A deodorant is a substance applied to the body to prevent or mask body odor due to bacterial breakdown of perspiration in the armpits, groin, and in the foot, and in some cases vaginal secretions. A subclass of deodorants, called antiperspirants, prevents sweating itself, typically by blocking sweat glands. Antiperspirants are used on a wider range of body parts, at any place where sweat would be inconvenient or unsafe, since unwanted sweating can interfere with comfort, vision, and grip. Other types of deodorant allow sweating but prevent bacterial action on sweat, since human sweat only has a noticeable smell when it is decomposed by bacteria.
Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by Procter & Gamble.
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G).
Armour & Company was an American company and was one of the five leading firms in the meat packing industry. It was founded in Chicago, in 1867, by the Armour brothers led by Philip Danforth Armour. By 1880, the company had become Chicago's most important business and had helped make Chicago and its Union Stock Yards the center of America's meatpacking industry. During the same period, its facility in Omaha, Nebraska, boomed, making the city's meatpacking industry the largest in the nation by 1959. In connection with its meatpacking operations, the company also ventured into pharmaceuticals and soap manufacturing, introducing Dial soap in 1948.
Sunlight is a brand of laundry soap, laundry detergent and dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products since 2010.
Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever. The product is available in sheets or liquid.
Henkel AG & Co. KGaA is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. It is active in both the consumer and industrial sectors. Founded in 1876, the DAX company is organized into three globally operating business units and is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex, amongst others.
Henkel Corporation, doing business as Henkel North American Consumer Goods, and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a subsidiary of the German company Henkel AG & Co. KGaA.
Mitchum is a brand of antiperspirant-deodorant, owned by New York-based personal care company Revlon. It is widely known for introducing the first commercially successful sweat blocking antiperspirant and its marketing tagline, "So effective you can skip a day," in use until 2007.
TAG Body Spray was manufactured by TAG Fragrance Company, a subsidiary of Procter & Gamble. It was first released in 2005. From 2005 to 2007, TAG Fragrance Company was part of Global Gillette, until Gillette was bought out by Procter & Gamble and dissolved. In 2016, My Imports USA acquired the TAG brand from Procter & Gamble. My Imports USA plans to launch new TAG items in early 2017.
Renuzit is an American brand of air fresheners produced by Henkel North American Consumer Goods. The Renuzit brand once included a solvent-based spot remover and cleaner as well.
Dial is an American brand of soap and body wash manufactured by Henkel North American Consumer Goods, the American subsidiary of Henkel AG & Co. KGaA. It was the world's first antibacterial soap.
Rexona is an Australian deodorant and antiperspirant brand, the manufacturer is owned by the British conglomerate Unilever.
Right Guard is an American brand of deodorant and shower gel that is manufactured and sold by Thriving Brands LLC. It is the second largest brand in the male deodorant category in the United States. Right Guard was introduced in 1960 by The Gillette Company as the first aerosol deodorant. The Procter & Gamble Company acquired Gillette in 2005 and sold the Right Guard brand to The Dial Corporation, a subsidiary of Henkel, in 2006. The brand was acquired by Thriving Brands LLC in June 2021.
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.
The Sun Products Corporation was a United States-based manufacturer of laundry detergent, fabric softeners, and other household care products. With annual sales of $2.0 billion, the company's brands included All, Wisk (withdrawn), Snuggle, Sun, Surf, and Sunlight. Sun Products holds the second largest market share in the $10 billion North American fabric care market as of 2010. In addition, Sun Products was the manufacturing partner for many retailer brand laundry and dish products in North America.
Secret is an antiperspirant/deodorant for women manufactured by Procter & Gamble. It is sold in the United States, Canada, and Mexico. Secret was launched as the first female deodorant in 1956, after more than 10 years of research that began in 1945. Secret is the only female brand antiperspirant/deodorant in Procter & Gamble's portfolio of products, which includes male brands Gillette and Old Spice.
Coast is an American brand of deodorant soap and body wash owned by High Ridge Brands Company. It was originally introduced by Procter & Gamble in 1976. Its marketing catchphrase is "The Eye Opener!" Originally a bar soap, the company also began to produce body wash in 2003.
Edna Murphey was the creator of the Odorono brand of deodorant and originator of modern-day deodorant marketing strategies (1912). Murphey's father, Dr. Abraham D. Murphey, a physician, developed the liquid antiperspirant to help surgeons with sweaty hands. Edna subsequently found this antiperspirant useful on underarms and began marketing the product to women. There had been other previous deodorant/antiperspirant inventions previous to Murphey's, however, Murphey's was the product that became widely distributed. Murphy called the deodorant, Odorono (Odor-o-no) and started the company Odorono Co. At the time, antiperspirant products were not widely used, and Murphey was, for the most part, unsuccessful at selling the product in the office she rented in Cincinnati. Many potential users thought the item was either unnecessary, potentially harmful to their health, or that the red color of the product would damage their clothing.
