RumChata

RumChata

1.75 liter bottle of Rumchata
Type	Liqueur
Manufacturer	Midwest Custom Bottling Company
Distributor	Agave Loco LLC
Origin	Pewaukee, Wisconsin, United States
Introduced	2009
Alcohol by volume	13.75 to 15%
Flavor	Horchata and Rum
Website	rumchata.com

RumChata is a cream liqueur manufactured in Wisconsin. Its name is a portmanteau of rum and horchata; the liqueur was designed to taste like a mixture of the two. ^[1]

It contains 13.75% or 15% alcohol by volume, ^[2] depending on where it is sold.

Recipe

The recipe includes rum, dairy cream, cinnamon, vanilla, sugar, and other flavorings. The drink has been manufactured in Pewaukee, Wisconsin, since 2009.

Market position

In the 2016 US market, RumChata ranked second in the cream liqueur category after Baileys Irish Cream. ^[3]

History

RumChata is a cream liqueur produced in Pewaukee, Wisconsin, launched in 2009. Created by Tom Maas, a distillery industry veteran who worked for popular American whiskey brands before founding his own company, Agave Loco. Its biggest success was RumChata Horchata con Ron ( Spanish for "horchata with rum"), which became a household name in the United States within a few years. The company was acquired by E&J Gallo Winery in 2021.

Products

• RumChata Original
• RumChata Pineapple Cream, Pineapple flavored RumChata
• RumChata Coconut Cream, Coconut flavored RumChata
• RumChata Lemon, Lemon flavored RumChata
• RumChata Pumpkin Spice, Cinnamon , pumpkin flavored RumChata
• Rumchata Peppermint Bark, Mint and chocolate flavored RumChata

See also

• Horchata
• Rum

References

1. Strom, Ray (December 28, 2012). "RumChata fights to protect trademark". Chicago Daily Law Bulletin.
2. Kleinman, Geoff. "Review: Rum Chata – Horchata Con Ron". Drink Spirits. Retrieved April 1, 2023.
3. "Cream Liqueurs Eye Turnaround, As Baileys Returns To Growth". Shanken News Daily. December 30, 2016.