Theodor W. Adorno was a German philosopher, musicologist, and social theorist.
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum, in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, most implementations of electronic communication were one-to-one, with the message intended for a single recipient. The term broadcasting evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898.
"The War of the Worlds" was a Halloween episode of the radio series The Mercury Theatre on the Air directed and narrated by Orson Welles as an adaptation of H. G. Wells's novel The War of the Worlds (1898) that was performed and broadcast live at 8 pm ET on October 30, 1938, over the CBS Radio Network. The episode is famous for inciting a panic by convincing some members of the listening audience that a Martian invasion was taking place, though the scale of panic is disputed, as the program had relatively few listeners.
The hypodermic needle model is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along".
The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media. In contrast to the one-step flow of the hypodermic needle model or magic bullet theory, which holds that people are directly influenced by mass media, according to the two-step flow model, ideas flow from mass media to opinion leaders, and from them to a wider population. Opinion leaders pass on their own interpretation of information in addition to the actual media content.
Paul Felix Lazarsfeld was an Austrian-American sociologist and mathematician. The founder of Columbia University's Bureau of Applied Social Research, he exerted influence over the techniques and the organization of social research. "It is not so much that he was an American sociologist," one colleague said of him after his death, "as it was that he determined what American sociology would be." Lazarsfeld said that his goal was "to produce Paul Lazarsfelds". He was a founding figure in 20th-century empirical sociology.
Marie Jahoda was an Austrian-British social psychologist.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising. Mass communication, unlike interpersonal communication and organizational communication, focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content and information that is being mass communicated persuades or affects the behavior, attitude, opinion, or emotion of people receiving the information.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and themedia effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture.
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates media, most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks. These can be rooted in the social sciences, rhetoric, literary theory, cultural studies, communication studies and network science depending on the phenomena they seek to explain. Audience theories can also be pitched at different levels of analysis ranging from individuals to large masses or networks of people.
Media studies encompasses the academic investigation of the mass media from perspectives such as sociology, psychology, history, semiotics, and critical discourse analysis. The purpose of media studies is to determine how media affects society.
Herta Herzog-Massing was an Austrian-American social scientist specializing in communication studies. Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research. She was married to Paul Lazarsfeld, and later to Paul Massing, and was stepmother to Lazarsfeld's daughter, MIT professor Lotte Bailyn.
Bernard Reuben Berelson (1912–1979) was an American behavioral scientist, known for his work on communication and mass media.
Albert Hadley Cantril, Jr. was an American psychologist from the Princeton University, who expanded the scope of the field.
Farm Radio International, or Radios Rurales Internationales, is a Canadian non-profit organization that was founded in 1979 by CBC Radio broadcaster George Atkins. The organization is headquartered in Ottawa, Ontario and works with radio broadcasters to improve food security and agricultural methods for small-scale farmers and rural communities in African countries.
Various aspects of communication have been the subject of study since ancient times, and the approach eventually developed into the academic discipline known today as communication studies.
Robert Harry Socolow is an American environmental scientist, theoretical physicist and professor emeritus of Mechanical and Aerospace Engineering at Princeton University. He was a founder of the Carbon Mitigation Initiative of Princeton University. He has articulated pathways to reduction of carbon dioxide emissions for minimizing climate change, especially the concept of climate stabilization wedge. Socolow has developed equitable approaches to climate change mitigation that balance reductions in greenhouse gas emissions with economic development.
Hazel Gaudet-Erskine was an American social and communications scientist and a member of the Princeton Radio Project.
The year 1938 was marked, in science fiction, by the following events.
Michael J. Socolow is an American media historian and former broadcast journalist who teaches in the Department of Communication and Journalism at the University of Maine.
