Robinson list

A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island. ^[1]

Examples

Country	Organization	Name	Excludes	Reference
Belgium	Belgian Association of Marketing	Robinson list		[2]
United Kingdom	Data & Marketing Association	Telephone Preference Service	Phone
		Mailing Preference Service (The MPS list)	Mail	[3]
Canada	Canadian Radio-television and Telecommunications Commission	National Do Not Call List	Phone
	Canada Post	Consumers' Choice program	Mail (unaddressed)	[4]
		Addressed advertising reduction	Mail (addressed)	[5]
Finland	Data & Marketing Association of Finland	Mailing and telephone preference services	Mail, Phone	[6]
France		Liste orange "Orange List"
Italy	Fondazione Ugo Bordoni	Registro Pubblico delle Opposizioni "Public Registry of Oppositions"		[7]
Spain	Asociación Española de Economía Digital	Robinson list		[8]
Sweden	NIX-Telefon	NIX-registret "The NIX registry"	Phone	[9]
United States	Federal Trade Commission	National Do Not Call Registry	Phone
Australia	Australian Communications and Media Authority	Do Not Call Register	Phone
New Zealand	The Marketing Association	New Zealand Name Removal Service	Mail, Phone	[10] [11] [12]
Singapore	Personal Data Protection Commission	Do Not Call Registry	Phone	[13]

See also

• Direct marketing
• E-mail marketing
• Mailshot
• Opt-out

References

1. Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; Peters, Kay; Rinas, Diane (2007-10-14). International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer Science & Business Media. p. 134. ISBN   978-3-540-39632-1.
2. "Robinsonlist". Robinsonlist.be. Retrieved 2013-10-30.
3. "Mailing Preference Service". mpsonline.org.uk. Retrieved 2022-03-24.
4. "Consumers' Choice program" . Retrieved 2023-10-24.
5. "How to reduce the amount of advertising mail you receive" . Retrieved 2023-10-24.
6. "ASML - Data & Marketing Association of Finland". www.asml.fi. Retrieved 2022-09-27.
7. "Registro Pubblico delle Opposizioni" [Public Registry of Oppositions] (in Italian). Retrieved 2017-04-03.
8. "Servicios de Listas Robinson". Listarobinson.es. Retrieved 2012-07-31.
9. "The NIX registry". Kontakta. Retrieved 24 Aug 2024.
10. "Ditch the direct mail?". Ministry of Consumer Affairs. 19 May 2008. Archived from the original on 14 May 2010. Retrieved 5 February 2010.
11. Pilcher, Pat (21 October 2008). "Spam vs junk mail - which is the lesser evil?". The New Zealand Herald . Retrieved 30 October 2011.
12. "Telemarketing - What can you do?". Consumer NZ. 1 October 2007. Archived from the original on 2 May 2010. Retrieved 5 February 2010.
13. "Do Not Call Registry". Personal Data Protection Commission. 23 Feb 2020. Retrieved 8 Aug 2024.

External links

• stopjunkmail.co.uk – Free and independent advice for UK residents on stopping postal junk mail Archived 2019-03-23 at the Wayback Machine
• USA.gov's reference for Telemarketing and Unwanted Mail