Recombinant culture

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Recombinant culture is when cultural productions such as television shows are rehashed in a series of sequels. [1] The term was introduced by Todd Gitlin in 1983 to describe how in American television networks would create and promote sequels and spin-off over original shows, with "hits" being very rare and "a blatant imitation stands a good chance of getting bigger numbers than a show that stands on its own". [1] The phenomenon has been attributed to advertising-supported media. [1] Examples include the Superman series. [2] Positive examples of recombinant culture have included sampling in music. [3]

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References

  1. 1 2 3 Sut, Jhally (2006). The spectacle of accumulation : essays in culture, media, & politics. New York, N.Y.: P. Lang. p. 56. ISBN   9780820479040. OCLC   70106785.
  2. Lopes, Paul (2009-04-07). Demanding Respect: The Evolution of the American Comic Book. Temple University Press. ISBN   9781592134441.
  3. "M/C Journal". journal.media-culture.org.au. Retrieved 2017-12-21.