Internet censorship in India is done by both central and state governments. DNS filtering and educating service users in suggested usages is an active strategy and government policy to regulate and block access to Internet content on a large scale. Measures for removing content at the request of content creators through court orders have also become more common in recent years. Initiating a mass surveillance government project like Golden Shield Project is an alternative that has been discussed over the years by government bodies.
UC Browser is a web browser developed by mobile internet company UCWeb, a subsidiary of the Alibaba Group. It was the most popular mobile browser in India, Indonesia, and Mali, as well as the second-most popular one in China as of 2017. Its world-wide browser share as of May 2022 is 0.86% overall according to StatCounter.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Instagram is a photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 32 languages including English, Spanish, French, Korean, and Japanese.
InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.
WeChat or Weixin in Chinese ; lit. 'micro-message') is a Chinese instant messaging, social media, and mobile payment app developed by Tencent. First released in 2011, it became the world's largest standalone mobile app in 2018 with over 1 billion monthly active users. WeChat has been described as China's "app for everything" and a super-app because of its wide range of functions. WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, mobile payment, sharing of photographs and videos and location sharing.
SHAREit is a peer-to-peer file sharing, content streaming and gaming platform that supports online and offline sharing of files and contents. It allows users access to short format videos and a wide range of games, making it a multimedia entertainment app for users. It works on various smartphone platforms and Windows, allowing users to share files between devices directly. SHAREit was developed as part of Lenovo at its initial stage but was later spun off and operated under a separate Singapore based technology company Smart Media4U Technology Pte. Ltd.
ByteDance Ltd. is a Chinese internet technology company headquartered in Haidian, Beijing and incorporated in the Cayman Islands.
ZEE5 is an Indian subscription video on demand and over-the-top streaming service, run by Zee Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12 languages. The ZEE5 mobile app is available on Web, Android, iOS, Smart TVs, among other devices. ZEE5 claimed 56 million monthly active users in December 2019.
TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smartphone app.
Likee is a short-video creation and sharing app, available for iOS and Android operating systems. It is owned by Singaporean tech firm Likeme Pte. Ltd., whose parent company is JOYY Inc. The founder of Likee is Jason Hu, entrepreneur from Singapore, who previously worked for JOYY.
Bigo Live is a global social live streaming platform owned by BIGO Technology based in Singapore, which was founded in 2014 by David Li and Jason Hu. As of 2019, Bigo Technology is owned by JOYY.
ShareChat is an Indian social networking service platform, owned by Bangalore-based Mohalla Tech. It was founded by Ankush Sachdeva, Bhanu Pratap Singh and Farid Ahsan, and incorporated on 8 January 2015. ShareChat app has over 350 million monthly active users across 15 Indian languages. The current valuation of the company is $5 billion.
Triller is an American video-sharing social networking service. The service allows users to create and share short-form videos, including videos set to, or automatically synchronized to music using artificial intelligence technology. Triller was released for iOS and Android in 2015, and initially operated as a video editing app before adding social networking features.
Chingari is a video sharing mobile app. In these videos, users have options to add visual effects, lip-sync, dance, or voice over movie scenes and comic dialogues.
Many countries have imposed past or ongoing restrictions on the video sharing social network TikTok. Bans from government devices usually stem from national security concerns over potential access of data by the Chinese government. Other bans have cited children's well-being and offensive content such as pornography.
Glance is an Indian artificial intelligence-based software company. The company was co-founded in 2019 by Naveeni Tewari, Abhay Singhal, Mohit Saxena, and Piyush Shah with their headquarters being in Bangalore. Glance is owned by InMobi, a multinational technology company.
Josh is a video-sharing social networking service, owned by VerSe Innovation – an Indian technology company based in Bangalore, India. Josh is an Indian short video app that was launched in immediately after the Indian Government banned TikTok and other Chinese apps in June 2020. The founders of the platform have promoted the app as the “Instagram for Bharat” referring to their focus on the Indian audience that speaks its own regional and state languages. Josh was among the top 10 most downloaded apps social and entertainment apps in India of 2021 and had 150 million monthly active users as per April 2022.
YouTube Shorts is the short-form section of the American online video-sharing platform YouTube. Shorts focuses on vertical videos that are less than 60 seconds of duration and various features for user interaction. As of May 2024, Shorts have collectively earned over 5 trillion views since the platform was made available to the public on July 13, 2021, which include video views that pre-date the YouTube Shorts feature. Creators earn money based on the amount of views they receive, or through ad revenue. The increased popularity of YouTube Shorts has led to concerns about addiction for teenagers.
Filters are digital image effects often used on social media. They initially simulated the effects of camera filters, and they have since developed with facial recognition technology and computer-generated augmented reality. Social media filters—especially beauty filters—are often used to alter the appearance of selfies taken on smartphones or other similar devices. While filters are commonly associated with beauty enhancement and feature alterations, there is a wide range of filters that have different functions. From adjusting photo tones to using face animations and interactive elements, users have access to a range of tools. These filters allow users to enhance photos and allow room for creative expression and fun interactions with digital content.
