Ricky Ray Butler

Last updated

Ricky Ray Butler (born January 4, 1983) is a digital entertainment marketing and social media advertising professional. He is known for being one of the first to promote influencer marketing.[ citation needed ] He is the founder of Plaid Social Labs, CEO of Branded Entertainment Network (BEN) Group, member of Forbes Agency Council, [1] and among the AdAge’s 40 Under 40. [2] [3]

He also co-hosts a podcast “Creative Disruption Podcast.” [4]

Career

In 2009, he founded Plaid Social Labs, [3] a social media influencer marketing company, to connect advertisers with social media influencers. Through his platform, he worked with David Dobrik and MrBeast. He also worked with companies, including Orabrush and Will it Blend. He was referred to as YouTubers’ “favorite rich uncle” by Forbes.

In 2015, it was acquired by BEN Group, a Bill Gates company. Within one year of the acquisition, Bulter became the Global CCO [3] and worked with Microsoft, Ubisoft, Disney, the Gap, Dyson, and General Motors. On June 1, 2018, he was appointed the company's CEO.

With AI Dungeon, he works on applications of natural language generation in gaming, and with Zeff, a subsidiary of DataRobot, he works to power automated machine learning using unstructured data.

He is a contributor at AdAge, Adweek, The Drum, and Campaign. [5] [6] [7]

Recognition

Butler is one of AdAge’s 40 Under 40 and among the Top 50 Persons in influencer marketing of Influence Directory. [8] He was also featured in Derral Eves’s The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views. [9]

Related Research Articles

Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.

<span class="mw-page-title-main">BENlabs</span> American licensing company

BENlabs, formerly BEN Group Inc, is a Los Angeles-based product placement, influencer marketing and licensing company. The company offers AI-driven product placement, influencer marketing services, music partnerships, rights clearance, and personality rights management services for the entertainment industry.

<span class="mw-page-title-main">R. J. Williams</span> American actor

Robert Jackson Williams is an American media and Internet entrepreneur, and former child actor. He is the founder of the media company Young Hollywood.

<span class="mw-page-title-main">Gary Vaynerchuk</span> American businessman (born 1975)

Gary Vaynerchuk, commonly known as Gary Vee, is an American businessman, author, speaker, and internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.

Social network advertising, also known as "social media targeting," is a group of terms that are used to describe forms of online advertising and digital marketing that focus on social networking services. One of the significant benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.

<span class="mw-page-title-main">Brian Solis</span>

Brian Solis is a digital analyst, speaker and author. He is a principal analyst studying disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015. Solis publishes annual industry reports that track technology and business trends and offer change management direction to companies.

<span class="mw-page-title-main">Nancy Lublin</span> American nonprofit executive and businesswoman

Nancy Lublin is an American nonprofit executive and businesswoman who was the founder and former CEO of Crisis Text Line and the founder of Dress for Success. She was also the CEO of Do Something Inc., a company that mobilizes youth to participate in social change, from 2003 to 2015.

An internet celebrity is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media has provided a means for people to reach a large and global audience. Today, internet celebrities are found on many popular online platforms such as Facebook, YouTube, Whatsapp, Instagram, Snapchat, Myspace, OnlyFans, Telegram, Twitter, Twitch, Reddit, Discord, LinkedIn, Pinterest, Tumblr.

<span class="mw-page-title-main">Social media marketing</span> Use of social media platforms and websites to promote a product or service

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."

<span class="mw-page-title-main">Kevin Butler (character)</span> Character

Kevin Butler was a marketing character used by Sony Computer Entertainment America as part of their It Only Does Everything (2009–11) and Long Live Play (2011) advertising campaigns for the PlayStation 3 in North America. He starred as the Vice President of various fictitious departments within the PlayStation division of Sony, responding to "Dear PlayStation" queries. Due to the positive reception to the commercials, Sony extended them throughout the remainder of 2010 as well as into 2011. The character was created by Deutsch LA, the advertising agency responsible for the campaign. Deutsch/LA also managed Kevin Butler's Twitter account and wrote his E3 2010 speech. Creative Circus graduates Will Lindberg and Mark Adler were responsible for creating the "Hall of Play" Facebook application to induct PlayStation gamers into the Hall of Play by Kevin Butler.

<span class="mw-page-title-main">Bluefin Labs</span>

Bluefin Labs is a defunct Cambridge, MA-based social TV analytics company that uses publicly available social media commentary from Twitter, Facebook and blogs to measure viewer engagement with television shows and ads at scale – historically a costly and complex problem for TV and marketing industries to solve.

Mailchimp is a marketing automation and email marketing platform. "Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date.

<span class="mw-page-title-main">Disney Digital Network</span> American worldwide multi-channel network

Disney Digital Network was an American multi-channel network located in Culver City, California. It was originally the successor to Maker Studios, co-founded by Lisa Donovan, Danny Zappin, Scott Katz, Kassem Gharaibeh, Shay Carl, Rawn Erickson II, Ben Donovan, and Philip DeFranco in 2009. Maker Studios was acquired by The Walt Disney Company in 2014 for $500 million, and was absorbed into the newly formed Disney Digital Network in 2017.

<span class="mw-page-title-main">Marques Brownlee</span> American tech YouTuber (born 1993)

Marques Keith Brownlee, also known professionally as MKBHD, is an American YouTuber and professional ultimate frisbee player, best known for his technology-focused videos as well as his podcast Waveform. As of August 2023, he has more than 20 million subscribers across all channels and 3.83 billion total video views. Vic Gundotra, a former senior vice president of Google, called Brownlee "the best technology reviewer on the planet right now". At the 10th Shorty Awards in 2019, he was named "Creator of the Decade" The former name of his YouTube channel is a concatenation of MKB and HD. With New York PoNY, he is the 2022 WFDF World Champion in the Open Category for ultimate Frisbee.

Michael E. Kassan is a digital media expert, entrepreneur, commentator, and adviser to media companies.

<span class="mw-page-title-main">Greg Lansky</span> French entrepreneur, and adult film producer and director

Greg Lansky is a French artist, entrepreneur and investor based in the United States. He has directed and produced a number of adult films he describes as art. Lansky was a founder of Vixen Media Group in 2014, one of the largest companies in the adult entertainment business, and was its chief executive officer until January 2020 when he sold his full stake in the business. In 2022, Lansky released the sculpture "Algorithmic Beauty".

<span class="mw-page-title-main">Scott Galloway (professor)</span> American advertising theorist (born 1964)

Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business, public speaker, author, podcast host, and entrepreneur.

<span class="mw-page-title-main">Steven Bartlett (businessman)</span> British businessman (born 1992)

Steven Cliff Bartlett is a British-Nigerian entrepreneur and podcaster. He is the founder of Thirdweb, Flight Story and Flight Story Fund. He was the co-founder and co-CEO of Social Chain, however, he stepped down from the latter role in December 2020. In 2022, he began appearing as an investor on the BBC One show Dragons' Den. He also runs The Diary of a CEO podcast.

<span class="mw-page-title-main">Derral Eves</span>

Derral Eves is co-founder of The Chosen, the first multi-season series about the life of Christ, and the highest crowd-funded TV series or film project of all time.

Travis May is an American entrepreneur. He is the co-founder and president of Datavant and previously co-founded and was the CEO of LiveRamp.

References

  1. ↑ "Ricky Ray Butler". Forbes Councils. Retrieved 2022-09-17.
  2. ↑ Marfo, Amma (July 9, 2021). "Why Art Needs Automation to Thrive" . Retrieved 2022-09-17.
  3. 1 2 3 "Branded Entertainment Network Taps Butler As CEO". www.mediapost.com. Retrieved 2022-09-17.
  4. ↑ "Top 11 YouTube podcasts". Online Hikes. 2021-07-20. Retrieved 2022-09-17.
  5. ↑ "Ricky Ray Butler on Ad Age". Ad Age. 2019-08-01. Retrieved 2022-09-17.
  6. ↑ "Ricky Ray Butler". The Drum. Retrieved 2022-09-17.
  7. ↑ "Ricky Ray Butler" . Retrieved 2022-09-17.
  8. ↑ "100 Influential People In Influencer Marketing". influence.directory. Retrieved 2022-09-17.
  9. ↑ Eves, Derral (2021-02-24). The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue. John Wiley & Sons. ISBN   978-1-119-71602-0.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.