Purex (laundry detergent)

Last updated
Purex
Purex (laundry detergent) logo.png
Product type Laundry detergent
Owner Henkel North American Consumer Goods
CountryIntroduced as Purex Bleach in Los Angeles, California, U.S.
Introduced1922;101 years ago (1922)
Related brandsPurex Bleach
Markets United States, Canada
Previous ownersPurex Industries, Inc.
Website www.purex.com

Purex is a brand of laundry detergent and laundry-related products manufactured by Henkel North American Consumer Goods and marketed in the United States and Canada. Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach. The brand name is also used for a line of in-wash "fragrance booster" products called Purex Crystals. The Purex Crystals brand was originally launched as an in-wash fabric softener product.

Contents

History

In 1922, Lionel S. Precourt and his son, Ray, began to make household bleach from their 400-square-foot (37 m2) garage behind their family home in Los Angeles, California. The following year, the name Purex was adopted for their bleach product. By 1946, Purex[ clarification needed ] began to produce its first light-duty, dry detergent, under the brand name Trend.

In 1955, Purex acquired Old Dutch Cleanser from Cudahy Packing Company. [1] On July 31, 1956, Purex acquired the Manhattan Soap Company best known for its "SweetHeart" soap. [2] In 1962, Purex acquired The Campana Company of Batavia, Illinois, from the Dow Chemical Company.[ citation needed ] The same year, it merged with Brillo Manufacturing Company, makers of Brillo Pad.[ citation needed ]

In 1975, Purex liquid laundry detergent was introduced. Purex liquids began the use of its distinctive blue plastic bottle in 1981.

In 1981, Purex acquired the food and household brands of A. E. Staley Manufacturing Company, among them, Cream Corn Starch, Staley Pancake and Waffle Syrup, Sta-Puf fabric softener, Sta-Flo liquid starch and Sno Bol toilet bowl cleaner. [3]

In 1982, Purex Industries, Inc. was acquired in a leveraged buyout by Gibbons, Green and van Amerongen Ltd., the predecessor of Leonard Green & Partners. [4] [5] In 1985, the household and consumer products business of Purex Industries, Inc. was acquired by Greyhound Corporation [6] and was combined with Greyhound's Armour-Dial to form The Dial Corporation. By the 1990s, Dial would discontinue the Purex bleach product to focus on laundry detergents.

In April 2004, The Dial Corporation was acquired by Henkel.

See also

Related Research Articles

<span class="mw-page-title-main">Colgate-Palmolive</span> American multinational consumer products company

Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.

<span class="mw-page-title-main">Brillo Pad</span> Trade name for a scouring pad made from soap-impregnated steel wool

Brillo is a trade name for a scouring pad, used for cleaning dishes, and made from steel wool impregnated with soap. The concept was patented in 1913, at a time when aluminium pots and pans were replacing cast iron in the kitchen; the new cookware blackened easily. The company's website states the name Brillo is from the Latin word for "bright", although no such word exists in Latin. In Spanish the word brillo means the noun "shine"; however, German, Italian, French, and English do have words for "shine" or "bright" beginning with brill- deriving from Latin words for beryl.

<span class="mw-page-title-main">Persil</span> German brand of laundry detergent

Persil is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America, China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available laundry detergent that combined bleach with the detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.

<span class="mw-page-title-main">Armour and Company</span> Former American company

Armour & Company was an American company and was one of the five leading firms in the meat packing industry. It was founded in Chicago, in 1867, by the Armour brothers led by Philip Danforth Armour. By 1880, the company had become Chicago's most important business and had helped make Chicago and its Union Stock Yards the center of America's meatpacking industry. During the same period, its facility in Omaha, Nebraska, boomed, making the city's meatpacking industry the largest in the nation by 1959. In connection with its meatpacking operations, the company also ventured into pharmaceuticals and soap manufacturing, introducing Dial soap in 1948.

<span class="mw-page-title-main">Sunlight (cleaning product)</span>

Sunlight is a brand of laundry soap, laundry detergent and dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products since 2010.

<span class="mw-page-title-main">Snuggle</span> Brand of fabric softener

Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever. The product is available in sheets or liquid.

<span class="mw-page-title-main">Henkel</span> German consumer goods company

Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.

<span class="mw-page-title-main">Fels-Naptha</span> American laundry soap

Fels-Naptha is an American brand of laundry soap manufactured by Summit Brands. The soap was originally created in 1893 by Fels and Company.

Primary Products Ingredients Americas LLC, also formerly known as Tate & Lyle Primary Products, is an American subsidiary of Tate & Lyle PLC that produces a range of starch products for the food, paper and other industries; high fructose corn syrup; crystalline fructose; and other agro-industrial products. The company was incorporated in 1906 as A. E. Staley Manufacturing Company by Augustus Eugene Staley.

<span class="mw-page-title-main">Laundry detergent</span> Type of detergent used for cleaning laundry

Laundry detergent is a type of detergent used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder and liquid form.

<span class="mw-page-title-main">Henkel North American Consumer Goods</span> American company

Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA.

Bluing, laundry blue, dolly blue or washing blue is a household product used to improve the appearance of textiles, especially white fabrics. Used during laundering, it adds a trace of blue dye to the fabric.

<span class="mw-page-title-main">Kao Corporation</span> Japanese chemicals and cosmetics company

Kao Corporation is a Japanese global chemical and cosmetics company headquartered in Nihonbashi-Kayabacho, Chūō, Tokyo, Japan.

The Sun Products Corporation was a United States-based manufacturer of laundry detergent, fabric softeners, and other household cleaning products. With annual sales of $2.0 billion, the company's brands included All, Wisk (discontinued), Snuggle, Sun, Surf, and Sunlight. Sun Products holds the second largest market share in the $10 billion North American fabric care market as of 2010. In addition, Sun Products was the manufacturing partner for many retailer brand laundry and dish products in North America.

<span class="mw-page-title-main">Pigeon (Korean company)</span> Korean household product manufacturer

Pigeon Corporation, established in 1978, is a manufacturer of household products. In August 1978, the company created of “Pigeon”, the first fabric softener made in Korea. The company has more than 50% of the Korean market for fabric softeners in Korea.

<span class="mw-page-title-main">Cudahy Packing Company</span> American meat packing company

Cudahy Packing Company was an American meat packing company established in 1887 as the Armour-Cudahy Packing Company and incorporated in Maine in 1915. The Cudahy meatpacking business was acquired by Bar-S Foods Company in 1981.

Purex Crystals are a crystal-form in-wash "fragrance booster" manufactured by Henkel and marketed in the United States and Canada.

References

  1. "Purex buys Cudahy unit; Old Dutch Cleanser Division Is Sold for Stock and Cash". The New York Times. 25 April 1955. Retrieved 8 April 2020.
  2. Other Sales, Mergers, New York Times, August 1, 1956, pg. 30.
  3. "Purex Industries Inc". United Press International. 26 October 1981. Retrieved 28 February 2020.
  4. "Purex Industries". United Press International. 29 January 1982. Retrieved 13 March 2018.
  5. "Purex Merger is Approved". The New York Times. 12 August 1982. Retrieved 13 March 2018.
  6. Hicks, Jonathan (22 February 1985). "Greyhound to buy Purex Division". The New York Times. Retrieved 11 March 2018.