Roposo

Last updated

Roposo
Developer Roposo
Initial release19 November 2014;10 years ago (2014-11-19)
Stable release(s)
Android7.0.5.2 / 19 March 2021;4 years ago (2021-03-19) [1]
iOS10.6.0 / 20 March 2021;4 years ago (2021-03-20) [2]
Operating system
Size
Available in12 languages
List of languages
English, Hindi, Tamil, Telugu, Kannada, Gujarati, Punjabi, Marathi, Bengali, Malayalam, Odia, Assamese
Type
Licence Freeware
Website www.roposo.com
Roposo
Type of business Private
Founded2013;12 years ago (2013)
Headquarters Bangalore, India
Area servedIndia
Founders
  • Mayank Bhangadia(CEO)
  • Avinash Saxena
  • Kaushal Shubhank
Industry
Parent Glance
CommercialYes
Current statusActive

Roposo is an Indian video-sharing social media service, owned by Glance, a subsidiary of InMobi. [3] Roposo provides a space where users can share posts related to different topics like food, comedy, music, poetry, fashion and travel. It is a platform where people express visually with homemade videos and photos. The app offers a TV-like browsing experience with user-generated content on its channels. [4] Users can also use editing tools on the platform and upload their content. [5]

Contents

History

Established in July 2014 under Relevant E-solutions Pvt. Ltd., Roposo is the brainchild of three IIT Delhi alumni – Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank. Under Bhangadia's leadership, the company pivoted from a fashion-based network into a short-form video platform with AI-powered moderation, and its journey was featured as a Harvard Business Publishing case study. [6] [7]

In November 2019, Roposo was acquired by InMobi's Glance Digital Experience Pvt. Ltd.(the mobile content platform and part of the InMobi Group). [8] When the Chinese-owned video-sharing app TikTok was banned on 30 June 2020, the app saw a huge spike in users with several TikTok users registering on Roposo. [9]

Technology

The open platform has some features such as a TV-like browsing, [10] different channels, a chat feature that lets buyers and sellers converse directly through the platform, and creation tools such as an option to add voice-over, music and GIF stickers for videos and photos. [11]

References

  1. ↑ "Roposo: Indian Short Video App. Viral Funny Videos - Apps on Google Play". Google Play. Retrieved 22 March 2021.
  2. ↑ "Roposo-Watch & Make Fun Videos on the App Store". App Store. Retrieved 22 March 2021.
  3. ↑ "Glance". www.glance.com. Retrieved 28 June 2020.
  4. ↑ Khan, Taslima (17 August 2017). "Social site Roposo reboots as a 'TV by the People'". The Economic Times. Retrieved 14 December 2017.
  5. ↑ "Want to be a content creator? Roposo's #TrulySwadeshi platform may be able to help". The Economic Times. 19 August 2017. Retrieved 14 December 2017.
  6. ↑ "Roposo wants to become the clean video platform, 50 million Indians agree". The Indian Express. 9 June 2020.
  7. ↑ "Roposo.com: Share Your Style – Entrepreneurial Pivoting and Strategic Thinking in Indian Fashion Social Networking". Harvard Business Publishing. 2017.
  8. ↑ "India's 1st unicorn InMobi's Glance buys IITians' video app Roposo". Inshorts - Stay Informed. Retrieved 26 November 2019.
  9. ↑ "This Indian platform added 22mln users in just 2 days after TikTok ban". Hindustan Times Tech. 5 July 2020. Retrieved 6 July 2020.
  10. ↑ "Social site Roposo reboots as a 'TV by the People'". Times of IndiaXBCBC. 17 August 2017. Retrieved 14 December 2017.
  11. ↑ "Roposo's new app explores homemade videos, photos through digital platform". Business Standard India. Business Standard. 18 August 2017. Retrieved 14 December 2017.
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