Ray Everett

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Ray Everett
Ray Everett portrait Dec 2017.jpg
Ray Everett in 2017
Born (1969-03-27) March 27, 1969 (age 54)
Alma mater
Occupation(s) Privacy Officer, Avellino Lab USA Inc.
Known forCreating the modern Chief Privacy Officer position

Ray Everett (born March 27, 1969), formerly known as Ray Everett-Church, is an American attorney, entrepreneur and author. He was dubbed "the dean of corporate Chief Privacy Officers" by Interactive Week Magazine, first creating that title and position in 1999 at Internet advertising company AllAdvantage. [1] [2] In 1997, he was profiled by The New York Times as an influential advocate of responsible online advertising. [3] In 2013 and 2014 Business Insider designated him among the “Most Important LGBT People in Tech.” [4] [5]

Contents

Biography

Everett combined computers, writing and security at an early age. He purchased his first computer, a Commodore 64, and a 300-baud modem at age 14. A year later, he published his first article, writing for the Westview (a Nashville area community newspaper) and detailing his experiences as a youthful cracker of various early online services and WATS systems. [6]

He worked for the American Immigration Lawyers Association in Washington, D.C., where he first became involved with the issue of spam as a result of the notorious "Green Card Lottery" spams sent by immigration lawyers Canter & Siegel. That involvement was featured in a Wired Magazine article in 1999. [7] He continued to work on the emerging issues of spam and Internet privacy as independent consultant, where his work included developing anti-spam policies and enforcement practices for America Online, and as an Associate at the telecommunications law firm of Haley Bader & Potts PLLC in Ballston, Virginia. [8]

In 1999 he went to work for Internet infomediary AllAdvantage where he, along with AllAdvantage CEO Jim Jorgensen, conceived of the corporate Chief Privacy Officer position [9] [10] and helped define the privacy standards for the world's first implementation of a mass market infomediary. [11] He was also the Vice President for Public Policy at AllAdvantage, where he managed lobbying and government relations, including the first piece of anti-spam legislation ever passed by the United States House of Representatives. [12] In April 2000, Everett orchestrated a visit from then-President Bill Clinton as the keynote speaker at a $1.1 Million fundraising event celebrating AllAdvantage's first anniversary. [13]

From 2001 to 2004, he served as Chief Privacy Officer and Vice President for Consulting for Philadelphia-based ePrivacy Group, a privacy consulting and anti-spam technology firm. [14] [15] While there, he was part of the executive team that built anti-spam technology company TurnTide Inc., which was sold to Symantec Corporation in 2004 for $28 million. [16]

After privacy roles at Habeas, [17] [18] Responsys, [19] Keynote Systems, and Yahoo, [4] in 2014 he became Director of Product Management and Principal Consultant at TrustArc (formerly TRUSTe) [20] [5] where his group designed software for automating privacy risk management and built the company's first consulting practice. [21] In 2019, he joined the financial technology company Blackhawk Network Holdings as Chief Privacy Officer and in 2022 joined biotech startup Avellino Lab USA.

While he has spent considerable time working with Internet start-up ventures in Silicon Valley, [22] his consulting clients have included many large global organizations such as Pharmacia, Pfizer, Kimberly-Clark, Intuit, Aventis, Household/HSBC, Microsoft, the National Association of Home Builders, Ericsson, Comcast, Pandora Radio, Kia Motors, ExxonMobil, Fujifilm, Kellogg's, Mattel, Mondelez, Thermo Fisher Scientific, Toyota, and Yum! Brands. In 1997, he was a co-founder of the anti-spam Coalition Against Unsolicited Commercial Email. [23] In 2002, he was a founding board member of the Privacy Officers Association [24] (now called the International Association of Privacy Professionals). [25]

Publications

Everett co-authored Internet Privacy for Dummies (2002) [26] and Fighting Spam for Dummies (2004), [27] both part of the popular "...For Dummies" book series published by John Wiley & Sons. He has also written chapters on privacy and other Internet-related legal issues for The Internet Encyclopedia (2003) [28] and The Handbook of Information Security (2006). [29] He co-authored the Trusted Email Open Standard, a technical framework for increasing security and trust leveraging existing email technologies and protocols. [30] From 2004 to 2009, he was a columnist for eSecurityPlanet.com and Datamation (JupiterMedia) and wrote more than fifty columns on privacy, security, spam. [31] [32] [33]

Education

Everett holds a B.A. in International Studies from George Mason University (where he served as Editor-in-Chief of the student newspaper Broadside) and a Juris Doctor from The George Washington University Law School. While in law school, he studied under Professor Jonathan Turley, where he was on a litigation team challenging Black Bag Operations authorized under the Foreign Intelligence Surveillance Act (FISA) in espionage cases against former CIA agent Harold J. Nicholson and former FBI agent Earl Edwin Pitts.

Notable activities

Related Research Articles

<span class="mw-page-title-main">Spamming</span> Unsolicited electronic messages, especially advertisements

Spamming is the use of messaging systems to send multiple unsolicited messages (spam) to large numbers of recipients for the purpose of commercial advertising, for the purpose of non-commercial proselytizing, for any prohibited purpose, or simply repeatedly sending the same message to the same user. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social spam, spam mobile apps, television advertising and file sharing spam. It is named after Spam, a luncheon meat, by way of a Monty Python sketch about a restaurant that has Spam in almost every dish in which Vikings annoyingly sing "Spam" repeatedly.

<span class="mw-page-title-main">Honeypot (computing)</span> Computer security mechanism

In computer terminology, a honeypot is a computer security mechanism set to detect, deflect, or, in some manner, counteract attempts at unauthorized use of information systems. Generally, a honeypot consists of data that appears to be a legitimate part of the site which contains information or resources of value to attackers. It is actually isolated, monitored, and capable of blocking or analyzing the attackers. This is similar to police sting operations, colloquially known as "baiting" a suspect.

<span class="mw-page-title-main">CAN-SPAM Act of 2003</span> American law to regulate bulk e-mail

The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 is a law passed in 2003 establishing the United States' first national standards for the sending of commercial e-mail. The law requires the Federal Trade Commission (FTC) to enforce its provisions. Introduced by Republican Conrad Burns, the act passed both the House and Senate during the 108th United States Congress and was signed into law by President George W. Bush in December 2003.

<span class="mw-page-title-main">Email spam</span> Unsolicited electronic advertising by e-mail

Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic.

<span class="mw-page-title-main">John R. Levine</span> American Internet author and consultant

John R. Levine is an Internet author and consultant specializing in email infrastructure, spam filtering, and software patents.

Anti-spam appliances are software or hardware devices integrated with on-board software that implement e-mail spam filtering and/or anti-spam for instant messaging and are deployed at the gateway or in front of the mail server. They are normally driven by an operating system optimized for spam filtering. Anti-spam appliances have existed in wide area networks and home networks since the early 2000s.

AllAdvantage was an Internet advertising company that positioned itself as the world’s first "infomediary" by paying its users/members a portion of the advertising revenue generated by their online viewing habits. It became most well known for its slogan "Get Paid to Surf the Web," a phrase that has since become synonymous with a wide array of online ad revenue sharing systems.

<span class="mw-page-title-main">Blue Frog</span>

Blue Frog was a freely-licensed anti-spam tool produced by Blue Security Inc. and operated as part of a community-based system which tried to persuade spammers to remove community members' addresses from their mailing lists by automating the complaint process for each user as spam is received. Blue Security maintained these addresses in a hashed form in a Do Not Intrude Registry, and spammers could use free tools to clean their lists. The tool was discontinued in 2006.

The Chief Privacy Officer (CPO) is a senior level executive within a growing number of global corporations, public agencies and other organizations, responsible for managing risks related to information privacy laws and regulations. Variations on the role often carry titles such as "Privacy Officer," "Privacy Leader," and "Privacy Counsel." However, the role of CPO differs significantly from another similarly-titled role, the Data Protection Officer (DPO), a role mandated for some organizations under the GDPR, and the two roles should not be confused or conflated.

ePrivacy Group was a privacy consulting and anti-spam technology firm, founded in 2000 by David Brussin, Stephen Cobb, James Koenig, Michael Miora, and Vincent Schiavone. The team was later joined by privacy pioneers Ray Everett and Terry Pittman.

TurnTide Inc. was an anti-spam technology company founded in 2004 and based in Conshohocken, Pennsylvania. The firm was created as a spin-off corporation from privacy and anti-spam technology firm ePrivacy Group to bring to market the world's first anti-spam router. The technology, linking anti-spam detection algorithms with network-level flow controls, was originally marketed by ePrivacy Group under the name "SpamSquelcher".

<span class="mw-page-title-main">Tagged (website)</span> Social discovery website

Tagged is a social discovery website based in San Francisco, California, founded in 2004. It allows members to browse the profiles of any other members, and share tags and virtual gifts. Tagged claims it has 300 million members as of 2014. As of September 2011, Quantcast estimates Tagged monthly unique users at 5.9 million in the United States, and 18.6 million globally. Michael Arrington wrote in April 2011 that Tagged is most notable for the ability to grow profitably during the era of Facebook.

Brightmail Inc. was a San Francisco-based technology company focused on anti-spam filtering. Brightmail's system has a three-pronged approach to stopping spam, the Probe Network is a massive number of e-mail addresses established for the sole purpose of receiving spam. The Brightmail Logistics and Operations Center (BLOC) evaluates newly detected spam and issues rules for ISPs. The third approach is the Spam Wall, a filtering engine that identifies and screens out spam based on the updates from the BLOC.

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Cyren Inc. was a cloud-based Internet security technology company that provided security services and threat intelligence to businesses. It offered a range of services including web security, DNS security, anti-spam solutions, phishing detection, ransomware protection, URL filtering, malware detection, and botnet attack prevention. Cyren also provided endpoint protection for mobile devices and Internet of Things (IoT) gateways. Major clients included Microsoft, Google, Check Point, Dell, T-Mobile, and Intel. The company announced its closure in February 2023.

<span class="mw-page-title-main">Stephen T. Cobb</span>

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References

  1. Trager, Louis (2000-03-29). "Everett-Church: Privacy's His Game". Inter@ctive Week Online (via Archive.org). Archived from the original on 2000-05-11. Retrieved 2006-12-18.
  2. Swire, Peter P. (2002). "The Surprising Virtues of the New Financial Privacy Law". Minnesota Law Review. 86: 2083. doi:10.2139/ssrn.347402.
  3. Clausing, Jeri (1997-08-09). "Anti-Spam Crusader Sees Work as Mission". The New York Times . Retrieved 2006-12-18.
  4. 1 2 Dickey, Megan Rose (22 December 2013). "The 31 Most Important LGBT People in Tech". Business Insider . Insider, Inc. Retrieved 2020-10-12.
  5. 1 2 Dickey, Megan Rose (30 October 2014). "The 30 Most Important LGBT People in Tech". Business Insider . Insider, Inc. Retrieved 2020-10-12.
  6. East, Vickie Kilgore (2 Oct 1983). "'Hacking' Latest Video Game". The Tennessean. p. E-1. Retrieved 26 July 2019. Ray Everett, 14, said [...] a user can receive video games, Sprint, MCI and WATS line telephone numbers and access numbers into other computer systems.
  7. Everett-Church, Ray (1999-04-13). "The Spam That Started It All". Wired News . Retrieved 2006-12-18.
  8. Eviatar, Daphne (2000-09-11). "Enter the CPO - Privacy Czar". American Lawyer Media . Retrieved 2006-12-18.
  9. Dan Tynan (23 November 2012). "Q&A: Privacy Pioneer Ray Everett". IT World. IDG. Retrieved 23 May 2019.
  10. Ulfelder, Steve (2001-01-15). "Oh No, Not Another O!". CIO Magazine. Archived from the original on 2006-12-06. Retrieved 2006-12-18.
  11. McNaughton, Kora (1999-03-30). "Pay per view ads get new twist". CNET News.com . Retrieved 2008-07-07.
  12. Hu, Jim (2000-07-18). "House approves anti-spam legislation". CNET News.com . Archived from the original on 2013-01-19. Retrieved 2006-12-18.
  13. "Clinton Pushes for Normal Trade Relations with China". CNN.com . 2000-04-03. Archived from the original on November 17, 2005. Retrieved 2006-12-18.
  14. Schuman, Evan (4 March 2002). "Economic woes cause e-mail SPAM to soar". UPI . Retrieved 2020-10-12.
  15. Nerney, Chris (15 December 2003). "Politicians Send Spammers Holiday Gift". InternetNews.com. Quinstreet, Inc. Retrieved 2020-10-12. "This piece of legislation is telling people that as long as they don't lie, spam is all right," said Ray Everett-Church, chief privacy officer of the ePrivacy Group, a Pennsylvania-based company that makes anti-spam software.
  16. Olsen, Stefanie (2004-07-12). "Symantec snaps up antispam firm". CNET News.com . Archived from the original on 2012-07-16. Retrieved 2006-12-18.
  17. "Habeas Announces New Advisory Services". BusinessWire. Business Wire, Inc. 16 April 2008. Retrieved 2020-10-12. "Having come to the realization that they are very deeply invested in e-mail for their communications with important audiences, organizations understand that deliverability is critical to business success," said Ray Everett-Church, director of policy and advisory services at Habeas, Inc.
  18. Vernhout, Matt (25 July 2007). "Habeas Appoints Ray Everett-Church as Director of Email Policy". EmailKarma. EmailKarma.net. Retrieved 2020-10-12.
  19. "Responsys Appoints Ray Everett-Church as Director of Privacy and Industry Relations". Contact Center Solutions. Technology Marketing Corp. 18 August 2008. Retrieved 2020-10-12.
  20. "Meet TRUSTe: Ray Everett, Director of Product Management & Principal Consultant". TrustArc . 2015-01-07. Retrieved 2017-04-27.
  21. Galbraith, Kate (23 July 2018). "Comply or Else: New Data Rules Stoke the Need for More Privacy Lawyers". Government Technology. e.Republic Inc. Retrieved 22 September 2020. "Ray Everett said his consulting team had grown five-fold during the past 18 months, as its number of projects has ballooned."
  22. Lazarus, David (24 March 2006). "Cybersmears lurk to ambush and batter the unwary". SF Gate. Hearst Communications, Inc. "The ability to trash people in the mass media used to be reserved only for those who own a printing press," said Ray Everett-Church, a Silicon Valley privacy consultant.
  23. "Internet: An Overview of Key Technology Policy Issues Affecting Its Use and Growth" (PDF). EveryCRSReport.com. Congressional Research Service. 31 May 2002. Retrieved 2020-10-12. "CAUCE's founder, Ray Everett-Church, is cited in the January 31, 2001 edition of Newsday as saying that some ISPs estimate that spam costs consumers about $2-3 per month."
  24. "Advisory Board of the Privacy Officers Association" (PDF). Privacy Officers Advisor Newsletter. Vol. 1, No. 9. p. 3. Retrieved 2020-10-12.{{cite web}}: CS1 maint: location (link)
  25. Maselli, Jennifer (25 August 2003). "Privacy Group Focuses on RFID". RFID Journal. Emerald Expositions, LLC. Retrieved 2020-10-12. "This is a timely topic," says Shara Prybutok, an administrator for IAPP, which was formed recently by the merger of the Privacy Officers Association and the Association of Corporate Privacy Officers.
  26. Internet Privacy for Dummies. John Wiley & Sons Inc. August 2002. ISBN   978-0764508462 . Retrieved 2020-10-12.
  27. Fighting Spam for Dummies. John Wiley & Sons Inc. January 2004. ISBN   978-0764559655 . Retrieved 2020-10-12.
  28. Everett-Church, Ray (December 2003). "Privacy Law". In Bidgoli, Hossein (ed.). The Internet Encyclopedia, Vol. 2. John Wiley & Sons Inc. p. 96. ISBN   978-0470051191 . Retrieved 2020-10-12.
  29. Everett-Church, Ray (March 2006). "Privacy Law and the Internet". In Bidgoli, Hossein (ed.). Handbook of Information Security, Vol. 2. John Wiley & Sons Inc. p. 336. ISBN   978-0470051191 . Retrieved 2020-10-12.
  30. Schiavone, Vincent; Brussin, David; Cobb, Stephen; Everett-Church, Ray (April 2003). "Trusted Email Open Standard: A Comprehensive Policy and Technology Proposal for Email Reform". doi:10.13140/RG.2.1.4133.1609 . Retrieved 2020-10-12.{{cite journal}}: Cite journal requires |journal= (help)
  31. Everett-Church, Ray (21 June 2004). "Rise and Fall of the Privacy Officer". eSecurityPlanet. Quinstreet, Inc. Retrieved 2020-10-12. The Chief Privacy Officer was brought on board to mind the store for all things privacy related, says eSecurityPlanet's new columnist Ray Everett-Church.
  32. Everett-Church, Ray (19 October 2007). "Fear and Loathing in an Airport Check-In Line". eSecurity Planet. Quinstreet, Inc. Retrieved 2020-10-12.
  33. Everett-Church, Ray (22 January 2008). "Spam Wars: When Good Geeks Say Bad Things". Datamation. Quinstreet, Inc. Retrieved 2020-10-12.