Rainbow's End (theme park)

Last updated

Rainbow's End
Rainbows End Logo 2014.png
Current Rainbow's End logo is introduced since 2014
Location Manukau, New Zealand
Coordinates 36°59′38″S174°53′02″E / 36.994°S 174.884°E / -36.994; 174.884
OpenedDecember 1982;42 years ago (1982-12)
OwnerRainbow's End Theme Park Limited (subsidiary of Rangatira Limited)
SloganFun On Demand
Operating seasonYear-round (except Christmas Day)
Area9.3 ha (23 acres)
Attractions
Total21
Water rides2
Website www.rainbowsend.co.nz

Rainbow's End is a theme park in Manukau, Auckland, New Zealand. Rainbow's End has an area of 9.3 hectares (23 acres) and includes the main theme park and also Kidz Kingdom, a family entertainment centre for children 8 years and under. [1] [2] The park, owned by Rainbows End Theme Park Limited, a subsidiary of Rangatira Limited, [3] is New Zealand's largest theme park and currently employs up to 300 staff. [4]

Contents

History

Opened in 1982 on the site of a former skate park, the park extended its lease in 2010 for another 24 years after five years of discussions with the Manukau City Council. The extension was conditional on reducing its size by 0.4 ha to 9.3 ha to allow for new construction at the nearby law courts (being compensated for the land lost). The agreement with the Council committed the company to re-invest $3 million every three years into new rides or upgrades.

Ride History
1982 – Park opens with the Bumper Boats, Mini Golf, Can Am Cars, Mirage Cars and video games
1983 – Cinema 180, Pirate Ship, Maze and the indoor play area open
1984 – Log Flume and Dodgems open
1985 – Kiddies Cars and Space Shuttle Zim Zam Zoo Playground open
1986 – Coca-Cola Corkscrew Coaster opens
1992 – Motion Master opens
1993 – Family Karts replace Mirage Cars
1995 – Gold Rush opens
1996 – Car wash Convoy opens
1997 – Castle Land open with Dragons Flight roller coaster and Carousel (known as Cadbury Land Castle until 2012)
1998 – Log Flume set on fire by arsonists in June. Ride reconstructed and rethemed before reopening as the Enchanted Forest Log Flume
2001 – Fear Fall opens
2004 – Power Surge and Jumpin' Star open
2008 – Ferris wheel inside the Cadbury Land castle is closed after the death of a maintenance worker after they got caught in the ride mechanism
2009 – Invader opens
2012 – Dragons Flight is removed from Castle Land. Castle Land closes and the new Kidz Kingdom outdoor covered area is opened on Boxing Day 2012 [5] with 3 new rides: The Choco Express, Surf n Swing and Magic Bikes. [6] Happy Feet replaces Journey to the Centre of the Earth in the Motion Master
2013 – The indoor section of Kidz Kingdom opens which includes The Fortress of Fun, Enzo's Country Raceway and the Small Talk Cafe as well as interactive activities for smaller children [7]
2014 – Stratosfear, a Discovery Revolution ride from Zamperla, opened on 17 April. Unlike most Discoverys this version sends riders upside down, one of only 4 of them in the world that do so [7]
2015 – After 32 years of operation, Rainbow's End closed and demolished their Cinema 180. This was the last of its kind in the world. The park announced on their website that they will be building a new attraction around this area in the future
2016 – The Dodgems ride is completely refurbished including all new cars and 1950s drive in theme [8]
2017 – AA Driver's Town opens [9]
August 2017 – Original Pirate ship closes after 34 years of operation. To be replaced in 2025 with a new Huss Rides Pirate Ship, named Pacifica [10]
2019 – Rainbow's End Playlab opens (this replaces the Futuretainment Arcade) [11]
2019 – Motion Master closed to be replaced with Spectra
2020 – Spectra, the biggest immersive theatre experience in the Southern Hemisphere, opens July [12]
2021 – AA Driver's Town closed to make way for City Strike Laser Tag
2021 – City Strike Laser Tag opened in December 2021 [13]
2022 – Enchanted Forest Log Flume upgraded with a new storyline, featuring new characters set in 4 new lands: The Trees, Unicorn Meadow, Dragon Dale and The Golden Glenn. [14]
2024 – New Pirate Ship ride is announced, to be opened in spring 2025[ citation needed ]

Current rides and attractions

Awards

Rainbow's End and Kidz Kingdom have won a number of awards.

2013 – Awarded two Brass Ring 2012 Awards for "Best Employee Reward and Recognition Program" and "Best Innovation in a Training Program" for a facility with annual attendance less than 1 million at the IAAPA ceremony in Orlando, Florida [16]
2014 – Winner of the Marketing Excellence Award at the Westpac Auckland Business Awards 2014 - South [17]
2015 – Winner of the 'Best of the Best Marketing Award' 2014 at the Westpac Auckland Business Awards [18]
2015 – Awarded a 2015 TripAdvisor Certificate of Excellence [19]
2015 – Finalist in the Tourism Industry Awards 2015 in the categories of "Visitor Experience" and "Business Excellence" [20]
2015 – Kidz Kingdom was the winner of the "Top Family Entertainment Centre of the World Award 2015" at the IAAPA award ceremony in Florida [21]
2015 – Awarded the "Auckland Youth Employer of the Year" award as part of the Auckland Council Youth Employer Pledge Scheme [22]
2016 – Awarded a 2016 TripAdvisor Certificate of Excellence [23]
2016 – Placed 5th in the TripAdvisor list of the Top 10 Amusement Parks & Water Parks in the South Pacific [24]
2016 – Winner of the "Local Youth Employer Award", "Innovative Youth Employer Award" and "Jobfest Exhibitor Award" at the 2016 Young At Heart Awards administered by Auckland Tourism, Events and Economic Development [25]
2017 – Awarded a 2017 TripAdvisor Certificate of Excellence [23]
2017 – Awarded the Qualmark Gold Sustainable Tourism Business Award [26]

Accidents and incidents

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References

  1. ↑ "Kidz Kingdom :: Rainbow's End". Rainbowsend.co.nz. Retrieved 27 October 2016.
  2. ↑ "Kidz Kingdom". Rainbowsend.co.nz. Retrieved 16 July 2016.
  3. ↑ "New owner happy to have Rainbow's End". Radio NZ. 29 November 2012. Retrieved 28 October 2016.
  4. ↑ "Young at Heart Employer Awards :: Rainbow's End". Rainbowsend.co.nz. Retrieved 6 October 2016.
  5. ↑ "Kidz Kingdom set to boost visitation at Rainbow's End - Australasian Leisure Management". Ausleisure.co.nz. 3 February 2013. Retrieved 27 October 2016.
  6. ↑ "Kidz Kingdom :: Rainbow's End". Rainbowsend.co.nz. Retrieved 27 October 2016.
  7. 1 2 "Rainbow's End Theme Park Rides :: Rainbow's End". Rainbowsend.co.nz. Retrieved 27 October 2016.
  8. ↑ "All New Dodgems". Rainbow's End. 5 January 2016. Retrieved 27 October 2016.
  9. ↑ "AA Driver's Town Now Open :: Rainbow's End". rainbowsend.co.nz. Retrieved 30 March 2017.
  10. ↑ "Iconic pirate ship ride at Auckland's Rainbow's End to close". Stuff.co.nz. 9 August 2017. Retrieved 1 September 2017.
  11. ↑ "Rainbow's End Playlab Opens :: Rainbow's End". rainbowsend.co.nz. Retrieved 21 July 2019.
  12. ↑ "Spectra Opens :: Rainbow's End". rainbowsend.co.nz. Retrieved 20 July 2020.
  13. ↑ "City Strike Laser Tag :: Rainbow's End". rainbowsend.co.nz. Retrieved 3 October 2021.
  14. ↑ "Get Ready To Be Enchanted :: rainbowsend.co.nz" . Retrieved 18 November 2021.
  15. ↑ "Kidz Kingdom :: Rainbow's End". rainbowsend.co.nz. Retrieved 7 June 2016.
  16. ↑ "Rainbow's End Wins International Awards! :: Rainbow's End". Rainbowsend.co.nz. 12 February 2013. Retrieved 27 October 2016.
  17. ↑ "Rainbow's End Theme Park Wins Award for Marketing :: Rainbow's End". Rainbowsend.co.nz. 17 October 2014. Retrieved 27 October 2016.
  18. ↑ "Rainbow's End – Crowned 'BEST OF THE BEST' :: Rainbow's End". Rainbowsend.co.nz. 4 March 2015. Retrieved 27 October 2016.
  19. ↑ "2015 TRIPADVISOR CERTIFICATE OF EXCELLENCE :: Rainbow's End". Rainbowsend.co.nz. 25 May 2015. Retrieved 27 October 2016.
  20. ↑ "Rainbow's End named Tourism Awards finalist :: Rainbow's End". Rainbowsend.co.nz. 31 August 2015. Retrieved 27 October 2016.
  21. ↑ "It's Official – Kidz Kingdom at Rainbow's End Judged Best in the world". Rainbowsend.co.nz. 19 November 2015. Archived from the original on 7 April 2017. Retrieved 27 October 2016.
  22. ↑ "Rainbow's End - Youth Employer of the Year 2015 :: Rainbow's End". Rainbowsend.co.nz. 30 November 2015. Retrieved 27 October 2016.
  23. 1 2 "2017 Trip Advisor Certificate of Excellence :: Rainbow's End". Rainbowsend.co.nz. 26 May 2016. Retrieved 27 October 2016.
  24. ↑ "Best Amusement Parks - the South Pacific - TripAdvisor Travellers' Choice Awards". Tripadvisor.co.nz. Retrieved 27 October 2016.
  25. ↑ "Young at heart awards | AucklandNZ.com". Aucklandnz.com. Retrieved 6 October 2016.
  26. ↑ "Rainbow's End Qualmark | :: Rainbow's End". Rainbow's End. Retrieved 3 October 2017.
  27. ↑ "History of sentenced adventure operators - National News". TVNZ. Retrieved 28 September 2013.
  28. ↑ Martin Johnston (10 February 2008). "Police name man killed at Rainbow's End". The New Zealand Herald . Retrieved 10 September 2011.
  29. ↑ Martin Johnston (11 February 2008). "Theme park stays shut after tragedy". The New Zealand Herald . Retrieved 10 September 2011.
  30. ↑ "Rainbow's End Ride Injures Woman - national". Stuff.co.nz. 10 November 2012. Retrieved 28 September 2013.
  31. ↑ "Passengers on stuck Rainbow's End rollercoaster describe terror". Newshub. 15 January 2015. Archived from the original on 27 October 2016. Retrieved 8 June 2022.
  32. ↑ "People on roller coaster 'never at risk'". RNZ. 6 January 2015. Retrieved 8 June 2022.
  33. ↑ "New Zealand Theme Park employee shuts down ride for 'spitting' - kids hanging upside down". BlastingNews.com. 28 November 2016. Retrieved 8 June 2022.
  34. ↑ "Rainbow's End". Twitter.com. 28 November 2016. Retrieved 8 June 2022.
  35. ↑ "Children stranded on malfunctioning amusement park ride in NZ". Kidspot (News.com.au). 28 November 2016. Retrieved 8 June 2022.
  36. ↑ "Fifteen people evacuated off Rainbow's End Corkscrew roller coaster". Stuff.co.nz. 18 November 2018. Retrieved 8 June 2022.
  37. ↑ "Evacuation from Rainbow's End rollercoaster after it stopped". RNZ. 18 November 2018. Retrieved 8 June 2022.
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