ResultSource

Last updated

ResultSource
IndustryBook Marketing
Founded7 August 2006  OOjs UI icon edit-ltr-progressive.svg
Headquarters
San Diego, California
,

ResultSource is a San Diego-based book marketing company that conducts "bestseller campaigns" on behalf of authors. [1] The company states "We create campaigns that reach a specific goal, like: 'On the bestsellers list', or '100,000 copies sold'." [1] For example, for a negotiated fee ResultSource will guarantee that a book becomes a bestseller. [2] It does this through bulk book buying programs designed to manipulate the metrics used by Nielsen BookScan and the New York Times Best Seller list, among other strategies. [1] As a result of ResultSource's business practices, Amazon.com has stopped doing business with the company. [3] The company was founded by Kevin Small. [1]

The details of ResultSource's business are private and few in the publishing industry will speak openly about it. [3] "It's no wonder few people in the industry want to talk about bestseller campaigns. Put bluntly, they allow people with enough money, contacts, and know-how to buy their way onto bestseller lists." [3] However, some information has come to light. In 2013, author Soren Kaplan discussed the matter with The Wall Street Journal in an article titled "The Mystery of the Book Sales Spike – How Are Some Authors Landing On Best-Seller Lists? They're Buying Their Way". [1] In 2014, the Los Angeles Times published a story titled "Can bestseller lists be bought?" [2] It describes how author and pastor Mark Driscoll contracted with ResultSource to place his book Real Marriage on the New York Times bestseller list for a $200,000 fee. The contract was for ResultSource "to conduct a bestseller campaign for your book, 'Real Marriage' on the week of January 2, 2012. The bestseller campaign is intended to place 'Real Marriage' on the New York Times bestseller list for the Advice How-to list." To achieve this, the contract stated that "RSI will be purchasing at least 11,000 total orders in one week." This took place and as a result, the book was successfully ranked #1 on the hardcover advice bestseller list on January 22, 2014. [2] Driscoll later published an apology letter. [4]

ResultSource was also implicated in Handbook for Mortals ' 23 hour stint at the top of the New York Times Bestseller List. [5]

See also

Related Research Articles

The New York Times Best Seller list is widely considered the preeminent list of best-selling books in the United States. Since October 12, 1931, The New York Times Book Review has published the list weekly. In the 21st century, it has evolved into multiple lists, grouped by genre and format, including fiction and nonfiction, hardcover, paperback and electronic.

<span class="mw-page-title-main">Drizzt Do'Urden</span> Fictional character from Dungeons & Dragons

Drizzt Do'Urden is a fictional character appearing in the Forgotten Realms campaign setting for the Dungeons & Dragons fantasy role-playing game. Drizzt was created by author R. A. Salvatore as a supporting character in the Icewind Dale Trilogy. Salvatore created him on a whim when his publisher needed him to replace one of the characters in an early version of the first book, The Crystal Shard. Drizzt has since become a popular heroic character of the Forgotten Realms setting, and has been featured as the main character of a long series of books, starting chronologically with The Dark Elf Trilogy. As an atypical drow, Drizzt has forsaken both the evil ways of his people and their home in the Underdark, in the drow city of Menzoberranzan.

<span class="mw-page-title-main">Robert Cialdini</span> American author and psychologist (born 1945)

Robert Beno Cialdini is an American psychologist. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.

A bestseller is a book or other media noted for its top selling status, with bestseller lists published by newspapers, magazines, and book store chains. Some lists are broken down into classifications and specialties. An author may also be referred to as a bestseller if their work often appears in a list. Well-known bestseller lists in the U.S. are published by Publishers Weekly, USA Today, The New York Times, and IndieBound. The New York Times tracks book sales from national and independent bookstores, as well as sales from major internet retailers such as Amazon.com and Barnes & Noble.

<span class="mw-page-title-main">Mark Driscoll</span> American pastor and author (born 1970)

Mark A. Driscoll is an American evangelical pastor and author. He is the founder and primary contributor of RealFaith ministries. He is also the senior and founding pastor of Trinity Church in Scottsdale, Arizona, which was founded in 2016.

Mars Hill Church was a non-denominational evangelical Christian megachurch, founded in 1996 by Mark Driscoll, Lief Moi, and Mike Gunn. It was a multi-site church based in Seattle, Washington and grew from a home Bible study to 15 locations in 4 U.S. states. In addition to services offered at its 15 locations, the church also podcast content of weekend services, and of conferences, on the Internet, with more than 260,000 sermon views online every week. In 2013, Mars Hill had a membership of 6,489 and average weekly attendance of 12,329. Following controversy in 2014 involving founding pastor Mark Driscoll, attendance dropped to 8,000–9,000 people per week.

<span class="mw-page-title-main">Harvey Mackay</span> American businessman and author

Harvey Mackay is an American businessman, author and syndicated columnist with Universal Uclick. His weekly column gives career and inspirational advice and is featured in over 100 newspapers. Mackay has authored seven New York Times bestselling books, including three number one bestsellers. He is also a member of the National Speakers Association Council of Peers Award for Excellence Hall of Fame.

<span class="mw-page-title-main">Jay Papasan</span> American author and business executive

Jay Papasan is an American writer and business executive. He is best known for co-authoring, with Gary Keller, books such as The Millionaire Real Estate Investor, which both became a New York Times best-seller and a BusinessWeek best-seller, and The ONE Thing, which reached #1 on the Wall Street Journal business best-seller list. Papasan is the vice president of publishing and executive editor at KellerINK, the publishing arm of Keller Williams Realty. He and his wife Wendy are owners of The Papasan Real Estate Team. In 2014 he was named one of the Most Powerful People in Real Estate by Swanepoel Power 200.

<span class="mw-page-title-main">Gary W. Keller</span> American business writer

Gary Keller is an American entrepreneur and best-selling author. He is the founder and Executive Chairman of Keller Williams, which is the largest real estate company in the world by agent count and second in closed sales volume, and units sold. Keller founded Keller Williams on training and education and later brought his teachings to print. His books include The Millionaire Real Estate Agent,The Millionaire Real Estate Investor, and The ONE Thing. He is considered one of the most influential people in real estate.

<i>Delivering Happiness</i> 2010 book by Tony Hsieh

Delivering Happiness: A Path to Profits, Passion, and Purpose (2010) is a book by Zappos CEO Tony Hsieh. It details his life as an entrepreneur, with emphasis on the founding of LinkExchange and Zappos.

<span class="mw-page-title-main">Jenny Lawson</span> American journalist, author and blogger (born 1973)

Jennifer Lawson is an American journalist, author and blogger.

Steven Kotler is an American author, journalist, and entrepreneur. He is best known for his non-fiction books, including Abundance, A Small Furry Prayer, West of Jesus, Bold, The Rise of Superman and Stealing Fire.

<span class="mw-page-title-main">Ryan Holiday</span> Stoic philosophy marketer, author, and businessman (born 1987)

Ryan Holiday is an American marketer, author, businessman and podcaster, notable for marketing Stoic philosophy in the form of books.

<i>Real Marriage</i> 2012 book by Mark and Grace Driscoll

Real Marriage: The Truth About Sex, Friendship, and Life Together is a 2012 marriage book written by Christian author Mark Driscoll and his wife, Grace, and published by Thomas Nelson. The book spent one week on the New York Times Best Seller list for advice books, however, controversy arose when it was later reported that a former pastor of Mars Hill Church had contracted with the marketing firm Result Source to affect metrics on the best-seller list shortly before resigning. The church also created a Real Marriage sermon series based on the book.

<span class="mw-page-title-main">Sonya Renee Taylor</span> American poet

Sonya Renee Taylor is a New York Times best-selling author, activist, thought leader, spoken word artist, and founder of The Body is Not An Apology global movement. Taylor's work focuses on body liberation, racial justice, and transformational change using her framework of radical self-love. Her website describes her as "one of many midwives for the new world." The author of seven books, Taylor's other projects include the popular "What's Up, Y'all?" video series and the reparations-inspired Buy Back Black Debt initiative, which in October 2020 cleared over half a million dollars in Black-held debt. She is a Black queer woman who also holds the identities fat, cisgender, and neurodivergent. Her pronouns are she/her.

<i>Why We Want You to Be Rich</i> 2006 book by Donald Trump and Robert Kiyosaki

Why We Want You to Be Rich: Two Men, One Message is a non-fiction book about personal finance, co-authored by Donald Trump and Robert Kiyosaki. The book was first published in hardcover format in 2006. The coauthors became familiar with each other through mutual work at The Learning Annex and Trump being impressed by Kiyosaki's writing success with Rich Dad Poor Dad. Trump and Kiyosaki co-authored another book together in 2011, Midas Touch: Why Some Entrepreneurs Get Rich-And Why Most Don't. The book discusses American economic problems including the middle-class squeeze, economic globalization, and the national debt of the United States. The authors advise the reader to gain financial literacy and delve into entrepreneurship. Trump and Kiyosaki criticize mutual funds and advocate real estate investing as a way to build wealth.

<i>What Happened</i> (Clinton book) 2017 memoir by Hillary Clinton

What Happened is a 2017 memoir by Hillary Clinton about her experiences as the Democratic Party's nominee and general election candidate for president of the United States in the 2016 election. Published on September 1, 2017, it is her seventh book with her publisher, Simon & Schuster.

Soren Marcus Kaplan is an author, consultant, and speaker on the subject of innovation and innovation culture in organizations. He is an Affiliate at the Center for Effective Organizations at the University of Southern California's Marshall School of Business, founder of the consulting firm InnovationPoint, co-founder of the software company Praxie.com, and is a columnist for the Innovate column of Inc. Magazine.

Lysa TerKeurst is an American speaker and author of Christian non-fiction. She has written more than a dozen books, including the #1 New York Times bestsellersUninvited: Living Loved When You Feel Less Than, Left Out, and Lonely and Forgiving What You Can't Forget. She is president of Proverbs 31 Ministries.

<i>Handbook for Mortals</i> 2017 novel by Lani Sarem

Handbook for Mortals is a 2017 young adult fantasy romance novel by Lani Sarem, first published by Geeknation Press in 2017 and subsequently mass-printed as a hardcover book.

References

  1. 1 2 3 4 5 Trachtenberg, Jeffrey A. (February 22, 2013). "The Mystery of the Book Sales Spike – How Are Some Authors Landing On Best-Seller Lists? They're Buying Their Way". The Wall Street Journal. Archived from the original on March 5, 2014. Retrieved February 10, 2023.
  2. 1 2 3 Kellogg, Carolyn (March 6, 2014). "Can bestseller lists be bought?". Los Angeles Times . Retrieved March 7, 2014.
  3. 1 2 3 Bercovici, Jeff (February 22, 2013). "Here's How You Buy Your Way Onto The New York Times Bestsellers List". Forbes. Retrieved March 17, 2014.
  4. "Mark Driscoll Posts an Open Letter of Apology". Relevant Magazine. March 17, 2014. Retrieved July 9, 2014.
  5. Shapiro, Lila (September 29, 2017). "The Making (and Unmaking) of a 23-Hour Times Best Seller". Vulture. Retrieved January 8, 2023.