment laundry aid.
Sunlight is a brand of laundry soap, laundry detergent and dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products since 2010.
Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever. The product is available in sheets or liquid.
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.
Fels-Naptha is an American brand of laundry soap manufactured by Summit Brands. The soap was originally created in 1893 by Fels and Company.
Laundry detergent is a type of detergent used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder and liquid form.
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA.
Dishwashing liquid, also known as dishwashing soap, dish detergent, and dish soap is a detergent used to assist in dishwashing. It is usually a highly-foaming mixture of surfactants with low skin irritation, and is primarily used for hand washing of glasses, plates, cutlery, and cooking utensils in a sink or bowl. In addition to its primary use, dishwashing liquid also has various informal applications, such as for creating bubbles, clothes washing and cleaning oil-affected birds.
A laundry ball or washing ball is a product made of solid, insoluble material promoted as a substitute for laundry detergent. Producers of laundry balls often make pseudoscientific claims about their mechanisms of action and exaggerate the extent of their benefits.
Purex is a brand of laundry detergent and laundry-related products manufactured by Henkel North American Consumer Goods and marketed in the United States and Canada. Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach. The brand name is also used for a line of in-wash "fragrance booster" products called Purex Crystals. The Purex Crystals brand was originally launched as an in-wash fabric softener product.
The Sun Products Corporation was a United States-based manufacturer of laundry detergent, fabric softeners, and other household cleaning products. With annual sales of $2.0 billion, the company's brands included All, Wisk (discontinued), Snuggle, Sun, Surf, and Sunlight. Sun Products holds the second largest market share in the $10 billion North American fabric care market as of 2010. In addition, Sun Products was the manufacturing partner for many retailer brand laundry and dish products in North America.
Pigeon Corporation, established in 1978, is a manufacturer of household products. In August 1978, the company created of “Pigeon”, the first fabric softener made in Korea. The company has more than 50% of the Korean market for fabric softeners in Korea.
Laundry detergent pods are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include All, Arm & Hammer, Gain, Purex, Persil and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods.
Fabric treatments are processes that make fabric softer, or water resistant, or enhance dye penetration after they are woven. Fabric treatments get applied when the textile itself cannot add other properties. Treatments include, scrim, foam lamination, fabric protector or stain repellent, anti microbial and flame retardant.