Rick Sirvaitis

Last updated
Rick Sirvaitis
Rick with his 47 Ford in the 2019 Great Race.jpg
Sirvaitis standing with a Ford at the 2019 Great Race
OccupationAdvertising executive
EmployerRS Mediamarketing LLC
Website Storeboards Media LLC

Rick Sirvaitis is an advertising executive in New York City and currently works as an advisor to Planet law, Access Legal Care, TAPPP, Pypestream and Visibility. He is the former President of Storeboard Media LLC. [1]

He is also the President of his own consulting company, RS MediaMarketing LLC. He has been a consultant to clients like the NFL Network, the Television Bureau, Gemstar-TV Guide International and Google TV Ads. Most recently, he has been retained as an entrepreneur in residence for Constellation Ventures. [2] Furthermore, he is the former President and Chief Operating Officer of GM Mediaworks (a division of Interpublic Group of Companies), the consolidated media buying unit for all General Motors divisions including network and cable television purchasing in New York City, as well as all print and Internet buying and a Cyberworks research and development unit in Detroit. [3] [4]

Advertising and media career

Sirvaitis began his career in advertising in the mid-1970s and has worked in both sale and purchase of advertising media in both traditional and alternative forms. Sirvaitis first became an executive in the industry with Turner Broadcasting Sales, Inc. (TBSI) when he was appointed as the Executive Vice President of news. Prior to that, he spent five years in sales management at an NBC affiliate (WDIV-Detroit), three years with NBC Television Network Sales, three years at Blair Television, and four years at Campbell-Ewald Advertising. In his role at TBSI, Sirvaitis was responsible for all domestic sales for CNN/Headline News, the CNN Broadcast Networks, the CNN Airport Channel and all other place-based media, as well as all advertising sales for TBSI Internet properties. [5]

After nine years with Turner Broadcasting Sales Inc., Sirvaitis left to become the President of Advertiser Sales for International Family Entertainment Inc. (which became Fox Family Worldwide, Inc. in 1997). [6] During his five years with Fox Family Worldwide Sirvaitis became responsible for all ad sales for Fox Family Channel, Fox Kids Broadcast Network, Fox Kids Magazine, Fox Family Countdown Radio and Fox Kids Webnet. During this time he was also involved in the transition of the Family Channel, the development of two cable services in Latin America, and a TV ad sales firm in China. [5]

In 2000, Sirvaitis was appointed the President and COO of Phase2media, a leading Internet advertising sales and marketing organization for branded Web sites. [5] In January 2001 he left to become the President and Chief Operating Officer of GM Mediaworks, which was solely dedicated to the media needs of General Motors and was part of the Interpublic Group of Companies In 2005, GM Mediaworks was incorporated into GM Planworks and he began his own consulting business RS Media Marketing LLC. He has provided consulting to such clients as Google TV, the NFL Network, Invision, Gemstar/TV Guide, TRA and Beezag among others. He was also a consultant to Constellation Growth Capital.

In 2006 he became one of the founding partners of StoreBoard Media. In September 2009 Inc Magazine placed StoreBoards at number 66 on their list of the 500 fastest-growing companies in the US. In April 2014 StoreBoard Media LLC was acquired by Advantage Sales and Marketing. [7]

Education, service, and awards

Sirvaitis graduated with a B.A. in Advertising in 1971 and in 1976 received his M.A. in advertising from Michigan State University. The Michigan State University Department of Advertising named him the Outstanding Graduate Student of the Year in 1972 and Outstanding Alumnus in 1991. In 1985 he earned a law degree at Detroit College of Law and was admitted to the Michigan Bar in 1986. [8]

Sirvaitis is a member of the board of The New Studio for the Visual Arts of Jupiter, Florida. He is also currently on the board of The Jonathans Landing Golf Club in Jupiter, Florida and has also served as a past member of the Board of Directors of the International Radio and Television Society, The Stanwich Club in Greenwich, CT, and The Milbrook Owners Association. In addition, he was a past chairman of the National Advisory Board of the Cable and Advertising Bureau and co-chairman of its Cable Industry Standards and Practices Committee. Sirvaitis received the Bureau’s Presidents Award in 1993. [8]

Related Research Articles

Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.

<span class="mw-page-title-main">WHAM-TV</span> ABC/CW affiliate in Rochester, New York

WHAM-TV is a television station in Rochester, New York, United States, affiliated with ABC and The CW. It is owned by Deerfield Media, which maintains a local marketing agreement (LMA) with Sinclair Broadcast Group, owner of Fox affiliate WUHF, for the provision of certain services. The two stations share studios on West Henrietta Road in Henrietta ; WHAM-TV's transmitter is located on Pinnacle Hill on the border between Rochester and Brighton.

<span class="mw-page-title-main">The Interpublic Group of Companies</span> Advertising company

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.

NuvoTV was an American cable television network. It was launched on February 25, 2004, and catered to the Latino community with exclusively English-language programming. It ended operations on September 30, 2015, when its programming merged with Fuse; the channel space was replaced with the new channel concept, FM.

<i>Adweek</i> Weekly American advertising trade publication

Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.

Disney General Entertainment Content (DGEC), formerly ABC Group, Disney–ABC Television Group and the second incarnation of Walt Disney Television, is part of Disney Entertainment, a division of The Walt Disney Company that oversees its owned-and-operated television content, assets and sub-divisions.

Campbell Ewald is an advertising and marketing communications agency headquartered in Detroit, Michigan, with offices in Los Angeles and New York. Campbell Ewald is part of advertising company Interpublic Group of Companies (IPG).

Mithun was an advertising and marketing firm, founded in 1933 by Ralph Campbell and Ray Mithun. It was part of Interpublic Group of Communication Companies. The core business was consumer advertising through radio, TV, print, digital, mobile and out-of-home. The company was based in Minneapolis, Minnesota. On January 27, 2016, Mithun ended its 83-year history through a restructuring that consolidated Mithun, Compass Point Media and McCann Worldgroup’s Minneapolis-based General Mills account team into newly formed McCann Minneapolis.

<span class="mw-page-title-main">Gemstar–TV Guide International</span> Defunct American media company

Gemstar–TV Guide International, Inc. was a media company that licensed interactive program guide technology to multichannel video programming distributors such as cable and satellite television providers, and consumer electronics manufacturers; video recorder scheduling codes under brands such as VCR Plus; as well as serving as publishers of TV Guide magazine as well as operators of tvguide.com, owners of TV Guide Network and TVG Network, and provided various related services. On May 2, 2008, Gemstar–TV Guide International, Inc. became a wholly owned subsidiary of Macrovision Solutions Corporation, which later changed its name to Rovi Corporation on July 16, 2009.

<span class="mw-page-title-main">Carl Spielvogel</span> American marketing executive and diplomat (1928–2021)

Carl Spielvogel was an American marketing executive and diplomat.

Douglas B. Leeds was an advertising/media executive who was the founder and Chairman/CEO of Storeboard Media LLC. Leeds was also known for producing two Broadway shows and serving as President of The American Theatre Wing, which founded, manages and presents The Tony Awards annually on CBS Television.

Philip Henry Geier Jr. was the chairman and chief executive officer of the Interpublic Group of Companies from 1980 to 2000.

Samba TV is a television technology company that offers real-time insights and audience analytics. It was founded in 2008 by early employees of BitTorrent, including Samba TV's current chief executive officer, Ashwin Navin. The company develops software for televisions, set-top boxes, smart phones and tablets to enable interactive television through personalization. Through its portfolio of applications and TV platform technologies, Samba TV is built directly into the TV or set-top box and will recognize onscreen content—live or time-shifted—and make relevant information available to users at their request. The service is available only after a user activates it on a device, and is supported by interest-based advertising delivered on the television or on devices within the household. Through APIs and SDKs for mobile application software developers, Samba TV is usable on a second screen or the TV itself. Samba TV has a global addressable footprint of 46 million devices globally, 28 million of which are in the United States. Its devices are distributed in roughly 118 countries.

McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.

<span class="mw-page-title-main">Kevin Allen (author)</span>

Kevin Allen, is an American bestselling author, business growth consultant and speaker. He has written two books, The Hidden Agenda: A Proven Way to Win Business and Create a Following, which was a Wall Street Journal bestseller, and The Case of the Missing Cutlery: A Leadership Course for the Rising Star.

<span class="mw-page-title-main">Grit (TV network)</span> American free-to-air television network

Grit is an American free-to-air television network owned by the Scripps Networks subsidiary of the E. W. Scripps Company. The network features classic westerns, both TV series and films.

Tegna Inc. is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons Corner, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publicly traded companies. Tegna comprised the more profitable broadcast television and digital media divisions of the old Gannett, while Gannett's publishing interests were spun off as a "new" company that retained the Gannett name. Tegna owns or operates 68 television stations in 54 markets, and holds properties in digital media.

<span class="mw-page-title-main">Robert Friedman (producer)</span> American film producer

Robert Friedman is an American businessman in the entertainment industry. He is the CEO of Bungalow Media + Entertainment, a private equity-backed entertainment and media company he founded in 2013. It develops, produces and distributes content across all platforms. Beginning his career as an account manager at Grey Advertising he then held roles at AOL Time Warner, New Line Cinema, Classic Media, and RadicalMedia. He has produced films including Paradise Lost 3: Purgatory, Mortal Kombat: Conquest, and Under African Skies, for which he shared a Christopher Award.

William J. "Bill" Abbott is the President and CEO of GAC Media since 2021. He is the former president and CEO of Crown Media Family Networks, the parent of Hallmark Channel and Hallmark Movies & Mysteries. When he became Crown Media CEO in 2009, he spearheaded the addition of scripted series for primetime, including Cedar Cove and When Calls the Heart, as well as the launch of the yearly special Kitten Bowl. Abbott has been featured in the Cablefax 100 list of top power players every year from 2009 through 2016. He also received the Diversity Partner Award from the T. Howard Foundation in 2016.

Mark C. Rosenthal is an American business executive who was the president and COO of MTV Networks from 1996 to 2004 and the CEO of Current TV from 2009 to 2011. He also served as an executive for Interpublic, Spot Runner, and, most recently, the Katz Media Group.

References

  1. ↑ Elliott, Stuart (2008-08-15). "You Are Here (and Probably Seeing an Ad)". New York Times. Retrieved 2008-10-16.
  2. ↑ "Board of Advisors". AdByNet. Archived from the original on 2008-10-19. Retrieved 2008-10-16.
  3. ↑ "Product-placement debate boils". Advertising Age. Retrieved 2008-10-16.
  4. ↑ "Chrysler L.L.C.'s national TV buys move to New York". Crain’s Detroit Business. Retrieved 2008-10-16.
  5. 1 2 3 "Rick Sirvaitis Appointed President and Chief OperatingOfficer of Phase2Media". Business Wire. Retrieved 2008-10-16.
  6. ↑ "Sirvaitis exits Turner Sales to join the IFE family". Multichannel News. Retrieved 2008-10-16.[ dead link ]
  7. ↑ "People: Agencies". Media Life. Retrieved 2008-10-16.
  8. 1 2 "Management Team". Storeboard Media. Archived from the original on November 20, 2008. Retrieved 2008-10-16.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.