Rory Sutherland | |
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| Born | Roderick Henry Sutherland 12 November 1965 |
| Education | Christ's College, Cambridge |
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| Children | 2 |
Roderick Henry Sutherland (born 12 November 1965) [1] is a British advertising executive. He is the vice chairman of the Ogilvy & Mather group of companies. Sutherland writes a fortnightly column in The Spectator [2] and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense. [3]
Sutherland was born in Llanbadoc, near Usk, Monmouthshire, Wales. [1] He attended Monmouth School, a private Haberdashers' school in Monmouthshire, and studied classics at Christ's College, Cambridge, starting in 1984. [4]
Sutherland joined Ogilvy & Mather as a graduate trainee planner in 1988, having been inspired to join the advertising industry by the British television advertising of the 1980s. [5] He worked briefly in account management before switching to copywriting and became the creative director in 2001. Sutherland worked on Ogilvy's American Express and Dove soap accounts. [6] [7]
From 2008 to 2012, Sutherland was president of the Institute of Practitioners in Advertising (IPA). [8] In 2012, Sutherland founded the behavioural science practice within the Ogilvy Group, whose goal is to develop marketing techniques inspired by the fields of psychology and economics, rather than shaping customer desires through conventional advertising. [9] [10]
Sutherland has been noted for his popularity on TikTok, [11] and described by The Guardian as "one of the most unlikely TikTok sensations of the day." After a fan started uploading clips of Sutherland's talks, interviews and podcast appearances, Sutherland and Ogilvy eventually took over running the account. [12]
Sutherland is married to Sophie Sutherland, a priest at Bromley Parish Church. They have twin daughters. [16] [17] [18]
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