Rony Rodrigues

Rony Rodrigues (Porto Alegre, April 30, 1979) is a Brazilian advertising executive and business owner.

Rogrigues is the founding partner of O’Grupo, a holding company with four companies: ^[1] Acquiris, electronic games; LiveAd, advertising; TalkInc, online research; and Box 1824, a research agency specialized in young people’s consumer and behavior trends.

Career

At age 16, Rodrigues opened a bar at the Planeta Atlântida festival. After high school, he studied Tourism for a semester at Pontifícia Universidade Católica do Rio Grande do Sul (PUC-RS). He then decided to work in advertising. ^[2]

After one year working in advertising, Rodrigues won a Cannes Lions award, the first to be received by someone from Rio Grande do Sul ^{[ citation needed ]}. The ad that won him the prize was created for Senador, a deodorant brand. The ad consisted of a sticker that was glued on bus handrails with the following sentence: “Raise your hand if you use Senador.”^{[ citation needed ]}

In 2003, Rodrigues founded Box 1824 together with João Mognon Cavalcanti. ^[3] In 2012, he was named one of the most innovative Brazilians in the digital segment by Proxxima magazine. ^{[2] [4]} In 2012, Rodrigues also became a partner in an independent fashion brand, Cotton Project. ^{[5] [6]}

Box 1824

In 2007, Box 1824 was nominated for a Caboré Award, in the Specialized Services category. In 2009, it was also nominated for an Excellence Award for Best Paper in the market research conference, ESOMAR.

Rodrigues and Box 1824 have produced the videos We All Want to Be Young ^{[7] [8] [9] [10]} and All Work and All Play, ^[11] a summary of the results of several research projects over a five year period about young people’s behavior, giving special attention to the millennials. ^{[12] [13]} Box 1824 is also responsible for the Sonho Brasileiro (Brazilian Dream) research project. ^[14] Box 1824’s clients include Unilever, PepsiCo, Itaú, FIAT, Nike, Inc. and C&A. ^[7]

References

1. Germando Lüders/EXAME.com (2010-12-15). "Com OGrupo, foco em jovens - EXAME.com". Exame.abril.com.br. Retrieved 2013-02-05.
2. "A história de Rony Rodrigues, sócio-fundador do Grupo Box 1824". Insighter.Org. Retrieved 2013-02-05.
3. "Folha Online - Especial - 2006 - Moda 18". .folha.uol.com.br. 1970-01-01. Retrieved 2013-02-05.
4. "Meninos do Brasil @Mr. Porter | Site RG – Moda, Estilo, Festa, Beleza e mais – Terra". Siterg.terra.com.br. 2011-03-29. Archived from the original on 2013-12-13. Retrieved 2013-02-05.
5. "Cotton". Cottonproject.com.br. Retrieved 2013-02-05.
6. 2013 DLD13 (2013-01-20). "DLD Conference Speaker: Rony Rodrigues". Dld-conference.com. Retrieved 2013-02-05.
7. "Novo Uno: 11,5 milhões de opções para o consumidor - Empresas - iG". Economia.ig.com.br. 2010-05-29. Retrieved 2013-02-05.
8. "VĂdeo bacana: o que diferencia a Geração Y? | Ricardo Setti - VEJA.com". Veja.abril.com.br. 2012-09-30. Retrieved 2013-02-05.
9. Paloma M. Vazquez on November 22, 2010. @pmvazquez (2010-11-22). "We All Want To Be Young". PSFK. Retrieved 2013-02-05.
10. "The Spirit of Youth". Semionaut. 2010-12-14. Retrieved 2013-02-05.
11. Reprodução (2012-06-19). "Box1824 lança "All work and all play", sobre o comportamento da Geração Y - EXAME.com". Exame.abril.com.br. Retrieved 2013-02-05.
12. por harpersbazaar. "Rony Rodrigues | Blog". Harpersbazaar.com.br. Archived from the original on 2013-04-07. Retrieved 2013-02-05.
13. "Pesquisa revela que os jovens de hoje ainda querem mudar o mundo - G1 Rio Grande do Sul - Teledomingo - Catálogo de Vídeos". G1.globo.com. Retrieved 2013-02-05.
14. "Sonho Brasileiro". Pesquisa.osonhobrasileiro.com.br. Archived from the original on 2013-07-25. Retrieved 2013-02-05.