Rosanne Siino | |
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Born | March 29, 1962 |
Alma mater | University of the Pacific (B.A.) Stanford University (Ph.D) |
Rosanne Siino is the retired former Vice President of Communications for Netscape (Communications Corporation). Siino is responsible for crafting the 1990s message that "the web is for everyone", as well as making the pivotal decision to turn Marc Andreessen in to a "rock star," [1] and creating the publicity strategy which landed Andreessen, barefoot, on the cover of Time Magazine. [2] She spent 16 years in corporate communications, 13 of which were in high-tech public relations. Siino retired from Netscape after the 1998 acquisition by AOL and returned to graduate school. Since retiring, she has consulted for numerous high-tech and Internet companies, such as AOL, Google, Shutterfly, Qualcomm, and PlanetOut. Siino is also known for her philanthropy and interest in developing nations. As of 2009, Siino teaches and conducts research for the Management Science and Engineering Department at Stanford University. Her research focus is in the socio-emotional effects of digital technologies on how people work and interact." [3] Her past research topics specifically include work-role enactment over geographic distance, and interaction rituals on distributed management teams.
Rosanne Siino was born on March 29, 1962. The daughter of an Italian immigrant and first generation Italian-American, she was raised in the East Bay (San Francisco Bay Area), California, United States. After graduating from a Catholic high school, she earned a degree in Communications, with minors in Sociology and English, from University of the Pacific and began her career in journalism and television.
In the early 1990s, Siino began advising Jim Clark at SGI. She was a key founding team member for Netscape, creating the Netscape brand and lifting the company into high public visibility. She is responsible for creating and initiating the education campaign that promoted Internet access for the public and made the now-ubiquitous web browser a household word.
Siino created the communications team that led Netscape in the 1990s browser wars.
Following Netscape, Siino pursued a PhD in Management Science and Engineering in the Organizations, Technology, and Entrepreneurship [4] research area at Stanford University. She obtained her PhD in 2008. Her doctoral research studied managers at work via video conferencing. Her past research topics specifically include work-role enactment over geographic distance, and interaction rituals on distributed management teams.
Siino remains deeply committed to philanthropy and serves on multiple corporate and non profit boards. Since 2006, she has been teaching courses in organizational behavior at Stanford University.
Netscape Navigator is a discontinued proprietary web browser, and the original browser of the Netscape line, from versions 1 to 4.08, and 9.x. It was the flagship product of the Netscape Communications Corp and was the dominant web browser in terms of usage share in the 1990s, but by around 2003 its user base had all but disappeared. This was partly because the Netscape Corporation did not sustain Netscape Navigator's technical innovation in the late 1990s.
Netscape Communications Corporation was an American independent computer services company with headquarters in Mountain View, California, and then Dulles, Virginia. Its Netscape web browser was once dominant but lost to Internet Explorer and other competitors in the so-called first browser war, with its market share falling from more than 90 percent in the mid-1990s to less than one percent in 2006. An early Netscape employee, Brendan Eich, created the JavaScript programming language, the most widely used language for client-side scripting of web pages. A founding engineer of Netscape, Lou Montulli, created HTTP cookies. The company also developed SSL which was used for securing online communications before its successor TLS took over.
NCSA Mosaic was among the first widely available web browsers, instrumental in popularizing the World Wide Web and the general Internet by integrating multimedia such as text and graphics. Mosaic was the first browser to display images inline with text.
James Henry Clark is an American entrepreneur and computer scientist. He founded several notable Silicon Valley technology companies, including Silicon Graphics, Netscape, myCFO, and Healtheon. His research work in computer graphics led to the development of systems for the fast rendering of three-dimensional computer images.
Ramanathan V. Guha is the creator of widely used web standards such as RSS, RDF and Schema.org. He is also responsible for products such as Google Custom Search. He was a co-founder of Epinions and Alpiri. He currently works at Google as a Google Fellow.
Marc Lowell Andreessen is an American businessman and former software engineer. He is the co-author of Mosaic, the first widely used web browser with a graphical user interface; co-founder of Netscape; and co-founder and general partner of Silicon Valley venture capital firm Andreessen Horowitz. He co-founded and later sold the software company Opsware to Hewlett-Packard. Andreessen is also a co-founder of Ning, a company that provides a platform for social networking websites and an inductee in the World Wide Web Hall of Fame. Andreessen's net-worth is estimated at $1.7 billion.
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The Mozilla Application Suite is a discontinued cross-platform integrated Internet suite. Its development was initiated by Netscape Communications Corporation, before their acquisition by AOL. It was based on the source code of Netscape Communicator. The development was spearheaded by the Mozilla Organization from 1998 to 2003, and by the Mozilla Foundation from 2003 to 2006.
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The Netscape web browser is the general name for a series of web browsers formerly produced by Netscape Communications Corporation, which eventually became a subsidiary of AOL. The original browser was once the dominant browser in terms of usage share, but as a result of the first browser war, it lost virtually all of its share to Internet Explorer due to Microsoft's anti-competitive bundling of Internet Explorer with Windows.
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Michael J. Homer was an American electronics and computer industry executive who played major roles in the development of the personal computer, mobile devices and the Internet.
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