Robina Gokongwei-Pe (born July 15, 1962) is a Filipino businesswoman who is currently chairman of Robinsons Retail.[1] She is the daughter of late tycoon John Gokongwei and Elizabeth Yu-Gokongwei.[2]
Gokongwei served as the president and COO of Robinsons Retail in 1997 and then appointed as president and CEO of the company in 2018 before stepping down from both positions on January 1, 2025.[3][4]
She is also a director of JG Summit Holdings, Robinsons Land, Cebu Pacific, and the now defunct Robinsons Bank Corporation.[5] She is a trustee and the secretary of the Gokongwei Brothers Foundation, Inc. and a trustee of the Immaculate Concepcion Academy Scholarship Fund.[6]
An urban legend relating to the Robinsons Galleria flourished in the 1990s, which claimed of a half-snake, half-human creature that resided in the basement of the mall and purported to be a lucky charm installed by the Gokongwei family, feeding it with unsuspecting victims from a supposed shaft from a dressing room. Among its supposed victims were actresses Alice Dixson and Rita Avila. Although the rumor is now considered absurd and dead, it was revived in 2010 after a supposed YouTube video depicting it surfaced.[18]
Gokongwei asserted in 2008 that the tale emerged from the "market competition".[19] Dixson herself dismissed the entire narrative as fake, and in 2020 she finally put the entire tale to rest through a YouTube video.[20] She had appeared in a videographic advertisement by the mall two years earlier, poking fun at and lampooning the extinct urban legend.[19][21]
On January 27, 2025 ahead of the Chinese New Year which happens to be the year of the snake, Gokongwei poked fun at an urban legend in a Facebook post featuring herself posing with snake decorations at one of the Robinsons malls.[22][23]
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