Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.
Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho.
Avon Products, Inc. is a multi-level marketing company in beauty, household, and personal care categories. Avon had annual sales of $5.57 billion worldwide in 2019.
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
Sunoco LP is an American master limited partnership organized in Delaware and headquartered in Dallas, Texas, that is a wholesale distributor of motor fuels. It distributes fuel to more than 7,300 Sunoco-branded gas stations, almost all of which are owned and operated by third parties. The partnership is controlled by Energy Transfer Partners.
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing. Sometimes, the cartoon character can be a testimonial in a commercial.
Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. It was originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music. In 1983, it was re-branded under its current name with an emphasis placed on consumer electronics.
American Eagle Outfitters, Inc., known as American Eagle, is an American lifestyle, clothing, and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company that also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991 to Jacob Price of Knoxville, Tennessee. American Eagle Outfitters is also the parent company of Aerie.
Many countries have measures in place to limit advertising by pharmaceutical companies.
Nielsen Holdings PLC is an American information, data and measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
Pacific Sunwear of California, LLC, is a United States-based retail clothing brand rooted in the youth oriented culture and lifestyle of California. The company sells lifestyle apparel, along with footwear and accessories designed for teens and young adults. As of 2020, the company operates 400 stores in all 50 states and Puerto Rico. PacSun is headquartered in Anaheim, California, and operates a distribution center in Groveport, Ohio. The company's regional directors, district managers and store positions are located throughout the United States. The company went bankrupt in April 2016 and is now owned by Golden Gate Capital. This was the company's third time filing bankruptcy.
Kevin Mark Trudeau is an American fraudster, author, and salesman, known for promotion of his books and resulting legal cases involving the Federal Trade Commission (FTC). His ubiquitous late-night infomercials, which promoted unsubstantiated health, diet, and financial advice, earned him a fortune but eventually resulted in civil and criminal penalties for fraud, larceny, and contempt of court.
Nu Skin Enterprises is an American multilevel marketing company that develops and sells personal care products and dietary supplements under its Nu Skin and Pharmanex brands. Nu Skin was founded in 1984 in Provo, Utah. The company originated in the United States and began its first foreign operation in Canada in 1990. One year later, the company began operations in Asia with the opening of Hong Kong. In 1996, the company listed on the New York Stock Exchange. The company markets its products in 54 markets through a network of approximately 1.2 million independent distributors.
The Katz Group of Companies is a leading Canadian privately-owned enterprise, with operations in sports and entertainment and real estate development. Oilers Entertainment Group (OEG), a subsidiary of the Katz Group, owns the National Hockey League five-time Stanley Cup Champion Edmonton Oilers, as well as professional hockey franchises in the American Hockey League, Western Hockey League, and ECHL, and Aquila Productions, an entertainment and event company. OEG operates Rogers Place in downtown Edmonton. Katz Group is also involved in land assembly, site, and building development in Canada and the United States, including the design and development of Ice District, an area encompasses more than 25 acres anchored by Rogers Place. Katz Group is based in Edmonton, Alberta. Its founder and chairman is Daryl Katz.
Branded content is the practice of marketing via the creation of content that is funded or outright produced by an advertiser. In contrast to content marketing and product placement, branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement.
Hollister Co., often advertised as Hollister or HCo., is a global teen and young adult retail brand owned by Abercrombie & Fitch Co. Goods are available in-store and through the company's online store. In 2019, Piper Jaffray ranked it in the top five clothing brands among teenagers.
Vantage is an American brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company.
VampireFreaks.com is an online clothing store and former social networking site for the gothic–industrial subcultures. VampireFreaks was launched as a social networking site in 1999 and added an online clothing store in 2001. The social network element was removed in February 2020.
Rick Sirvaitis is an advertising executive in New York City and currently involved as an advisor to PlanetXLaw, Access Legal Care, TAPPP, Pypestream and Vizability. He is the Past President of Storeboard Media LLC, a media sales company with the exclusive right to place advertisements on security pedestals in stores across the United States. He is also President of his own consulting company: RS MediaMarketing LLC. He has been a consultant to such clients as the NFL Network, the Television Bureau, Gemstar-TV Guide International and Google TV Ads among others and has most recently been retained as an Entrepreneur in Residence for Constellation Ventures. He is also the former President and Chief Operating Officer of GM Mediaworks, the consolidated media buying unit for all General Motors divisions including network and cable television purchasing in New York City, as well as all print and Internet buying and a Cyberworks research and development unit in Detroit.
Douglas B. Leeds was an advertising/media executive who was the founder and Chairman/CEO of Storeboard Media LLC. Leeds was also known for producing two Broadway shows and serving as President of The American Theatre Wing, which founded, manages and presents The Tony Awards annually on CBS Television.
